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Grewal Levy Marketing News

Tag Archives: TV

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What the AT&T Takeover Means for HBO and Other Time Warner Properties

29 Monday Oct 2018

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment

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acquisition, AT&T, entertainment, HBO, Time Warner, TV

Noting that it has access to more and different kinds of data than many other companies, AT&T believes that it …

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A New Day for Netflix, and its Advertisers

30 Friday Sep 2011

Posted by Grewal Levy Marketing in Chapter 01: Overview of Marketing, Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 05: Analyzing the Marketing Environment, Chapter 12: Developing New Products, Chapter 18: Integrated Marketing Communications, Chapter 19: Advertising, Public Relations and Sales Promotions

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advertiser sponsored, advertising, Facebook, gossip girl, hulu, Internet TV, kmart, netflix, sears, TV, Youtube

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For the first time, rather than just streaming context, Netflix is creating content for its own show, First Day, which …

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Netflix, Amazon and Google Battle for Content

01 Thursday Sep 2011

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment, Chapter 12: Developing New Products, Chapter 13: Services: The Intangible Product, Chapter 17: Retailing and Multichannel Marketing

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Amazon, cable, Google +, Internet TV, netflix, TV

Few viewers limit themselves to televisions to get access to television shows anymore. But as more and more consumers tune …

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Did You Catch It? The Popularity of Live Events

25 Thursday Feb 2010

Posted by Grewal Levy Marketing in Chapter 06: Consumer Behavior, Chapter 18: Integrated Marketing Communications, Chapter 19: Advertising, Public Relations and Sales Promotions

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cable, DVR, hulu, Tivo, TV, Youtube

One of the effects of technologies such as TiVo, DVR, YouTube, Hulu, and so on has been declining television ratings …

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The Oscars: More than an Award Show

17 Wednesday Feb 2010

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 09: Segmentation, Targeting and Positioning, Chapter 18: Integrated Marketing Communications, Chapter 19: Advertising, Public Relations and Sales Promotions

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academy awards, Celebrity, celebrity marketing, designer brand, fashion, luxury, TV

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The nominees at the Academy Awards may be anxious and excited about their chances, but the real opportunity in these …

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As Seen On TV!

29 Friday Jan 2010

Posted by Grewal Levy Marketing in Chapter 07: Business-to-Business Marketing, Chapter 11: Product Branding and Packaging Decisions, Chapter 12: Developing New Products, Chapter 17: Retailing and Multichannel Marketing, Chapter 18: Integrated Marketing Communications, Chapter 19: Advertising, Public Relations and Sales Promotions

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infomercial, seen on tv, television shopping, TV

It’s late. You’ve fallen asleep on the couch with the television on. You waken with a stiff neck at 2:00 …

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How to Sell Furniture

27 Wednesday Jan 2010

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 14: Pricing Concepts for Establishing Value, Chapter 15: Strategic Pricing Concepts, Chapter 17: Retailing and Multichannel Marketing, Chapter 19: Advertising, Public Relations and Sales Promotions

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bundling, jordans furniture, price tactics, TV

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A big-screen, high-definition television is one of those consumer products that appeals to almost everyone—whether they want to see the …

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Is There Room for One More?

08 Thursday Oct 2009

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 14: Pricing Concepts for Establishing Value, Chapter 17: Retailing and Multichannel Marketing, Chapter 20: Personal Selling and Sales Management

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best buy, big box, circuit city, consumer electronics, HHGREGG, TV

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CircuitCityis out of business, leaving Best Buy and Walmart fighting over customer remains. But a smaller competitor, with a different …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (72)
  • Chapter 02: Developing Marketing Strategies (127)
  • Chapter 03: Social and Mobile Marketing (142)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (133)
  • Chapter 05: Analyzing the Marketing Environment (204)
  • Chapter 06: Consumer Behavior (164)
  • Chapter 07: Business-to-Business Marketing (80)
  • Chapter 08: Global Marketing (107)
  • Chapter 09: Segmentation, Targeting and Positioning (135)
  • Chapter 10: Marketing Research (93)
  • Chapter 11: Product Branding and Packaging Decisions (194)
  • Chapter 12: Developing New Products (170)
  • Chapter 13: Services: The Intangible Product (138)
  • Chapter 14: Pricing Concepts for Establishing Value (89)
  • Chapter 15: Strategic Pricing Concepts (80)
  • Chapter 16: Supply Chain Management (97)
  • Chapter 17: Retailing and Multichannel Marketing (193)
  • Chapter 18: Integrated Marketing Communications (158)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (176)
  • Chapter 20: Personal Selling and Sales Management (53)
  • Uncategorized (2)

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