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In addition to dry and canned food, a leash, and some toys, pet owners can now meet more of their …
Pets Make People’s Lives Better, and Walmart Is Ready to Make Pets’ Lives Better for Them
05 Friday Feb 2021
Category Archives: Chapter 13: Services: The Intangible Product
Delivery Apps Might Be Saving the Restaurant Industry. But Are They Killing Individual Restaurants?
03 Wednesday Feb 2021
When the coronavirus hit and restaurants were forced to shut down or severely restrict their seating, the prospect of earning …
Getting Up Close and Personal with Great Art, Through Virtual Museum Visits
05 Thursday Nov 2020
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In a previous abstract (“Getting Up Close and Personal with Zoo Animals, By Visiting Them Virtually”), we detailed some of …
Cooking Up Solutions for COVID-19 Pandemic At-Home Chefs
03 Tuesday Nov 2020
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A recently published marketing research report provides intricate details regarding what COVID-19 has done to people’s grocery and meal preparation …
Won’t You Visit Your Neighbor? Staycations and Travel Services in the Pandemic
22 Thursday Oct 2020
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So imagine (it likely won’t be hard) that for some reason (say, a global pandemic), your thrilling, carefully detailed, highly …
Virtual Summer Camps and Community Building by Brands During the COVID-19 Pandemic
21 Monday Sep 2020
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Would you want to attend a summer camp run by Neil Patrick Harris? Get workout tips from Rob Gronkowski and …
Getting Up Close and Personal with Zoo Animals, By Visiting Them Virtually
07 Monday Sep 2020
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The primary appeal of zoos, aquariums, and other animal habitats open to the public is the chance for visitors to …
New Concert Streaming and Sponsoring Opportunities: The Example of BeApp and Coke
11 Thursday Jun 2020
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When concerts, among other large gatherings, became impossible due to COVID-19, consumers still sought entertainment and a means to connect …
High-Tech, High-Speed Betting: How Regulatory and Technology Changes Might Change the Sports Wagering Market
20 Monday Jan 2020
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When the U.S. Supreme Court ruled that wagering on sports was allowed, such that each individual state could implement its …
Uber’s Multipronged Effort to Regain a Positive Reputation, with Riders and Drivers
06 Monday May 2019
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The growth of Uber has been massive and rapid, and as its current chief marketing officer notes, that level of …
