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Grewal Levy Marketing News

Tag Archives: localization

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Like Pumpkin and Chocolate Sauce for Your Fries? McDonald’s Might Be Able to Help with That

22 Monday Oct 2018

Posted by Grewal Levy Marketing in Chapter 08: Global Marketing, Chapter 12: Developing New Products

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fast food, international, localization, mcdonalds, Menu, new product

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As an international chain, McDonald’s understands that it needs to make some concessions and alterations to its menus to appeal …

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To Earn More Ad Revenue, Pandora Goes Local

01 Sunday Apr 2012

Posted by Grewal Levy Marketing in Chapter 09: Segmentation, Targeting and Positioning, Chapter 19: Advertising, Public Relations and Sales Promotions

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localization, pandora, targeted advertising

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Pandora is an international phenomenon that allows users and subscribers to tailor their music lists to their personal preferences. But …

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Multichannel Retailing and Localizing

06 Sunday Nov 2011

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 10: Marketing Research, Chapter 13: Services: The Intangible Product, Chapter 17: Retailing and Multichannel Marketing, Chapter 18: Integrated Marketing Communications

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Tags

localization, multichannel, online, recommendations

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Multichannel retailing involves selling merchandise through multiple distribution channels including stores, online, mobile, catalog, and phone.  While many retailers claim …

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Personalization: My My—My Macy’s

14 Monday Feb 2011

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 09: Segmentation, Targeting and Positioning, Chapter 11: Product Branding and Packaging Decisions, Chapter 18: Integrated Marketing Communications, Chapter 19: Advertising, Public Relations and Sales Promotions, Chapter 20: Personal Selling and Sales Management

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localization, Macy's, My Macys, personalization, retailers, targeting

In the movie classic Miracle on 34th Street, perhaps the biggest surprise was when Kris Kringle put Macy’s customers’ needs …

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My Macy’s Goes Nationwide

30 Thursday Jul 2009

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 09: Segmentation, Targeting and Positioning, Chapter 13: Services: The Intangible Product, Chapter 17: Retailing and Multichannel Marketing

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localization, Macy's, may co, merger, My Macys, mymacys

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 In 2005, Macy’s acquired the May Co. department stores and transformed its many different brands into one Macy’s nationwide. The …

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Localized Pricing

06 Monday Jul 2009

Posted by Grewal Levy Marketing in Chapter 15: Strategic Pricing Concepts, Chapter 16: Supply Chain Management, Chapter 17: Retailing and Multichannel Marketing

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Tags

local pricing, localization, Macy's, mymacys

This gallery contains 1 photo.

It’s a sign of the times: retailers closing stores and drastically marking down merchandise to survive the economic downturn. But …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (72)
  • Chapter 02: Developing Marketing Strategies (129)
  • Chapter 03: Social and Mobile Marketing (144)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (135)
  • Chapter 05: Analyzing the Marketing Environment (205)
  • Chapter 06: Consumer Behavior (165)
  • Chapter 07: Business-to-Business Marketing (80)
  • Chapter 08: Global Marketing (108)
  • Chapter 09: Segmentation, Targeting and Positioning (136)
  • Chapter 10: Marketing Research (93)
  • Chapter 11: Product Branding and Packaging Decisions (194)
  • Chapter 12: Developing New Products (173)
  • Chapter 13: Services: The Intangible Product (138)
  • Chapter 14: Pricing Concepts for Establishing Value (89)
  • Chapter 15: Strategic Pricing Concepts (82)
  • Chapter 16: Supply Chain Management (99)
  • Chapter 17: Retailing and Multichannel Marketing (193)
  • Chapter 18: Integrated Marketing Communications (158)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (178)
  • Chapter 20: Personal Selling and Sales Management (53)
  • Marketing Tidbits (3)
  • Uncategorized (2)

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