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YouTube is a media powerhouse. The popular video site reaches billions of people, and its users stream hundreds of millions …
New Audits for Google’s YouTube Keeps Advertisers Happy
18 Tuesday Apr 2017
Category Archives: Chapter 07: Business-to-Business Marketing
Advertising Industry “Likes” Changes Coming to Facebook
14 Friday Apr 2017
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Social media giant Facebook reported $27.6 billion in revenue in 2016, and nearly all of this income was generated by …
Exposure Alone Won’t Pay the Bills: The Revenue Concerns Affecting Instagram Stories
23 Thursday Mar 2017
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Instagram Stories are a hit for retailers and publishers seeking brand exposure. The advertisements, which run as either a 15-second …
To Block or Not to Block: The Competing and Compelling Interests of Advertisers, Users, and Facebook
26 Monday Sep 2016
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Facebook is, obviously, a social media site. But it also is an advertising platform that links advertisers to consumers, and …
What Isn’t Intel Inside?
18 Thursday Aug 2016
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As one of the best examples of a successful branding effort, Intel created awareness and familiarity with its “Intel Inside” …
Snapchat as an Advertising and Content Platform: The Latest Experiments in Television
01 Friday Jul 2016
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B2B Marketing, Integrated Marketing Communication, Snapchat, Social and Mobile Marketing, television
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When Snapchat seeks new business, it promises advertisers and corporate users that it is the social media channel that is …
Defining Dangerous Advertising: Google Bans Financial Products that May Do More Harm than Good
27 Monday Jun 2016
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Google’s company motto is well known: “Don’t be evil.” In the ongoing discussion about what that means, the search engine …
Drawing the Line Between Advertising and Content in Modern Media Environments: Did BuzzFeed Do Anything Wrong When It Pulled Posts?
07 Tuesday Jul 2015
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When it first started operations, BuzzFeed focused on creating or aggregating content that it believed was likely to go viral. …
Vonage Wants Business to Take It Seriously, and its New CMO Is Determined to Succeed
20 Wednesday May 2015
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In a recent, brief interview, the new chief marketing officer of Vonage, Ted Gilvar, mentioned three separate times that his …
Will Tomorrow’s Toy Line Feature an Elsa or a Jar Jar Binks? The Challenge of Movie-Related Toy Merchandising
18 Wednesday Mar 2015
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Toy companies look to movie studios for inspiration. Through intricate licensing deals, they receive permission to re-create characters, vehicles, props, …
