18 Thursday Oct 2018
Posted in Chapter 12: Developing New Products
Tags
construction, drone, ethics, new product, package delivery, photography, privacy, safety, technology, videography
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As some of the hottest gadgets on the market, personal drones are selling in record numbers worldwide. Although the biggest …
20 Friday Nov 2015
Tags
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The day after Thanksgiving has long been a retailing dream, known widely as Black Friday (to signal the day that …
14 Wednesday Jan 2015
Posted in Chapter 04: Marketing Ethics
12 Monday Jan 2015
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Price discrimination sounds terrible, but it is ubiquitous in practice, in the form of coupons, senior discounts, and early bird …
27 Thursday Nov 2014
Posted in Chapter 04: Marketing Ethics
Tags
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Lobbying is a common practice in modern electoral politics, and when consumer product companies engage in it, it appears very …
13 Thursday Nov 2014
Posted in Chapter 04: Marketing Ethics
09 Thursday Oct 2014
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When China’s central television agency CCTV revealed in an expose that Volkswagen cars being sold in the country contained faulty …
13 Friday Sep 2013
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Before he was a well-known, popular actor—even before his short-lived rap career really took off—Mark Wahlberg gained a name for …
09 Monday Sep 2013
Tags
Call of Duty, Electronic Arts, ethics, Firearms, marketing, Medal of Honor, Online Retailing, video games
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The introduction of new versions of the hottest video games often rely on a companion website. Perhaps that site provides …
26 Monday Aug 2013
A rose by any other name might still smell nice, but when an Italian noble family licenses its name to …
