12 Thursday Sep 2019
This abstract talks about how some groundbreaking companies are finding new ways to market their products directly to consumers, mainly …
09 Monday Sep 2019
A global, storied, popular event like the annual Wimbledon Championship already has a lot of marketing tools at its disposal. …
26 Monday Feb 2018
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In pursuit of its goal of accounting for 10 percent of the U.S. automotive market, Nissan has adopted a different …
22 Thursday Feb 2018
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The most recent listing of the largest companies in the world reveals a notable trend: A full quarter (or 5 …
08 Friday Dec 2017
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Recognizing an urgent and substantial need among its business clients, Intel Corporation is actively working with such familiar names as …
18 Tuesday Apr 2017
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YouTube is a media powerhouse. The popular video site reaches billions of people, and its users stream hundreds of millions …
14 Friday Apr 2017
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Social media giant Facebook reported $27.6 billion in revenue in 2016, and nearly all of this income was generated by …
23 Thursday Mar 2017
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Instagram Stories are a hit for retailers and publishers seeking brand exposure. The advertisements, which run as either a 15-second …
26 Monday Sep 2016
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Facebook is, obviously, a social media site. But it also is an advertising platform that links advertisers to consumers, and …
18 Thursday Aug 2016
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As one of the best examples of a successful branding effort, Intel created awareness and familiarity with its “Intel Inside” …
