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Tag Archives: Universal Theme Park

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The Increasing Costs of Play: New Offers and Pricing by Disney and Universal Theme Parks

26 Monday Aug 2013

Posted by Grewal Levy Marketing in Chapter 13: Services: The Intangible Product, Chapter 14: Pricing Concepts for Establishing Value

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Disney, Disneyland, marketing, pricing, Universal Theme Park

The price to get into Disneyland, in Anaheim, Calif., just increased by $5, to $92 ($86 for children). The price …

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