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Category Archives: Chapter 13: Services: The Intangible Product

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No Baggage: Once Denigrated Motels Are Becoming the Travel Lodging of Choice

07 Tuesday Sep 2021

Posted by grewallevymarketingnews in Chapter 03: Social and Mobile Marketing, Chapter 13: Services: The Intangible Product

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Motels, Services Marketing, Social and Mobile Marketing

The humble motel is getting a rebrand. First developed in the 1920s, motels were established along highways and byways to …

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Pets Make People’s Lives Better, and Walmart Is Ready to Make Pets’ Lives Better for Them

05 Friday Feb 2021

Posted by grewallevymarketingnews in Chapter 13: Services: The Intangible Product, Chapter 17: Retailing and Multichannel Marketing

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Pets, Retailing, Services Marketing, Walmart

In addition to dry and canned food, a leash, and some toys, pet owners can now meet more of their …

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Delivery Apps Might Be Saving the Restaurant Industry. But Are They Killing Individual Restaurants?

03 Wednesday Feb 2021

Posted by grewallevymarketingnews in Chapter 07: Business-to-Business Marketing, Chapter 13: Services: The Intangible Product

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B2B Marketing, Delivery Apps, restaurant, Services Marketing

When the coronavirus hit and restaurants were forced to shut down or severely restrict their seating, the prospect of earning …

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Getting Up Close and Personal with Great Art, Through Virtual Museum Visits

05 Thursday Nov 2020

Posted by grewallevymarketingnews in Chapter 03: Social and Mobile Marketing, Chapter 13: Services: The Intangible Product

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Museum, services, Social and Mobile Marketing

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In a previous abstract (“Getting Up Close and Personal with Zoo Animals, By Visiting Them Virtually”), we detailed some of …

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Cooking Up Solutions for COVID-19 Pandemic At-Home Chefs

03 Tuesday Nov 2020

Posted by grewallevymarketingnews in Chapter 10: Marketing Research, Chapter 13: Services: The Intangible Product

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Cooking, FreshDirect, Marketing Research, services

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A recently published marketing research report provides intricate details regarding what COVID-19 has done to people’s grocery and meal preparation …

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Won’t You Visit Your Neighbor? Staycations and Travel Services in the Pandemic

22 Thursday Oct 2020

Posted by grewallevymarketingnews in Chapter 02: Developing Marketing Strategies, Chapter 10: Marketing Research, Chapter 13: Services: The Intangible Product

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Hotels, Marketing Research, marketing strategies, services

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So imagine (it likely won’t be hard) that for some reason (say, a global pandemic), your thrilling, carefully detailed, highly …

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Virtual Summer Camps and Community Building by Brands During the COVID-19 Pandemic

21 Monday Sep 2020

Posted by grewallevymarketingnews in Chapter 13: Services: The Intangible Product, Chapter 18: Integrated Marketing Communications

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integrated marketing communications, services, virtual camp

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Would you want to attend a summer camp run by Neil Patrick Harris? Get workout tips from Rob Gronkowski and …

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Getting Up Close and Personal with Zoo Animals, By Visiting Them Virtually

07 Monday Sep 2020

Posted by grewallevymarketingnews in Chapter 13: Services: The Intangible Product

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services, Virtual entertainment, Zoo

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The primary appeal of zoos, aquariums, and other animal habitats open to the public is the chance for visitors to …

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New Concert Streaming and Sponsoring Opportunities: The Example of BeApp and Coke

11 Thursday Jun 2020

Posted by grewallevymarketingnews in Chapter 03: Social and Mobile Marketing, Chapter 13: Services: The Intangible Product

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BeApp, coke, Livestreaming, services, Social and Mobile Marketing

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When concerts, among other large gatherings, became impossible due to COVID-19, consumers still sought entertainment and a means to connect …

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High-Tech, High-Speed Betting: How Regulatory and Technology Changes Might Change the Sports Wagering Market

20 Monday Jan 2020

Posted by grewallevymarketingnews in Chapter 13: Services: The Intangible Product

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gambling, online gambling, online sports betting, Services Marketing, sports gambling

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When the U.S. Supreme Court ruled that wagering on sports was allowed, such that each individual state could implement its …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (73)
  • Chapter 02: Developing Marketing Strategies (131)
  • Chapter 03: Social and Mobile Marketing (152)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (143)
  • Chapter 05: Analyzing the Marketing Environment (211)
  • Chapter 06: Consumer Behavior (171)
  • Chapter 07: Business-to-Business Marketing (81)
  • Chapter 08: Global Marketing (114)
  • Chapter 09: Segmentation, Targeting and Positioning (141)
  • Chapter 10: Marketing Research (96)
  • Chapter 11: Product Branding and Packaging Decisions (200)
  • Chapter 12: Developing New Products (177)
  • Chapter 13: Services: The Intangible Product (139)
  • Chapter 14: Pricing Concepts for Establishing Value (93)
  • Chapter 15: Strategic Pricing Concepts (87)
  • Chapter 16: Supply Chain Management (106)
  • Chapter 17: Retailing and Multichannel Marketing (195)
  • Chapter 18: Integrated Marketing Communications (160)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (185)
  • Chapter 20: Personal Selling and Sales Management (54)
  • Marketing Tidbits (24)
  • Uncategorized (3)

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