Anheuser-Busch vs. Budvar

31 Tuesday Mar 2009

Posted by Grewal Levy Marketing in Chapter 08: Global Marketing, Chapter 11: Product Branding and Packaging Decisions, Chapter 16: Supply Chain Management, Chapter 17: Retailing and Multichannel Marketing

≈ Leave a comment

Tags

budvar, budweiser

This gallery contains 2 photos.

The fight over the “Budweiser” name began hundreds of years ago, but it was resolved in the 1950s by allowing …

Continue reading →