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Tag Archives: Wendys

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A Foot Soldier in the Ongoing Chicken Wars

01 Tuesday Sep 2020

Posted by grewallevymarketingnews in Chapter 12: Developing New Products, Chapter 14: Pricing Concepts for Establishing Value

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Developing New Products, Pricing Concepts, Wendys

This gallery contains 1 photo.

There was a time, in late 2019, when the phrase “chicken wars” was being used widely, and it had nothing …

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When a Differentiation Advantage Becomes a Supply Detriment: Wendy’s Limited Fresh Beef Supplies

23 Tuesday Jun 2020

Posted by grewallevymarketingnews in Chapter 16: Supply Chain Management

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Supply Chain Management, Wendys

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As a key distinction for its offerings, Wendy’s has always highlighted its use of fresh beef in its burgers, comparing …

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Burger Wars in India: Fast Food Chains Are Finding Creative Ways to Enter a No-Beef Market

02 Thursday Jul 2015

Posted by Grewal Levy Marketing in Chapter 08: Global Marketing, Chapter 12: Developing New Products

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Developing New Products, fast food, global marketing, india, Wendys

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  In the Hindu religion, the predominant belief system in India, cows are sacred, and eating beef is strictly forbidden. This …

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The Never-Ending Burger Battles: Burger King v. Wendy’s

12 Sunday Aug 2012

Posted by Grewal Levy Marketing in Chapter 10: Marketing Research, Chapter 19: Advertising, Public Relations and Sales Promotions

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Tags

advertising, burger king, marketing, Wendys

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When Burger King decided it wanted to take back its status as the second-largest fast-food burger chain, it brought out …

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I Do Want Fries with That! Wendy’s New Ad Campaign

28 Sunday Nov 2010

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 03: Social and Mobile Marketing, Chapter 08: Global Marketing, Chapter 11: Product Branding and Packaging Decisions, Chapter 18: Integrated Marketing Communications, Chapter 19: Advertising, Public Relations and Sales Promotions

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ad campaign, Facebook, social media, Wendys

In the fast-food battle zone, the lines have long been drawn: McDonald’s runs the French fry business, and everyone fights …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (76)
  • Chapter 02: Developing Marketing Strategies (135)
  • Chapter 03: Social and Mobile Marketing (157)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (155)
  • Chapter 05: Analyzing the Marketing Environment (220)
  • Chapter 06: Consumer Behavior (178)
  • Chapter 07: Business-to-Business Marketing (84)
  • Chapter 08: Global Marketing (116)
  • Chapter 09: Segmentation, Targeting and Positioning (147)
  • Chapter 10: Marketing Research (98)
  • Chapter 11: Product Branding and Packaging Decisions (203)
  • Chapter 12: Developing New Products (178)
  • Chapter 13: Services: The Intangible Product (144)
  • Chapter 14: Pricing Concepts for Establishing Value (97)
  • Chapter 15: Strategic Pricing Concepts (92)
  • Chapter 16: Supply Chain Management (110)
  • Chapter 17: Retailing and Multichannel Marketing (202)
  • Chapter 18: Integrated Marketing Communications (162)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (189)
  • Chapter 20: Personal Selling and Sales Management (55)
  • Marketing Tidbits (32)
  • Uncategorized (15)

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