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The mattress brand Casper has always tried to dream outside the box. The retailer first broke the mold by changing …
Casper Mattress Dreams Up a Creative Way to Mix Business with Marketing
28 Friday Sep 2018
Category Archives: Chapter 13: Services: The Intangible Product
True to Its Name, Tesla Seeks to Position Itself as a Company that Sells Energy, Not Just Cars
07 Wednesday Mar 2018
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Two types of sales clerks now work in Tesla showrooms. There are car salespeople, who continue to tout the benefits …
A Big Meal and Some Big Data: The Expanding Uses of Data Mining and Analytics in the Restaurant Industry
31 Tuesday Oct 2017
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Big data are coming to a restaurant near you, offering the promise of more personalized services for consumers, higher profits …
Your Lyft Driver Will Be There in 6 Minutes, and Then You Can Go Get Some Taco Bell Together
20 Wednesday Sep 2017
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Ride-sharing companies already helped create an entirely new service industry. Now Lyft is seeking to innovate in this market yet …
Hotels on Wheels: A Service Innovation
01 Tuesday Aug 2017
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With a new service, the startup firm Cabin promises an easier travel experience. On its pilot route, from San Francisco …
Guests Only: Hotels Woo Guests with Exclusive Spaces
08 Monday May 2017
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Planning a visit to a big city this summer? Do not be surprised to see “Guests Only” signs popping up …
Tourism Companies Assure Clients: That Cramped Airline Seat Is Worth It!
02 Tuesday May 2017
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Vacations are all about the destination. The journey to get there is rarely as pleasant. Travel, be it by plane, …
Coming Soon to an iPhone Near You: Original Programming from Apple, Inc.
21 Tuesday Mar 2017
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Sales of the iPad and iPhone may be slowing, but do not count Apple, Inc., out of the entertainment game …
Luxury Resorts Partner with Auto Manufacturers to Provide a Ride to Remember
25 Wednesday Jan 2017
First-Grade Marketing: How Public Schools Are Trying to Reach Their “Customers”
22 Tuesday Nov 2016
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Marketing for public schools once might have involved printing flyers for the school play or sending messages to parents to …
