Dhruv Grewal
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Archived Articles by Chapter (3e Chapter Order)

Chapter 01: Overview of Marketing (63)
Chapter 02: Developing Marketing Strategies (117)
Chapter 03: Social and Mobile Marketing (122)
Chapter 04: Marketing Ethics (110)
Chapter 05: Analyzing the Marketing Environment (183)
Chapter 06: Consumer Behavior (149)
Chapter 07: Business-to-Business Marketing (68)
Chapter 08: Global Marketing (94)
Chapter 09: Segmentation, Targeting and Positioning (112)
Chapter 10: Marketing Research (85)
Chapter 11: Product Branding and Packaging Decisions (177)
Chapter 12: Developing New Products (142)
Chapter 13: Services: The Intangible Product (119)
Chapter 14: Pricing Concepts for Establishing Value (85)
Chapter 15: Strategic Pricing Concepts (70)
Chapter 16: Supply Chain Management (77)
Chapter 17: Retailing and Multichannel Marketing (170)
Chapter 18: Integrated Marketing Communications (142)
Chapter 19: Advertising, Public Relations and Sales Promotions (156)
Chapter 20: Personal Selling and Sales Management (46)
Uncategorized (8)

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