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When Apple introduces new versions of its innovative, popular products, it often highlights design improvements. And though the latest Apple …
The Apple Watch Series 4: What Makes It Different from Previous Versions?
11 Tuesday Dec 2018
Category Archives: Chapter 13: Services: The Intangible Product
Do Low Price Shoppers Want Service Too? Aldi Says So, and It’s Giving It to Them
10 Saturday Nov 2018
The central driving force for Aldi is clear: cut costs and be efficient, so that the prices charged to customers …
Casper Mattress Dreams Up a Creative Way to Mix Business with Marketing
28 Friday Sep 2018
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The mattress brand Casper has always tried to dream outside the box. The retailer first broke the mold by changing …
True to Its Name, Tesla Seeks to Position Itself as a Company that Sells Energy, Not Just Cars
07 Wednesday Mar 2018
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Two types of sales clerks now work in Tesla showrooms. There are car salespeople, who continue to tout the benefits …
A Big Meal and Some Big Data: The Expanding Uses of Data Mining and Analytics in the Restaurant Industry
31 Tuesday Oct 2017
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Big data are coming to a restaurant near you, offering the promise of more personalized services for consumers, higher profits …
Your Lyft Driver Will Be There in 6 Minutes, and Then You Can Go Get Some Taco Bell Together
20 Wednesday Sep 2017
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Ride-sharing companies already helped create an entirely new service industry. Now Lyft is seeking to innovate in this market yet …
Hotels on Wheels: A Service Innovation
01 Tuesday Aug 2017
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With a new service, the startup firm Cabin promises an easier travel experience. On its pilot route, from San Francisco …
Guests Only: Hotels Woo Guests with Exclusive Spaces
08 Monday May 2017
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Planning a visit to a big city this summer? Do not be surprised to see “Guests Only” signs popping up …
Tourism Companies Assure Clients: That Cramped Airline Seat Is Worth It!
02 Tuesday May 2017
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Vacations are all about the destination. The journey to get there is rarely as pleasant. Travel, be it by plane, …
Coming Soon to an iPhone Near You: Original Programming from Apple, Inc.
21 Tuesday Mar 2017
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Sales of the iPad and iPhone may be slowing, but do not count Apple, Inc., out of the entertainment game …
