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The competitive landscape for meal delivery kits is heating up! Both Blue Apron and Hello Fresh are planning new advertising …
Rivals Cook Up New Business with Fresh Ad Campaigns
29 Wednesday Mar 2017
Tag Archives: Positioning
Turning the Draft Tables: The Latest Chunky Soup Campaign with the NFL
10 Monday Oct 2016
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Millions of U.S. football fans participate in fantasy leagues, both casual and structured, for fun or for money. They know …
Using Antibiotics Proudly: Sanderson Farms Distinguishes Its Brand by Going Against the Grain
28 Wednesday Sep 2016
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Antibiotics for poultry are bad, right? That seems to be the consensus, based on retail packaging that touts the products’ …
Decorating Taco Bell: A Targeted Approach to Remodeling
07 Thursday Jul 2016
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With a measured pace, Taco Bell is testing out new ways to welcome customers to its quick serve locations. In …
Mattel’s New Toys Suggest Where It Is Willing to Go for Kids: Bugs in a Car, Barbies Who Talk
08 Tuesday Mar 2016
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Try not to get grossed out, but Mattel’s new Bug Racer toy relies on a live cricket to work. That …
Who Are the “Becomers”? Disney Knows, and It Is Gearing Up to Appeal to this Latest Generational Cohort
03 Thursday Dec 2015
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The president of the ABC Family television network summed up a recent epiphany about the Millennial generation, that popular target …
Grown-Up Millennials and their Growing Preferences for Grown-Up Brands
13 Friday Nov 2015
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The powerful influence of the Millennial generation on shopping patterns, brand popularity, and retail channels has been covered widely. But …
Redefining Convenience: Walgreens’ Strategy to Make Life Easier for Customers
24 Friday Jul 2015
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At Walgreens, convenience is key. But as Walgreens’ chief marketing officer explains, the meaning of convenience is both more expansive …
In the Political Arena, Data Rules, but Data Means Little Without Appropriate Content
22 Thursday Jan 2015
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By leveraging the massive amounts of data available about voters, political campaigns have gotten remarkably good at targeting. They can …
Green Instead of Red: The Introduction of Coca-Cola’s Latest New Product, from Abroad to Southern States and Beyond
15 Wednesday Oct 2014
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The strategy Coca-Cola has adopted for its new Life brand of carbonated beverage may seem somewhat unconventional. The soda already …
