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Like a lot of holidays, Singles Day was created as a marketing stunt: On November 11 (or 11/11, such that …
The Pursuit of Common Prosperity in China and its Implications for Alibaba
29 Monday Nov 2021
Posted in Chapter 08: Global Marketing
Tag Archives: China
Luxury Watches in China: Even Traditional Markets Cannot Remain Static When Global Changes Hit
09 Friday Apr 2021
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The luxury watch industry is not a particularly dynamic one. It sells expensive, high quality timepieces to wealthy consumers. Purchases …
A Cultural and Ethical Battle over a Live Action Heroine: Controversy in the Credits for Mulan
08 Thursday Oct 2020
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Excitement about Disney’s live-action remakes of some of its most popular movies has been intense, and the anticipation surrounding Mulan …
New Format for Luxury Shopping: Social Retail By Burberry in China
06 Tuesday Oct 2020
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Visitors to Burberry’s social retail shop see representations of pure luxury: richly appointed interiors, tastefully stocked with traditional and modern …
Without Nostalgia, Can the Jedi Reign? Box Offices in China Suggest Not
24 Monday Feb 2020
Posted in Chapter 08: Global Marketing
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The Star Wars franchise is a massive phenomenon. China is a major market for movies. It seems like a given …
China’s Social Credit System
24 Wednesday Oct 2018
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Alibaba, China, digital tracking, Social Credit System, social media, social network, technology
Moving forward with an idea it first introduced a few years ago, China is looking into the potential for tracking …
Once a Counterfeit Haven, China Hosts a Growing Market for the Real Thing
15 Thursday Jun 2017
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China has something of a reputation as the place to find, sell, and buy counterfeit versions of some of the …
Retailers Have Bright Ideas for Marketing Campaigns During Lunar New Year
05 Monday Jun 2017
Posted in Chapter 08: Global Marketing
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During one of the two annual “golden weeks” observed in China, most workers receive seven consecutive days off to celebrate …
Taco Bell Breaks into the Chinese Market—for the Second Time
04 Tuesday Apr 2017
Posted in Chapter 08: Global Marketing
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The name of the chic, cantina-style Mexican restaurant that recently opened in Shanghai’s Pudong district might surprise you: Taco Bell. …
Shifting Sources of U.S. Immigration: From Mexico to China and India
26 Tuesday May 2015
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Analyses of Census and immigration data between 2000 and 2013 reveal some key trends and shifts that not only suggest …
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