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Archived Articles by Chapter

Chapter 01: Overview of Marketing (72)
Chapter 02: Developing Marketing Strategies (127)
Chapter 03: Social and Mobile Marketing (142)
Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (133)
Chapter 05: Analyzing the Marketing Environment (204)
Chapter 06: Consumer Behavior (164)
Chapter 07: Business-to-Business Marketing (80)
Chapter 08: Global Marketing (107)
Chapter 09: Segmentation, Targeting and Positioning (135)
Chapter 10: Marketing Research (93)
Chapter 11: Product Branding and Packaging Decisions (194)
Chapter 12: Developing New Products (171)
Chapter 13: Services: The Intangible Product (138)
Chapter 14: Pricing Concepts for Establishing Value (89)
Chapter 15: Strategic Pricing Concepts (81)
Chapter 16: Supply Chain Management (97)
Chapter 17: Retailing and Multichannel Marketing (193)
Chapter 18: Integrated Marketing Communications (158)
Chapter 19: Advertising, Public Relations and Sales Promotions (177)
Chapter 20: Personal Selling and Sales Management (53)
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