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Noting that it has access to more and different kinds of data than many other companies, AT&T believes that it …
What the AT&T Takeover Means for HBO and Other Time Warner Properties
29 Monday Oct 2018
Tag Archives: TV
A New Day for Netflix, and its Advertisers
30 Friday Sep 2011
Posted in Chapter 01: Overview of Marketing, Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 05: Analyzing the Marketing Environment, Chapter 12: Developing New Products, Chapter 18: Integrated Marketing Communications, Chapter 19: Advertising, Public Relations and Sales Promotions
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advertiser sponsored, advertising, Facebook, gossip girl, hulu, Internet TV, kmart, netflix, sears, TV, Youtube
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For the first time, rather than just streaming context, Netflix is creating content for its own show, First Day, which …
Netflix, Amazon and Google Battle for Content
01 Thursday Sep 2011
Few viewers limit themselves to televisions to get access to television shows anymore. But as more and more consumers tune …
Did You Catch It? The Popularity of Live Events
25 Thursday Feb 2010
The Oscars: More than an Award Show
17 Wednesday Feb 2010
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The nominees at the Academy Awards may be anxious and excited about their chances, but the real opportunity in these …
As Seen On TV!
29 Friday Jan 2010
Posted in Chapter 07: Business-to-Business Marketing, Chapter 11: Product Branding and Packaging Decisions, Chapter 12: Developing New Products, Chapter 17: Retailing and Multichannel Marketing, Chapter 18: Integrated Marketing Communications, Chapter 19: Advertising, Public Relations and Sales Promotions
It’s late. You’ve fallen asleep on the couch with the television on. You waken with a stiff neck at 2:00 …
How to Sell Furniture
27 Wednesday Jan 2010
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A big-screen, high-definition television is one of those consumer products that appeals to almost everyone—whether they want to see the …
Is There Room for One More?
08 Thursday Oct 2009
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best buy, big box, circuit city, consumer electronics, HHGREGG, TV
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CircuitCityis out of business, leaving Best Buy and Walmart fighting over customer remains. But a smaller competitor, with a different …
Grewal Levy Marketing News 