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Category Archives: Chapter 07: Business-to-Business Marketing

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Going to Where the Business Customers Are: A Bus Tour of Parking Lots Instead of a Booth at a Trade Show

09 Tuesday Feb 2021

Posted by grewallevymarketingnews in Chapter 07: Business-to-Business Marketing

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B2B Marketing, Hussmann, trade shows

The engineering firm Hussmann primarily sells commercial refrigeration systems to its retail food clients, including restaurants and grocery stores. It …

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Delivery Apps Might Be Saving the Restaurant Industry. But Are They Killing Individual Restaurants?

03 Wednesday Feb 2021

Posted by grewallevymarketingnews in Chapter 07: Business-to-Business Marketing, Chapter 13: Services: The Intangible Product

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B2B Marketing, Delivery Apps, restaurant, Services Marketing

When the coronavirus hit and restaurants were forced to shut down or severely restrict their seating, the prospect of earning …

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Shopify: A Retail Platform and Service Provider that also Wants to Reform Retailing

20 Wednesday Jan 2021

Posted by grewallevymarketingnews in Chapter 07: Business-to-Business Marketing

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B2B Marketing, online shopping, Shopify

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Even among those who might have heard of it, Shopify remains a sort of shadowy force in retailing. Millions of …

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Nikola and Its Stakeholders Are Starting Up a Controversy, Along with a Company

26 Monday Oct 2020

Posted by grewallevymarketingnews in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 07: Business-to-Business Marketing

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B2B Marketing, Conscious Marketing, electric vehicles, ethics, Nikola, Tesla

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Seeking to become the Tesla of the electric semi-trailer truck sector, the startup brand Nikola has made several claims about …

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A Fictional Presentation of Real Offerings: NBC Leverages Its Content in a New Way to Appeal to Advertisers

15 Tuesday Sep 2020

Posted by grewallevymarketingnews in Chapter 07: Business-to-Business Marketing, Chapter 19: Advertising, Public Relations and Sales Promotions

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advertising, B2B Marketing, NBC

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The options available to advertisers on network television channels are growing in their diversity and sophistication. But at the same …

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Establishing a Platform for Brand Affinity Marketing: The Wistea Way

14 Friday Feb 2020

Posted by grewallevymarketingnews in Chapter 07: Business-to-Business Marketing

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B2B Marketing, brand affinity, video markeiting, Wistea

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On a dedicated platform called Wistea Channels, the video marketing firm Wistea not only helps companies and brands develop their …

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Should Streaming Services Hype Competitors’ Offerings? Disney’s Netflix Ad Ban

02 Thursday Jan 2020

Posted by grewallevymarketingnews in Chapter 07: Business-to-Business Marketing

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B2B Marketing, Disney, netflix

When people only watched network television broadcasts, it was a widely accepted norm that one network simply would not accept …

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Selling Directly to Consumers Is a Growing Option, for Firms in Virtually Every Product Industry

12 Thursday Sep 2019

Posted by Grewal Levy Marketing in Chapter 07: Business-to-Business Marketing, Chapter 16: Supply Chain Management

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This abstract talks about how some groundbreaking companies are finding new ways to market their products directly to consumers, mainly …

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Volleying Between Past Heritage and Future Achievement: Wimbledon’s Image Makeover

09 Monday Sep 2019

Posted by Grewal Levy Marketing in Chapter 07: Business-to-Business Marketing, Chapter 16: Supply Chain Management

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A global, storied, popular event like the annual Wimbledon Championship already has a lot of marketing tools at its disposal. …

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The Secret to Nissan’s Success: Fleet Sales

26 Monday Feb 2018

Posted by grewallevymarketingnews in Chapter 07: Business-to-Business Marketing, Chapter 14: Pricing Concepts for Establishing Value

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B2B Marketing, establishing value, Nissan

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In pursuit of its goal of accounting for 10 percent of the U.S. automotive market, Nissan has adopted a different …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (72)
  • Chapter 02: Developing Marketing Strategies (127)
  • Chapter 03: Social and Mobile Marketing (142)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (133)
  • Chapter 05: Analyzing the Marketing Environment (204)
  • Chapter 06: Consumer Behavior (164)
  • Chapter 07: Business-to-Business Marketing (80)
  • Chapter 08: Global Marketing (107)
  • Chapter 09: Segmentation, Targeting and Positioning (135)
  • Chapter 10: Marketing Research (93)
  • Chapter 11: Product Branding and Packaging Decisions (194)
  • Chapter 12: Developing New Products (171)
  • Chapter 13: Services: The Intangible Product (138)
  • Chapter 14: Pricing Concepts for Establishing Value (89)
  • Chapter 15: Strategic Pricing Concepts (81)
  • Chapter 16: Supply Chain Management (97)
  • Chapter 17: Retailing and Multichannel Marketing (193)
  • Chapter 18: Integrated Marketing Communications (158)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (177)
  • Chapter 20: Personal Selling and Sales Management (53)
  • Uncategorized (2)

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