Service With or Without People

03 Tuesday Jan 2012

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 09: Segmentation, Targeting and Positioning, Chapter 11: Product Branding and Packaging Decisions, Chapter 13: Services: The Intangible Product

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customer service, employees, self checkout, self service, technology

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With the effective use of technology, a customer service exchange can occur without any human interaction. This promise and the …

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The Container Store Hires

21 Saturday Mar 2009

Posted by Grewal Levy Marketing in Chapter 11: Product Branding and Packaging Decisions, Chapter 13: Services: The Intangible Product, Chapter 17: Retailing and Multichannel Marketing, Chapter 20: Personal Selling and Sales Management

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container store, employees

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For some companies, employees are their most important asset, because they can communicate the brand to customers. But for many …

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Wal-Mart Makes Nice; Wal-Mart Makes Very Nice!

07 Saturday Apr 2007

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 17: Retailing and Multichannel Marketing, Chapter 20: Personal Selling and Sales Management

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employees, green, mcdonalds, sustainability, Walmart, zero waste

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Environmentalism, fitness, and healthy lifestyles once seemed a luxury that only the upper middle class could afford. Wal-Mart, the world’s …

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