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Tag Archives: profitable customers

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The Profitable versus the Loyal

30 Tuesday Jun 2009

Posted by Grewal Levy Marketing in Chapter 06: Consumer Behavior, Chapter 10: Marketing Research, Chapter 17: Retailing and Multichannel Marketing, Chapter 19: Advertising, Public Relations and Sales Promotions

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data, data analytics, loyalty, profitable customers

All companies want loyal customers. But are loyal customers really the most profitable customers? If a customer is loyal because …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (81)
  • Chapter 02: Developing Marketing Strategies (152)
  • Chapter 03: Social and Mobile Marketing (178)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (185)
  • Chapter 05: Analyzing the Marketing Environment (244)
  • Chapter 06: Consumer Behavior (206)
  • Chapter 07: Business-to-Business Marketing (91)
  • Chapter 08: Global Marketing (129)
  • Chapter 09: Segmentation, Targeting and Positioning (166)
  • Chapter 10: Marketing Research (110)
  • Chapter 11: Product Branding and Packaging Decisions (224)
  • Chapter 12: Developing New Products (198)
  • Chapter 13: Services: The Intangible Product (159)
  • Chapter 14: Pricing Concepts for Establishing Value (105)
  • Chapter 15: Strategic Pricing Concepts (109)
  • Chapter 16: Supply Chain Management (125)
  • Chapter 17: Retailing and Multichannel Marketing (223)
  • Chapter 18: Integrated Marketing Communications (172)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (205)
  • Chapter 20: Personal Selling and Sales Management (65)
  • Marketing Tidbits (49)
  • Uncategorized (17)

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