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In pursuit of its goal of accounting for 10 percent of the U.S. automotive market, Nissan has adopted a different …
The Secret to Nissan’s Success: Fleet Sales
26 Monday Feb 2018
Category Archives: Chapter 07: Business-to-Business Marketing
Marketing Human Resources: The Growing Market for Outsourced Workers
22 Thursday Feb 2018
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The most recent listing of the largest companies in the world reveals a notable trend: A full quarter (or 5 …
Intel Inside AI: The Deep Learning, Artificial Intelligence Chip Being Developed in Collaboration with Facebook
08 Friday Dec 2017
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Recognizing an urgent and substantial need among its business clients, Intel Corporation is actively working with such familiar names as …
New Audits for Google’s YouTube Keeps Advertisers Happy
18 Tuesday Apr 2017
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YouTube is a media powerhouse. The popular video site reaches billions of people, and its users stream hundreds of millions …
Advertising Industry “Likes” Changes Coming to Facebook
14 Friday Apr 2017
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Social media giant Facebook reported $27.6 billion in revenue in 2016, and nearly all of this income was generated by …
Exposure Alone Won’t Pay the Bills: The Revenue Concerns Affecting Instagram Stories
23 Thursday Mar 2017
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Instagram Stories are a hit for retailers and publishers seeking brand exposure. The advertisements, which run as either a 15-second …
To Block or Not to Block: The Competing and Compelling Interests of Advertisers, Users, and Facebook
26 Monday Sep 2016
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Facebook is, obviously, a social media site. But it also is an advertising platform that links advertisers to consumers, and …
What Isn’t Intel Inside?
18 Thursday Aug 2016
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As one of the best examples of a successful branding effort, Intel created awareness and familiarity with its “Intel Inside” …
Snapchat as an Advertising and Content Platform: The Latest Experiments in Television
01 Friday Jul 2016
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B2B Marketing, Integrated Marketing Communication, Snapchat, Social and Mobile Marketing, television
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When Snapchat seeks new business, it promises advertisers and corporate users that it is the social media channel that is …
Defining Dangerous Advertising: Google Bans Financial Products that May Do More Harm than Good
27 Monday Jun 2016
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Google’s company motto is well known: “Don’t be evil.” In the ongoing discussion about what that means, the search engine …
