Tag Archives: app

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The Dynamic Retail Environment in Korea

14 Monday Nov 2011

Posted by in Chapter 05: Analyzing the Marketing Environment, Chapter 08: Global Marketing, Chapter 09: Segmentation, Targeting and Positioning, Chapter 13: Services: The Intangible Product, Chapter 17: Retailing and Multichannel Marketing

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Want a little retail excitement? It seems that the place to look is South Korea, where the discount retailer E-Mart …

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Pizza Hut on the Mobile Go

29 Saturday Oct 2011

Posted by in Chapter 03: Social and Mobile Marketing, Chapter 05: Analyzing the Marketing Environment, Chapter 09: Segmentation, Targeting and Positioning, Chapter 10: Marketing Research, Chapter 13: Services: The Intangible Product, Chapter 18: Integrated Marketing Communications

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The delivery pizza business has always been mobile in one sense, but Pizza Hut is making sure that it spreads …

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ShopKick Shops with You

14 Friday Oct 2011

Posted by in Chapter 03: Social and Mobile Marketing, Chapter 05: Analyzing the Marketing Environment, Chapter 07: Business-to-Business Marketing, Chapter 17: Retailing and Multichannel Marketing, Chapter 18: Integrated Marketing Communications, Chapter 20: Personal Selling and Sales Management

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Consumers already take their mobile phones with them everywhere they go. Applications such as ShopKick are hoping to take advantage …

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