17 Friday Apr 2020
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A combination of two existing marketing practices—product placements and personalization—suggests a new leading edge for advertising. Specifically, streaming services such …
17 Wednesday Jul 2019
Posted in Chapter 06: Consumer Behavior
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The massive trend of cord cutting, such that many consumers no longer subscribe to cable television services and instead get …
07 Monday Nov 2011
Posted in Chapter 07: Business-to-Business Marketing, Chapter 13: Services: The Intangible Product, Chapter 15: Strategic Pricing Concepts, Chapter 18: Integrated Marketing Communications, Chapter 19: Advertising, Public Relations and Sales Promotions, Chapter 20: Personal Selling and Sales Management
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advertising online, content, hulu, netflix, video online, Youtube
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Although some of its most popular content remains amateur videos of extreme sport accidents, cats, or child singers, YouTube’s latest …
30 Friday Sep 2011
Posted in Chapter 01: Overview of Marketing, Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 05: Analyzing the Marketing Environment, Chapter 12: Developing New Products, Chapter 18: Integrated Marketing Communications, Chapter 19: Advertising, Public Relations and Sales Promotions
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advertiser sponsored, advertising, Facebook, gossip girl, hulu, Internet TV, kmart, netflix, sears, TV, Youtube
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For the first time, rather than just streaming context, Netflix is creating content for its own show, First Day, which …
25 Thursday Feb 2010
15 Sunday Mar 2009
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NBC and Fox News Corp, two television network rivals, have partnered to create Hulu, an Internet video site that allows …
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