How can established, longstanding businesses attract younger shoppers? It is the question that company after company is attempting to tackle, …
Coca-Cola Lures Gen Z Consumers with Pixel and Dream-Flavored Beverages
26 Monday Sep 2022
Tag Archives: targeting
To Catch up with the Times, Watch Companies Embrace Gender-Neutral Marketing
22 Friday Jul 2022
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Watchmakers are finally getting the memo that some men are partial to smaller watches decorated with diamonds, just like some …
Hugo Boss Would Like to, Once Again, Dress the Boss
14 Monday Mar 2022
Who’s the boss, and how can Hugo Boss get them to wear its clothes again? These are the pressing questions …
Lining Up College Influencers, for Emotional and Business Support
24 Monday Jan 2022
For many college students, becoming an influencer sounds like a perfect gig. Take something they love already, like fashion, sports, …
Marketing Old Age Products to a Generation that Refuses to Grow Up
11 Friday Jun 2021
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At its prime, in the 1990s, Generation X was a widely derided but proudly distinctive age cohort. Blamed for being …
If Segmentation Is Racist and Unhealthy, Should It be Banned? Menthol Cigarettes and Proposed Legislation
09 Wednesday Jun 2021
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Even among the long and complex history of questionably ethical marketing tactics adopted by the tobacco industry, the promotion of …
Wax On, Wax Off, Don’t Wax at All: How Broadly Shifting Consumer Trends Inform the Car Wax Sector
03 Wednesday Jun 2020
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The sharing economy and prevalence of ride-sharing services certainly didn’t help. But these recent developments are not actually the primary …
You Can’t Buy These Sneakers. You Can’t Wear Them Either. But with New AR, You Can Take a Picture Wearing Them!
11 Monday May 2020
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For some people, the purpose of sneakers is pretty straightforward, namely, to provide comfortable, somewhat attractive covering for their feet, …
Dealing with Modern Life by Playing: LEGO Promises Mindfulness and Meaning for Adults
27 Monday Apr 2020
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People are tired, stressed, and overworked. It may seem oversimplified, but it also appears to be a lasting consumer trend, …
Making the Fairytale Wedding a Reality for Fashionable, Plus-Size Brides
05 Thursday Mar 2020
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A common reassurance offered to women searching for a perfect wedding dress is that when they find “the” dress, they …
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