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Planning a visit to a big city this summer? Do not be surprised to see “Guests Only” signs popping up …
Guests Only: Hotels Woo Guests with Exclusive Spaces
08 Monday May 2017
Category Archives: Chapter 13: Services: The Intangible Product
Tourism Companies Assure Clients: That Cramped Airline Seat Is Worth It!
02 Tuesday May 2017
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Vacations are all about the destination. The journey to get there is rarely as pleasant. Travel, be it by plane, …
Coming Soon to an iPhone Near You: Original Programming from Apple, Inc.
21 Tuesday Mar 2017
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Sales of the iPad and iPhone may be slowing, but do not count Apple, Inc., out of the entertainment game …
Luxury Resorts Partner with Auto Manufacturers to Provide a Ride to Remember
25 Wednesday Jan 2017
First-Grade Marketing: How Public Schools Are Trying to Reach Their “Customers”
22 Tuesday Nov 2016
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Marketing for public schools once might have involved printing flyers for the school play or sending messages to parents to …
A Joint Venture that Ventures into an Autonomous Future: Uber and Volvo Work Together to Eliminate the Need for Drivers
12 Wednesday Oct 2016
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A $300 million joint venture between the driving service Uber and the car manufacturer Volvo plans to make rides a …
Can an Airline Be Both Inexpensive and On Time? Spirit Aims to Find Out
22 Monday Aug 2016
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If you fly Spirit Airlines, your fare will be pretty cheap. But your final cost is likely to be much …
When Getting It Right Isn’t Quite as Fun as Getting It Wrong: The Starbucks Ordering App and the Names on Cups
05 Tuesday Jul 2016
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When Starbucks introduced its mobile ordering app, there was lots of commentary about what it meant for consumers. They could …
Kola House Restaurant: Ensuring a Service Experience that Includes Pepsi
30 Wednesday Mar 2016
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The terms and names that marketers use to describe their offerings are often critically important. Consumers might refer to carbonated …
A Service for Fliers, a Moneymaker for Airlines: WiFi-Enabled Shopping in the Air
28 Monday Mar 2016
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There is a new retail channel taking off—literally. The “onboard, online retail business” refers to the options that more and …
