12 Wednesday Jun 2019
Patagonia is a company devoted to sustainability and environmental causes. Those values are central to its brand, its image, and …
04 Thursday Apr 2019
Posted in Chapter 04: Marketing Ethics, Uncategorized
The scientific evidence detailing what factors in the environment function as carcinogens, such that they have a direct link to …
18 Thursday Oct 2018
Posted in Chapter 12: Developing New Products
Tags
construction, drone, ethics, new product, package delivery, photography, privacy, safety, technology, videography
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As some of the hottest gadgets on the market, personal drones are selling in record numbers worldwide. Although the biggest …
20 Friday Nov 2015
Tags
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The day after Thanksgiving has long been a retailing dream, known widely as Black Friday (to signal the day that …
14 Wednesday Jan 2015
Posted in Chapter 04: Marketing Ethics
12 Monday Jan 2015
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Price discrimination sounds terrible, but it is ubiquitous in practice, in the form of coupons, senior discounts, and early bird …
27 Thursday Nov 2014
Posted in Chapter 04: Marketing Ethics
Tags
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Lobbying is a common practice in modern electoral politics, and when consumer product companies engage in it, it appears very …
13 Thursday Nov 2014
Posted in Chapter 04: Marketing Ethics
09 Thursday Oct 2014
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When China’s central television agency CCTV revealed in an expose that Volkswagen cars being sold in the country contained faulty …
13 Friday Sep 2013
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Before he was a well-known, popular actor—even before his short-lived rap career really took off—Mark Wahlberg gained a name for …
