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Tag Archives: Auto trends

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Targeting Auto Insurance Rates, Not by Driving Record but by ZIP Codes

27 Thursday Dec 2018

Posted by Grewal Levy Marketing in Chapter 09: Segmentation, Targeting and Positioning

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Auto Insurance, Auto trends, Insurance, Rates, ZIP Codes

According to a recent study conducted by a nonprofit consumer advocacy group, the Consumer Federation of America, automotive insurance companies …

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Even Paris Is Going Electric: The Trends Leading to Shifting Norms in the Auto Industry

14 Monday Nov 2016

Posted by grewallevymarketingnews in Chapter 05: Analyzing the Marketing Environment

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Auto trends, global, Marketing Enviornment

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In Europe, diesel engines have long been the standard for automobiles. Embracing the engines allowed European nations to highlight their …

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The New Global Automotive Trends

03 Friday Feb 2012

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 03: Social and Mobile Marketing, Chapter 08: Global Marketing, Chapter 11: Product Branding and Packaging Decisions, Chapter 12: Developing New Products

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Auto trends, global auto trends, GM

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In past decades, when U.S. car buyers were the main market for automobiles, car makers could develop designs that appealed …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (74)
  • Chapter 02: Developing Marketing Strategies (131)
  • Chapter 03: Social and Mobile Marketing (153)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (147)
  • Chapter 05: Analyzing the Marketing Environment (216)
  • Chapter 06: Consumer Behavior (173)
  • Chapter 07: Business-to-Business Marketing (83)
  • Chapter 08: Global Marketing (114)
  • Chapter 09: Segmentation, Targeting and Positioning (146)
  • Chapter 10: Marketing Research (97)
  • Chapter 11: Product Branding and Packaging Decisions (203)
  • Chapter 12: Developing New Products (178)
  • Chapter 13: Services: The Intangible Product (143)
  • Chapter 14: Pricing Concepts for Establishing Value (94)
  • Chapter 15: Strategic Pricing Concepts (91)
  • Chapter 16: Supply Chain Management (107)
  • Chapter 17: Retailing and Multichannel Marketing (202)
  • Chapter 18: Integrated Marketing Communications (161)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (187)
  • Chapter 20: Personal Selling and Sales Management (55)
  • Marketing Tidbits (32)
  • Uncategorized (3)

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