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Grewal Levy Marketing News

Grewal Levy Marketing News

Category Archives: Chapter 07: Business-to-Business Marketing

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Flippy, CookRight, and the Other Robots Cooking Your Burgers and Making Your Coffee

08 Friday Jul 2022

Posted by grewallevymarketingnews in Chapter 05: Analyzing the Marketing Environment, Chapter 07: Business-to-Business Marketing

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B2B Marketing, Marketing Environment, Robots

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When a robot makes your burger or coffee, do you leave a tip? This question is no longer hypothetical. Restaurants, …

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Birkenstock Makes Comfortable Shoes, Uncomfortable Business Demands

21 Tuesday Jun 2022

Posted by grewallevymarketingnews in Chapter 07: Business-to-Business Marketing

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B2B Marketing, Birkenstocks

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Birkenstock is trying to be your favorite summer sandal, even if it has to shove all the other sandal-makers out …

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Tiered Pricing by DoorDash

07 Monday Jun 2021

Posted by grewallevymarketingnews in Chapter 07: Business-to-Business Marketing, Chapter 15: Strategic Pricing Concepts

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B2B Marketing, DoorDash, Strategic Pricing, Tiered Pricing

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The COVID-19 pandemic has been a massive opportunity for some firms, including DoorDash, which grew to take over fully half …

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Going to Where the Business Customers Are: A Bus Tour of Parking Lots Instead of a Booth at a Trade Show

09 Tuesday Feb 2021

Posted by grewallevymarketingnews in Chapter 07: Business-to-Business Marketing

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B2B Marketing, Hussmann, trade shows

The engineering firm Hussmann primarily sells commercial refrigeration systems to its retail food clients, including restaurants and grocery stores. It …

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Delivery Apps Might Be Saving the Restaurant Industry. But Are They Killing Individual Restaurants?

03 Wednesday Feb 2021

Posted by grewallevymarketingnews in Chapter 07: Business-to-Business Marketing, Chapter 13: Services: The Intangible Product

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B2B Marketing, Delivery Apps, restaurant, Services Marketing

When the coronavirus hit and restaurants were forced to shut down or severely restrict their seating, the prospect of earning …

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Shopify: A Retail Platform and Service Provider that also Wants to Reform Retailing

20 Wednesday Jan 2021

Posted by grewallevymarketingnews in Chapter 07: Business-to-Business Marketing

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B2B Marketing, online shopping, Shopify

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Even among those who might have heard of it, Shopify remains a sort of shadowy force in retailing. Millions of …

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Nikola and Its Stakeholders Are Starting Up a Controversy, Along with a Company

26 Monday Oct 2020

Posted by grewallevymarketingnews in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 07: Business-to-Business Marketing

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B2B Marketing, Conscious Marketing, electric vehicles, ethics, Nikola, Tesla

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Seeking to become the Tesla of the electric semi-trailer truck sector, the startup brand Nikola has made several claims about …

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A Fictional Presentation of Real Offerings: NBC Leverages Its Content in a New Way to Appeal to Advertisers

15 Tuesday Sep 2020

Posted by grewallevymarketingnews in Chapter 07: Business-to-Business Marketing, Chapter 19: Advertising, Public Relations and Sales Promotions

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advertising, B2B Marketing, NBC

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The options available to advertisers on network television channels are growing in their diversity and sophistication. But at the same …

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Establishing a Platform for Brand Affinity Marketing: The Wistea Way

14 Friday Feb 2020

Posted by grewallevymarketingnews in Chapter 07: Business-to-Business Marketing

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B2B Marketing, brand affinity, video markeiting, Wistea

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On a dedicated platform called Wistea Channels, the video marketing firm Wistea not only helps companies and brands develop their …

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Should Streaming Services Hype Competitors’ Offerings? Disney’s Netflix Ad Ban

02 Thursday Jan 2020

Posted by grewallevymarketingnews in Chapter 07: Business-to-Business Marketing

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B2B Marketing, Disney, netflix

When people only watched network television broadcasts, it was a widely accepted norm that one network simply would not accept …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (74)
  • Chapter 02: Developing Marketing Strategies (131)
  • Chapter 03: Social and Mobile Marketing (153)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (147)
  • Chapter 05: Analyzing the Marketing Environment (216)
  • Chapter 06: Consumer Behavior (173)
  • Chapter 07: Business-to-Business Marketing (83)
  • Chapter 08: Global Marketing (114)
  • Chapter 09: Segmentation, Targeting and Positioning (146)
  • Chapter 10: Marketing Research (97)
  • Chapter 11: Product Branding and Packaging Decisions (203)
  • Chapter 12: Developing New Products (178)
  • Chapter 13: Services: The Intangible Product (143)
  • Chapter 14: Pricing Concepts for Establishing Value (94)
  • Chapter 15: Strategic Pricing Concepts (91)
  • Chapter 16: Supply Chain Management (107)
  • Chapter 17: Retailing and Multichannel Marketing (202)
  • Chapter 18: Integrated Marketing Communications (161)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (187)
  • Chapter 20: Personal Selling and Sales Management (55)
  • Marketing Tidbits (32)
  • Uncategorized (3)

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