• Dhruv Grewal
  • Michael Levy
  • Podcast
  • Videos
  • Digital
  • Newsletters

Grewal Levy Marketing News

Grewal Levy Marketing News

Tag Archives: ethics

Gallery

Gambling on Advertising to Establish Dominance: The Tactics and Ethics of Sports Betting Advertisements During Games

15 Monday Nov 2021

Posted by grewallevymarketingnews in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 19: Advertising, Public Relations and Sales Promotions

≈ Leave a comment

Tags

Conscious Marketing, ethics, gambling

Only some U.S. states currently permit online gambling on sports. But the potential market for such forms of betting is …

Continue reading →

Gallery

Nikola and Its Stakeholders Are Starting Up a Controversy, Along with a Company

26 Monday Oct 2020

Posted by grewallevymarketingnews in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 07: Business-to-Business Marketing

≈ Leave a comment

Tags

B2B Marketing, Conscious Marketing, electric vehicles, ethics, Nikola, Tesla

This gallery contains 1 photo.

Seeking to become the Tesla of the electric semi-trailer truck sector, the startup brand Nikola has made several claims about …

Continue reading →

Gallery

When Your Brand Is Popular Among a Non–Target Market: Patagonia’s Decision to Limit Sales to Maintain Its Value-Based Image

12 Wednesday Jun 2019

Posted by Grewal Levy Marketing in Chapter 09: Segmentation, Targeting and Positioning

≈ Leave a comment

Tags

ethics, Market Positioning, Patagonia

Patagonia is a company devoted to sustainability and environmental causes. Those values are central to its brand, its image, and …

Continue reading →

Gallery

The Decades-Long Saga of Corporate Cover-ups and Ethics for Baby Powder

04 Thursday Apr 2019

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics

≈ Leave a comment

Tags

Cancer, CSR, ethics, J&J

The scientific evidence detailing what factors in the environment function as carcinogens, such that they have a direct link to …

Continue reading →

Gallery

Drones in the Sky, Questions on the Ground

18 Thursday Oct 2018

Posted by Grewal Levy Marketing in Chapter 12: Developing New Products

≈ Leave a comment

Tags

construction, drone, ethics, new product, package delivery, photography, privacy, safety, technology, videography

This gallery contains 1 photo.

As some of the hottest gadgets on the market, personal drones are selling in record numbers worldwide. Although the biggest …

Continue reading →

Gallery

Is Black Friday Good for Business or Bad for Employees—Or Both?

20 Friday Nov 2015

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 17: Retailing and Multichannel Marketing

≈ Leave a comment

Tags

black friday, ethics, Retailing

This gallery contains 1 photo.

The day after Thanksgiving has long been a retailing dream, known widely as Black Friday (to signal the day that …

Continue reading →

Gallery

No More Smokes at CVS, Part III: The Tobacco Controversy Continues

14 Wednesday Jan 2015

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics

≈ Leave a comment

Tags

Caremark, CVS, ethics, tobacco

This gallery contains 1 photo.

In these abstracts, we have been following closely the decision by the national drug store chain CVS to phase out …

Continue reading →

Gallery

When an Online Deal Isn’t Such a Great Deal: Variable Pricing Methods

12 Monday Jan 2015

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 15: Strategic Pricing Concepts

≈ Leave a comment

Tags

ethics, home depot, online shopping, Strategic Pricing, Travelocity

This gallery contains 1 photo.

Price discrimination sounds terrible, but it is ubiquitous in practice, in the form of coupons, senior discounts, and early bird …

Continue reading →

Gallery

When Marketing Becomes Lobbying, What Rules Apply?

27 Thursday Nov 2014

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics

≈ Leave a comment

Tags

ethics, Legislation, lobbying

This gallery contains 1 photo.

Lobbying is a common practice in modern electoral politics, and when consumer product companies engage in it, it appears very …

Continue reading →

Gallery

No More Smokes at CVS, Part II: Ensuring that the Drug Store Is Also a Health Care Provider

13 Thursday Nov 2014

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics

≈ Leave a comment

Tags

CVS, drugstore, ethics, tobacco

This gallery contains 1 photo.

Earlier this year, we published an abstract in which we described plans announced by the national drug store chain CVS …

Continue reading →

← Older posts

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Blog Stats

  • 288,641 views

Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (76)
  • Chapter 02: Developing Marketing Strategies (135)
  • Chapter 03: Social and Mobile Marketing (157)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (155)
  • Chapter 05: Analyzing the Marketing Environment (220)
  • Chapter 06: Consumer Behavior (178)
  • Chapter 07: Business-to-Business Marketing (84)
  • Chapter 08: Global Marketing (116)
  • Chapter 09: Segmentation, Targeting and Positioning (147)
  • Chapter 10: Marketing Research (98)
  • Chapter 11: Product Branding and Packaging Decisions (203)
  • Chapter 12: Developing New Products (178)
  • Chapter 13: Services: The Intangible Product (144)
  • Chapter 14: Pricing Concepts for Establishing Value (97)
  • Chapter 15: Strategic Pricing Concepts (92)
  • Chapter 16: Supply Chain Management (110)
  • Chapter 17: Retailing and Multichannel Marketing (202)
  • Chapter 18: Integrated Marketing Communications (162)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (189)
  • Chapter 20: Personal Selling and Sales Management (55)
  • Marketing Tidbits (32)
  • Uncategorized (15)

Tags

advertising Amazon apple B2B Marketing branding China coca cola Conscious Marketing consumer behavior COVID-19 customer service data Developing New Products Disney ethics Facebook fashion food global global marketing Google + green health india Integrated Marketing Communication integrated marketing communications luxury Macy's marketing marketing enivronment Marketing Enviornment Marketing Environment Marketing Ethics Marketing Research marketing strategies Marketing Strategy Marketing Tidbit mcdonalds mobile mobile commerce Mobile Marketing Multichannel Marketing netflix New Product Development Nike Overview of Marketing p&g Packaging Positioning pricing Pricing Concepts Private label Product Branding Public Relations rebranding repositioning retailers Retailing sales management segmentation services Social and Mobile Marketing social media Starbucks Strategic Pricing supply chain Supply Chain Management sustainability Target targeting technology twitter Walmart Whole Foods Youtube

Blog at WordPress.com.

  • Follow Following
    • Grewal Levy Marketing News
    • Join 468 other followers
    • Already have a WordPress.com account? Log in now.
    • Grewal Levy Marketing News
    • Customize
    • Follow Following
    • Sign up
    • Log in
    • Report this content
    • View site in Reader
    • Manage subscriptions
    • Collapse this bar
 

Loading Comments...