• Dhruv Grewal
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Grewal Levy Marketing News

Grewal Levy Marketing News

Newsletters

Please follow the links below for PDF versions of our latest newsletters

  • June 2017
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  • October

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Archived Articles by Chapter (3e Chapter Order)

  • Chapter 01: Overview of Marketing (62)
  • Chapter 02: Developing Marketing Strategies (116)
  • Chapter 03: Social and Mobile Marketing (121)
  • Chapter 04: Marketing Ethics (108)
  • Chapter 05: Analyzing the Marketing Environment (180)
  • Chapter 06: Consumer Behavior (147)
  • Chapter 07: Business-to-Business Marketing (68)
  • Chapter 08: Global Marketing (94)
  • Chapter 09: Segmentation, Targeting and Positioning (112)
  • Chapter 10: Marketing Research (85)
  • Chapter 11: Product Branding and Packaging Decisions (176)
  • Chapter 12: Developing New Products (140)
  • Chapter 13: Services: The Intangible Product (117)
  • Chapter 14: Pricing Concepts for Establishing Value (84)
  • Chapter 15: Strategic Pricing Concepts (70)
  • Chapter 16: Supply Chain Management (76)
  • Chapter 17: Retailing and Multichannel Marketing (168)
  • Chapter 18: Integrated Marketing Communications (141)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (154)
  • Chapter 20: Personal Selling and Sales Management (45)
  • Uncategorized (8)

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