Finding the Next Generation of Great Retail CEOs: Is It You?

04 Thursday May 2023

Posted by grewallevymarketingnews in Chapter 20: Personal Selling and Sales Management

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CEO, Personal Selling, Retail, sales management

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What qualifications does the chief executive officer (CEO) of a retail firm need? Well to start, they have to be …

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CEO Branding: Their Company or Themselves

24 Tuesday Jul 2007

Posted by Grewal Levy Marketing in Chapter 07: Business-to-Business Marketing, Chapter 19: Advertising, Public Relations and Sales Promotions, Chapter 20: Personal Selling and Sales Management

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CEO, Corporate branding, employee, HR

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Martha Stuart has benefited from being the face of her company, Martha Stuart Living Omnimedia, and the company has mostly …

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