05 Thursday Mar 2020
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A common reassurance offered to women searching for a perfect wedding dress is that when they find “the” dress, they …
20 Thursday Feb 2020
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branding, men, Positioning, segmentation, targeting, Tiffany & Co
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Although the demographics of shoppers in Tiffany & Co. retail stores often have featured a lot of men, most of …
06 Monday Jan 2020
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Across its multiple brands, Procter & Gamble (P&G) seemingly is attempting to establish a corporate reputation as an inclusive, forward-thinking …
20 Thursday Sep 2018
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Now that Toys ’R Us has shut its doors, other retailers see new opportunities to expand their market share in …
18 Tuesday Sep 2018
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To compete more effectively with other social media platforms such as Facebook, Instagram, and Twitter, Snapchat is enhancing the advertising …
14 Friday Sep 2018
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Long a familiar anchor store in malls across America, JC Penney more recently has floundered, cycling through three CEOs in …
30 Thursday Nov 2017
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In March, Nintendo introduced a new device, the Switch, which is a hybrid, handheld console with a distinct operating platform. …
29 Wednesday Mar 2017
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The competitive landscape for meal delivery kits is heating up! Both Blue Apron and Hello Fresh are planning new advertising …
10 Monday Oct 2016
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Millions of U.S. football fans participate in fantasy leagues, both casual and structured, for fun or for money. They know …
28 Wednesday Sep 2016
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Antibiotics for poultry are bad, right? That seems to be the consensus, based on retail packaging that touts the products’ …
