Dealing with Modern Life by Playing: LEGO Promises Mindfulness and Meaning for Adults

27 Monday Apr 2020

Posted by grewallevymarketingnews in Chapter 09: Segmentation, Targeting and Positioning

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Legos, Positioning, segmentation, targeting

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People are tired, stressed, and overworked. It may seem oversimplified, but it also appears to be a lasting consumer trend, …

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Growing and Building the Market, Lego Brick by Lego Brick

10 Thursday Mar 2016

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment, Chapter 10: Marketing Research

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Legos, market research, Marketing Environment

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We have written previously about how Lego has struggled in its efforts to appeal more to girls. Years of war-themed …

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