05 Thursday Mar 2020
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A common reassurance offered to women searching for a perfect wedding dress is that when they find “the” dress, they …
20 Thursday Feb 2020
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branding, men, Positioning, segmentation, targeting, Tiffany & Co
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Although the demographics of shoppers in Tiffany & Co. retail stores often have featured a lot of men, most of …
26 Wednesday Jun 2019
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The sophisticated algorithms that Facebook and other digital platforms use to segment consumers are widely touted as benefits for advertisers …
26 Tuesday Feb 2019
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Advertising on Amazon goes well beyond the sponsored ads that appear anytime a consumer initiates a search for a desired …
14 Friday Sep 2018
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Long a familiar anchor store in malls across America, JC Penney more recently has floundered, cycling through three CEOs in …
17 Tuesday Jan 2017
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Revenues in the video game industry are expected to surpass $8 billion worldwide by 2018. But even with this remarkable …
10 Monday Oct 2016
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Millions of U.S. football fans participate in fantasy leagues, both casual and structured, for fun or for money. They know …
07 Thursday Jul 2016
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With a measured pace, Taco Bell is testing out new ways to welcome customers to its quick serve locations. In …
08 Tuesday Mar 2016
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Try not to get grossed out, but Mattel’s new Bug Racer toy relies on a live cricket to work. That …
03 Thursday Dec 2015
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The president of the ABC Family television network summed up a recent epiphany about the Millennial generation, that popular target …
