03 Wednesday Jun 2020
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The sharing economy and prevalence of ride-sharing services certainly didn’t help. But these recent developments are not actually the primary …
11 Monday May 2020
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For some people, the purpose of sneakers is pretty straightforward, namely, to provide comfortable, somewhat attractive covering for their feet, …
27 Monday Apr 2020
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People are tired, stressed, and overworked. It may seem oversimplified, but it also appears to be a lasting consumer trend, …
05 Thursday Mar 2020
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A common reassurance offered to women searching for a perfect wedding dress is that when they find “the” dress, they …
20 Thursday Feb 2020
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branding, men, Positioning, segmentation, targeting, Tiffany & Co
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Although the demographics of shoppers in Tiffany & Co. retail stores often have featured a lot of men, most of …
26 Wednesday Jun 2019
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The sophisticated algorithms that Facebook and other digital platforms use to segment consumers are widely touted as benefits for advertisers …
26 Tuesday Feb 2019
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Advertising on Amazon goes well beyond the sponsored ads that appear anytime a consumer initiates a search for a desired …
14 Friday Sep 2018
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Long a familiar anchor store in malls across America, JC Penney more recently has floundered, cycling through three CEOs in …
17 Tuesday Jan 2017
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Revenues in the video game industry are expected to surpass $8 billion worldwide by 2018. But even with this remarkable …
10 Monday Oct 2016
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Millions of U.S. football fans participate in fantasy leagues, both casual and structured, for fun or for money. They know …
