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Category Archives: Chapter 13: Services: The Intangible Product

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Get on the Bus, Gus—for a Luxury Ride!

04 Saturday Feb 2023

Posted by grewallevymarketingnews in Chapter 13: Services: The Intangible Product, Chapter 14: Pricing Concepts for Establishing Value

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Jet, Luxury bus, Napaway

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The United States is not, historically, a bus-loving country. Its individualistic consumers love having their own cars, or at least …

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An Innovative Car-Buying Platform with Some Major Service Gaps

23 Friday Dec 2022

Posted by grewallevymarketingnews in Chapter 13: Services: The Intangible Product

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Car, Carvana, customer service

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Carvana’s website offers a very simple, cool platform that allows shoppers to search for and buy used cars. Even cooler, …

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Nailed It! Target Debuts Robot Manicurist

04 Tuesday Oct 2022

Posted by grewallevymarketingnews in Chapter 13: Services: The Intangible Product

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Services Marketing, Target

Robots are increasingly helping out in retail environments. They can flip burgers, deliver packages, provide security, and restock grocery shelves. …

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Walmart May Add Streaming to Make Walmart+ More Appealing

09 Tuesday Aug 2022

Posted by grewallevymarketingnews in Chapter 13: Services: The Intangible Product

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services, Streaming, Walmart+

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Consumers already get their affordable home goods, clothes, food, and nearly everything else from Walmart. Soon they may be able …

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The (Perceived) Need for Speed Prompts Instacart to Offer Rapid Delivery Option

29 Wednesday Jun 2022

Posted by grewallevymarketingnews in Chapter 13: Services: The Intangible Product

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Instacart, Rapid Delivery, services

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Feel like Instacart isn’t insta enough? The company is looking to change that, with a new rapid delivery option in …

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No Baggage: Once Denigrated Motels Are Becoming the Travel Lodging of Choice

07 Tuesday Sep 2021

Posted by grewallevymarketingnews in Chapter 03: Social and Mobile Marketing, Chapter 13: Services: The Intangible Product

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Motels, Services Marketing, Social and Mobile Marketing

The humble motel is getting a rebrand. First developed in the 1920s, motels were established along highways and byways to …

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Pets Make People’s Lives Better, and Walmart Is Ready to Make Pets’ Lives Better for Them

05 Friday Feb 2021

Posted by grewallevymarketingnews in Chapter 13: Services: The Intangible Product, Chapter 17: Retailing and Multichannel Marketing

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Pets, Retailing, Services Marketing, Walmart

In addition to dry and canned food, a leash, and some toys, pet owners can now meet more of their …

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Delivery Apps Might Be Saving the Restaurant Industry. But Are They Killing Individual Restaurants?

03 Wednesday Feb 2021

Posted by grewallevymarketingnews in Chapter 07: Business-to-Business Marketing, Chapter 13: Services: The Intangible Product

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B2B Marketing, Delivery Apps, restaurant, Services Marketing

When the coronavirus hit and restaurants were forced to shut down or severely restrict their seating, the prospect of earning …

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Getting Up Close and Personal with Great Art, Through Virtual Museum Visits

05 Thursday Nov 2020

Posted by grewallevymarketingnews in Chapter 03: Social and Mobile Marketing, Chapter 13: Services: The Intangible Product

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Museum, services, Social and Mobile Marketing

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In a previous abstract (“Getting Up Close and Personal with Zoo Animals, By Visiting Them Virtually”), we detailed some of …

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Cooking Up Solutions for COVID-19 Pandemic At-Home Chefs

03 Tuesday Nov 2020

Posted by grewallevymarketingnews in Chapter 10: Marketing Research, Chapter 13: Services: The Intangible Product

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Cooking, FreshDirect, Marketing Research, services

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A recently published marketing research report provides intricate details regarding what COVID-19 has done to people’s grocery and meal preparation …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (76)
  • Chapter 02: Developing Marketing Strategies (135)
  • Chapter 03: Social and Mobile Marketing (157)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (155)
  • Chapter 05: Analyzing the Marketing Environment (220)
  • Chapter 06: Consumer Behavior (178)
  • Chapter 07: Business-to-Business Marketing (84)
  • Chapter 08: Global Marketing (116)
  • Chapter 09: Segmentation, Targeting and Positioning (147)
  • Chapter 10: Marketing Research (98)
  • Chapter 11: Product Branding and Packaging Decisions (203)
  • Chapter 12: Developing New Products (178)
  • Chapter 13: Services: The Intangible Product (144)
  • Chapter 14: Pricing Concepts for Establishing Value (97)
  • Chapter 15: Strategic Pricing Concepts (92)
  • Chapter 16: Supply Chain Management (110)
  • Chapter 17: Retailing and Multichannel Marketing (202)
  • Chapter 18: Integrated Marketing Communications (162)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (189)
  • Chapter 20: Personal Selling and Sales Management (55)
  • Marketing Tidbits (32)
  • Uncategorized (15)

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