30 Friday Sep 2011
Tags
advertiser sponsored, advertising, Facebook, gossip girl, hulu, Internet TV, kmart, netflix, sears, TV, Youtube
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For the first time, rather than just streaming context, Netflix is creating content for its own show, First Day, which …
01 Thursday Sep 2011
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Few viewers limit themselves to televisions to get access to television shows anymore. But as more and more consumers tune …
25 Thursday Feb 2010
17 Wednesday Feb 2010
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The nominees at the Academy Awards may be anxious and excited about their chances, but the real opportunity in these …
29 Friday Jan 2010
Posted in Chapter 07: Business-to-Business Marketing, Chapter 11: Product Branding and Packaging Decisions, Chapter 12: Developing New Products, Chapter 17: Retailing and Multichannel Marketing, Chapter 18: Integrated Marketing Communications, Chapter 19: Advertising, Public Relations and Sales Promotions
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It’s late. You’ve fallen asleep on the couch with the television on. You waken with a stiff neck at 2:00 …
27 Wednesday Jan 2010
Tags
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A big-screen, high-definition television is one of those consumer products that appeals to almost everyone—whether they want to see the …
08 Thursday Oct 2009
Tags
best buy, big box, circuit city, consumer electronics, HHGREGG, TV
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CircuitCityis out of business, leaving Best Buy and Walmart fighting over customer remains. But a smaller competitor, with a different …
