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At its prime, in the 1990s, Generation X was a widely derided but proudly distinctive age cohort. Blamed for being …
Marketing Old Age Products to a Generation that Refuses to Grow Up
11 Friday Jun 2021
Tag Archives: targeting
If Segmentation Is Racist and Unhealthy, Should It be Banned? Menthol Cigarettes and Proposed Legislation
09 Wednesday Jun 2021
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Even among the long and complex history of questionably ethical marketing tactics adopted by the tobacco industry, the promotion of …
Wax On, Wax Off, Don’t Wax at All: How Broadly Shifting Consumer Trends Inform the Car Wax Sector
03 Wednesday Jun 2020
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The sharing economy and prevalence of ride-sharing services certainly didn’t help. But these recent developments are not actually the primary …
You Can’t Buy These Sneakers. You Can’t Wear Them Either. But with New AR, You Can Take a Picture Wearing Them!
11 Monday May 2020
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For some people, the purpose of sneakers is pretty straightforward, namely, to provide comfortable, somewhat attractive covering for their feet, …
Dealing with Modern Life by Playing: LEGO Promises Mindfulness and Meaning for Adults
27 Monday Apr 2020
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People are tired, stressed, and overworked. It may seem oversimplified, but it also appears to be a lasting consumer trend, …
Making the Fairytale Wedding a Reality for Fashionable, Plus-Size Brides
05 Thursday Mar 2020
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A common reassurance offered to women searching for a perfect wedding dress is that when they find “the” dress, they …
Is He Buying “Ice” or Ice Tongs? Tiffany & Co.’s Efforts to Get Men to Shop for Themselves
20 Thursday Feb 2020
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branding, men, Positioning, segmentation, targeting, Tiffany & Co
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Although the demographics of shoppers in Tiffany & Co. retail stores often have featured a lot of men, most of …
Are Algorithms Discriminatory? Questions About How Facebook Targets Advertising
26 Wednesday Jun 2019
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The sophisticated algorithms that Facebook and other digital platforms use to segment consumers are widely touted as benefits for advertisers …
The Best Behavioral Predictor? What People Buy on Amazon
26 Tuesday Feb 2019
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Advertising on Amazon goes well beyond the sponsored ads that appear anytime a consumer initiates a search for a desired …
JC Penney Looks to Woo Older Female Consumers to Reenergize Brand
14 Friday Sep 2018
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Long a familiar anchor store in malls across America, JC Penney more recently has floundered, cycling through three CEOs in …
