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Grewal Levy Marketing News

Tag Archives: organic

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Is Your Food As Natural as You Think?

06 Thursday Oct 2011

Posted by Grewal Levy Marketing in Chapter 04: Marketing Ethics, Chapter 06: Consumer Behavior, Chapter 11: Product Branding and Packaging Decisions, Chapter 12: Developing New Products

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Tags

eating healthy, food, food label, green, health, local, natural, organic, Packaging

This gallery contains 1 photo.

Natural (adj.) 1. Of or arising from nature; in accordance with what is found or expected in nature. 2. Produced …

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The Growing Organic Grocery

20 Saturday Nov 2010

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 05: Analyzing the Marketing Environment, Chapter 13: Services: The Intangible Product, Chapter 14: Pricing Concepts for Establishing Value, Chapter 16: Supply Chain Management, Chapter 19: Advertising, Public Relations and Sales Promotions

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green, organic, supermarket

Consumers have cut back on many purchases, but a significant percentage refuse to sacrifice their perceived health benefits. Therefore, 48 …

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Is It Time for a New Nickname for Whole Foods?

02 Sunday Aug 2009

Posted by Grewal Levy Marketing in Chapter 13: Services: The Intangible Product, Chapter 14: Pricing Concepts for Establishing Value, Chapter 19: Advertising, Public Relations and Sales Promotions

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Tags

green, health, healthy food, organic, Whole Foods

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Whole Foods, which sells premium grocery items, has suffered from a nickname that mocks its high prices: Whole Paycheck. As …

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Misleading Claims about “Local” Products

11 Saturday Jul 2009

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 04: Marketing Ethics, Chapter 05: Analyzing the Marketing Environment, Chapter 12: Developing New Products, Chapter 16: Supply Chain Management

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Tags

food, food label, health, home grown, labels, local, organic

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A locavore eats only foods produced within that consumer’s locale or region, in an attempt to support local farmers and …

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Whole Foods in London

23 Saturday Jun 2007

Posted by Grewal Levy Marketing in Chapter 04: Marketing Ethics, Chapter 05: Analyzing the Marketing Environment, Chapter 08: Global Marketing, Chapter 17: Retailing and Multichannel Marketing

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Tags

eating healthy, fair trade, food, green, green revolution, health, london, organic, UK, Whole Foods

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When Whole Foods opened its first international store in London, England, the Britons were surprisingly welcoming to the giant American, …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (68)
  • Chapter 02: Developing Marketing Strategies (124)
  • Chapter 03: Social and Mobile Marketing (131)
  • Chapter 04: Marketing Ethics (126)
  • Chapter 05: Analyzing the Marketing Environment (197)
  • Chapter 06: Consumer Behavior (158)
  • Chapter 07: Business-to-Business Marketing (73)
  • Chapter 08: Global Marketing (103)
  • Chapter 09: Segmentation, Targeting and Positioning (127)
  • Chapter 10: Marketing Research (89)
  • Chapter 11: Product Branding and Packaging Decisions (188)
  • Chapter 12: Developing New Products (158)
  • Chapter 13: Services: The Intangible Product (129)
  • Chapter 14: Pricing Concepts for Establishing Value (88)
  • Chapter 15: Strategic Pricing Concepts (77)
  • Chapter 16: Supply Chain Management (90)
  • Chapter 17: Retailing and Multichannel Marketing (184)
  • Chapter 18: Integrated Marketing Communications (152)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (169)
  • Chapter 20: Personal Selling and Sales Management (48)
  • Uncategorized (84)

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