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Advertising on Amazon goes well beyond the sponsored ads that appear anytime a consumer initiates a search for a desired …
The Best Behavioral Predictor? What People Buy on Amazon
26 Tuesday Feb 2019
Tag Archives: targeting
JC Penney Looks to Woo Older Female Consumers to Reenergize Brand
14 Friday Sep 2018
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Long a familiar anchor store in malls across America, JC Penney more recently has floundered, cycling through three CEOs in …
Girls as Gamers: The Untapped Revenue Potential of Women in Esports
17 Tuesday Jan 2017
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Revenues in the video game industry are expected to surpass $8 billion worldwide by 2018. But even with this remarkable …
Turning the Draft Tables: The Latest Chunky Soup Campaign with the NFL
10 Monday Oct 2016
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Millions of U.S. football fans participate in fantasy leagues, both casual and structured, for fun or for money. They know …
Decorating Taco Bell: A Targeted Approach to Remodeling
07 Thursday Jul 2016
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With a measured pace, Taco Bell is testing out new ways to welcome customers to its quick serve locations. In …
Mattel’s New Toys Suggest Where It Is Willing to Go for Kids: Bugs in a Car, Barbies Who Talk
08 Tuesday Mar 2016
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Try not to get grossed out, but Mattel’s new Bug Racer toy relies on a live cricket to work. That …
Who Are the “Becomers”? Disney Knows, and It Is Gearing Up to Appeal to this Latest Generational Cohort
03 Thursday Dec 2015
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The president of the ABC Family television network summed up a recent epiphany about the Millennial generation, that popular target …
How FreshDirect Uses Data Analytics to Grow and Developed Specialized Customer Solutions
12 Thursday Mar 2015
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FreshDirect started out in Manhattan in 2002. When it decided to expand its operations, it has a lot of options. …
In the Political Arena, Data Rules, but Data Means Little Without Appropriate Content
22 Thursday Jan 2015
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By leveraging the massive amounts of data available about voters, political campaigns have gotten remarkably good at targeting. They can …
Demographic Similarities and Differences in Consumers’ Advertising Recall
19 Wednesday Nov 2014
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In parallel surveys, a marketing research company tested which print advertisements readers remembered most from several English- and Spanish-language magazines. …
