22 Monday Oct 2018
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As an international chain, McDonald’s understands that it needs to make some concessions and alterations to its menus to appeal …
01 Sunday Apr 2012
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Pandora is an international phenomenon that allows users and subscribers to tailor their music lists to their personal preferences. But …
06 Sunday Nov 2011
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Multichannel retailing involves selling merchandise through multiple distribution channels including stores, online, mobile, catalog, and phone. While many retailers claim …
14 Monday Feb 2011
Posted in Chapter 02: Developing Marketing Strategies, Chapter 09: Segmentation, Targeting and Positioning, Chapter 11: Product Branding and Packaging Decisions, Chapter 18: Integrated Marketing Communications, Chapter 19: Advertising, Public Relations and Sales Promotions, Chapter 20: Personal Selling and Sales Management
In the movie classic Miracle on 34th Street, perhaps the biggest surprise was when Kris Kringle put Macy’s customers’ needs …
30 Thursday Jul 2009
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In 2005, Macy’s acquired the May Co. department stores and transformed its many different brands into one Macy’s nationwide. The …
06 Monday Jul 2009
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It’s a sign of the times: retailers closing stores and drastically marking down merchandise to survive the economic downturn. But …
