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Tag Archives: Taco Bell

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“Opulence in Value”: The Taco Bell Campaign to Establish Both Its Appeal and Its Low Price

28 Wednesday Feb 2018

Posted by grewallevymarketingnews in Chapter 14: Pricing Concepts for Establishing Value

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establishing value, Taco Bell

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For Taco Bell, value does not mean cheap; rather, value is essential to its very identity and promise to customers. …

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Your Lyft Driver Will Be There in 6 Minutes, and Then You Can Go Get Some Taco Bell Together

20 Wednesday Sep 2017

Posted by grewallevymarketingnews in Chapter 13: Services: The Intangible Product

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Lyft, services, Taco Bell

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Ride-sharing companies already helped create an entirely new service industry. Now Lyft is seeking to innovate in this market yet …

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Taco Bell Breaks into the Chinese Market—for the Second Time

04 Tuesday Apr 2017

Posted by grewallevymarketingnews in Chapter 08: Global Marketing

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China, global marketing, Taco Bell

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The name of the chic, cantina-style Mexican restaurant that recently opened in Shanghai’s Pudong district might surprise you: Taco Bell. …

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Decorating Taco Bell: A Targeted Approach to Remodeling

07 Thursday Jul 2016

Posted by Grewal Levy Marketing in Chapter 09: Segmentation, Targeting and Positioning, Chapter 11: Product Branding and Packaging Decisions

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branding, Positioning, Taco Bell, targeting

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With a measured pace, Taco Bell is testing out new ways to welcome customers to its quick serve locations. In …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (68)
  • Chapter 02: Developing Marketing Strategies (124)
  • Chapter 03: Social and Mobile Marketing (131)
  • Chapter 04: Marketing Ethics (126)
  • Chapter 05: Analyzing the Marketing Environment (197)
  • Chapter 06: Consumer Behavior (158)
  • Chapter 07: Business-to-Business Marketing (73)
  • Chapter 08: Global Marketing (103)
  • Chapter 09: Segmentation, Targeting and Positioning (127)
  • Chapter 10: Marketing Research (89)
  • Chapter 11: Product Branding and Packaging Decisions (188)
  • Chapter 12: Developing New Products (158)
  • Chapter 13: Services: The Intangible Product (129)
  • Chapter 14: Pricing Concepts for Establishing Value (88)
  • Chapter 15: Strategic Pricing Concepts (77)
  • Chapter 16: Supply Chain Management (90)
  • Chapter 17: Retailing and Multichannel Marketing (184)
  • Chapter 18: Integrated Marketing Communications (152)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (169)
  • Chapter 20: Personal Selling and Sales Management (48)
  • Uncategorized (84)

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