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Grewal Levy Marketing News

Grewal Levy Marketing News

Newsletters

Please follow the links below for PDF versions of our latest newsletters

  • January 2020
  • July/August 2019
  • May/June 2019
  • March/ April 2019
  • February 2019
  • January 2019
  • November/ December 2018
  • October 2018
  • September 2018
  • February 2018
  • December 2017
  • October/November 2017
  • September 2017
  • August 2017
  • June 2017
  • April 2017
  • March 2017
  • Winter 2016/17
  • November 2016
  • October 2016
  • August 2016
  • Spring 2016
  • March 2016
  • February 2016
  • January 2016
  • November 2015
  • October 2015

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (68)
  • Chapter 02: Developing Marketing Strategies (124)
  • Chapter 03: Social and Mobile Marketing (132)
  • Chapter 04: Marketing Ethics (126)
  • Chapter 05: Analyzing the Marketing Environment (198)
  • Chapter 06: Consumer Behavior (159)
  • Chapter 07: Business-to-Business Marketing (74)
  • Chapter 08: Global Marketing (103)
  • Chapter 09: Segmentation, Targeting and Positioning (128)
  • Chapter 10: Marketing Research (89)
  • Chapter 11: Product Branding and Packaging Decisions (188)
  • Chapter 12: Developing New Products (159)
  • Chapter 13: Services: The Intangible Product (129)
  • Chapter 14: Pricing Concepts for Establishing Value (88)
  • Chapter 15: Strategic Pricing Concepts (77)
  • Chapter 16: Supply Chain Management (91)
  • Chapter 17: Retailing and Multichannel Marketing (184)
  • Chapter 18: Integrated Marketing Communications (152)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (170)
  • Chapter 20: Personal Selling and Sales Management (48)
  • Uncategorized (84)

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