Dhruv Grewal
Michael Levy
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Archived Articles by Chapter (3e Chapter Order)

Chapter 01: Overview of Marketing (65)
Chapter 02: Developing Marketing Strategies (120)
Chapter 03: Social and Mobile Marketing (124)
Chapter 04: Marketing Ethics (118)
Chapter 05: Analyzing the Marketing Environment (188)
Chapter 06: Consumer Behavior (151)
Chapter 07: Business-to-Business Marketing (71)
Chapter 08: Global Marketing (95)
Chapter 09: Segmentation, Targeting and Positioning (115)
Chapter 10: Marketing Research (86)
Chapter 11: Product Branding and Packaging Decisions (182)
Chapter 12: Developing New Products (143)
Chapter 13: Services: The Intangible Product (121)
Chapter 14: Pricing Concepts for Establishing Value (87)
Chapter 15: Strategic Pricing Concepts (74)
Chapter 16: Supply Chain Management (82)
Chapter 17: Retailing and Multichannel Marketing (173)
Chapter 18: Integrated Marketing Communications (147)
Chapter 19: Advertising, Public Relations and Sales Promotions (158)
Chapter 20: Personal Selling and Sales Management (46)
Uncategorized (8)

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