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Tag Archives: Positioning

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Hugo Boss Would Like to, Once Again, Dress the Boss

14 Monday Mar 2022

Posted by grewallevymarketingnews in Chapter 09: Segmentation, Targeting and Positioning

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Hugo Boss, Positioning, segmentation, targeting

Who’s the boss, and how can Hugo Boss get them to wear its clothes again? These are the pressing questions …

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Wax On, Wax Off, Don’t Wax at All: How Broadly Shifting Consumer Trends Inform the Car Wax Sector

03 Wednesday Jun 2020

Posted by grewallevymarketingnews in Chapter 06: Consumer Behavior, Chapter 09: Segmentation, Targeting and Positioning

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car wax, consumer behavior, Positioning, segmentation, targeting

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The sharing economy and prevalence of ride-sharing services certainly didn’t help. But these recent developments are not actually the primary …

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You Can’t Buy These Sneakers. You Can’t Wear Them Either. But with New AR, You Can Take a Picture Wearing Them!

11 Monday May 2020

Posted by grewallevymarketingnews in Chapter 09: Segmentation, Targeting and Positioning

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augmented reality, Positioning, targeting

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For some people, the purpose of sneakers is pretty straightforward, namely, to provide comfortable, somewhat attractive covering for their feet, …

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Dealing with Modern Life by Playing: LEGO Promises Mindfulness and Meaning for Adults

27 Monday Apr 2020

Posted by grewallevymarketingnews in Chapter 09: Segmentation, Targeting and Positioning

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Legos, Positioning, segmentation, targeting

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People are tired, stressed, and overworked. It may seem oversimplified, but it also appears to be a lasting consumer trend, …

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Making the Fairytale Wedding a Reality for Fashionable, Plus-Size Brides

05 Thursday Mar 2020

Posted by grewallevymarketingnews in Chapter 09: Segmentation, Targeting and Positioning

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Bridal, Plus-Size, Positioning, segmentation, targeting

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A common reassurance offered to women searching for a perfect wedding dress is that when they find “the” dress, they …

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Is He Buying “Ice” or Ice Tongs? Tiffany & Co.’s Efforts to Get Men to Shop for Themselves

20 Thursday Feb 2020

Posted by grewallevymarketingnews in Chapter 09: Segmentation, Targeting and Positioning, Chapter 11: Product Branding and Packaging Decisions

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branding, men, Positioning, segmentation, targeting, Tiffany & Co

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Although the demographics of shoppers in Tiffany & Co. retail stores often have featured a lot of men, most of …

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P&G Continues to Stake Its Claim as the Most Inclusive Consumer Goods Company

06 Monday Jan 2020

Posted by grewallevymarketingnews in Chapter 05: Analyzing the Marketing Environment, Chapter 09: Segmentation, Targeting and Positioning

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Always, Marketing Environment, p&g, Positioning

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Across its multiple brands, Procter & Gamble (P&G) seemingly is attempting to establish a corporate reputation as an inclusive, forward-thinking …

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Retailers See Green for the Coming Holiday Season as Toy Sellers Rush to Fill the Gap Left by Toys ’R Us

20 Thursday Sep 2018

Posted by grewallevymarketingnews in Chapter 09: Segmentation, Targeting and Positioning

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Positioning, Toys 'R Us

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Now that Toys ’R Us has shut its doors, other retailers see new opportunities to expand their market share in …

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Messaging App Snaps Up Advertisers with New Enhancements

18 Tuesday Sep 2018

Posted by grewallevymarketingnews in Chapter 03: Social and Mobile Marketing, Chapter 09: Segmentation, Targeting and Positioning, Chapter 18: Integrated Marketing Communications

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integrated marketing communications, Positioning, Snapchat, Social and Mobile Marketing

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To compete more effectively with other social media platforms such as Facebook, Instagram, and Twitter, Snapchat is enhancing the advertising …

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JC Penney Looks to Woo Older Female Consumers to Reenergize Brand

14 Friday Sep 2018

Posted by grewallevymarketingnews in Chapter 09: Segmentation, Targeting and Positioning

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JC Penny, Positioning, segmentation, targeting

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Long a familiar anchor store in malls across America, JC Penney more recently has floundered, cycling through three CEOs in …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (76)
  • Chapter 02: Developing Marketing Strategies (135)
  • Chapter 03: Social and Mobile Marketing (157)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (155)
  • Chapter 05: Analyzing the Marketing Environment (220)
  • Chapter 06: Consumer Behavior (178)
  • Chapter 07: Business-to-Business Marketing (84)
  • Chapter 08: Global Marketing (116)
  • Chapter 09: Segmentation, Targeting and Positioning (147)
  • Chapter 10: Marketing Research (98)
  • Chapter 11: Product Branding and Packaging Decisions (203)
  • Chapter 12: Developing New Products (178)
  • Chapter 13: Services: The Intangible Product (144)
  • Chapter 14: Pricing Concepts for Establishing Value (97)
  • Chapter 15: Strategic Pricing Concepts (92)
  • Chapter 16: Supply Chain Management (110)
  • Chapter 17: Retailing and Multichannel Marketing (202)
  • Chapter 18: Integrated Marketing Communications (162)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (189)
  • Chapter 20: Personal Selling and Sales Management (55)
  • Marketing Tidbits (32)
  • Uncategorized (15)

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