Asda Asks for Customers’ Opinions

18 Saturday Jul 2009

Posted by Grewal Levy Marketing in Chapter 06: Consumer Behavior, Chapter 08: Global Marketing, Chapter 10: Marketing Research, Chapter 15: Strategic Pricing Concepts

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asda, focus group

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Lots of retailers claim they listen to their customers. Asda, the brand name that Walmart uses in theUnited Kingdom, is …

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