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Tag Archives: india

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The Risks and Rewards of Deregulating India’s Agricultural Markets

05 Monday Apr 2021

Posted by grewallevymarketingnews in Chapter 08: Global Marketing, Chapter 16: Supply Chain Management

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Farming, global, india, supply chain

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Following its independence in 1947, one of the ways that India sought to ensure the welfare of its population was …

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Selling through WhatsApp: How a Digital Tool Is Altering Sales Practices in India

23 Wednesday Jan 2019

Posted by Grewal Levy Marketing in Chapter 08: Global Marketing, Chapter 20: Personal Selling and Sales Management

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Farming, india, social networking, technology, WhatsApp

For people living, working, and farming in rural India, the spread of modern technology has revolutionized their daily practices. In …

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Burger Wars in India: Fast Food Chains Are Finding Creative Ways to Enter a No-Beef Market

02 Thursday Jul 2015

Posted by Grewal Levy Marketing in Chapter 08: Global Marketing, Chapter 12: Developing New Products

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Developing New Products, fast food, global marketing, india, Wendys

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  In the Hindu religion, the predominant belief system in India, cows are sacred, and eating beef is strictly forbidden. This …

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Shifting Sources of U.S. Immigration: From Mexico to China and India

26 Tuesday May 2015

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment

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China, Immigration, india, marketing enivronment, Mexico, United States

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Analyses of Census and immigration data between 2000 and 2013 reveal some key trends and shifts that not only suggest …

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Luxury Cars in India: The Entrance of Audi

13 Thursday Sep 2012

Posted by Grewal Levy Marketing in Chapter 08: Global Marketing, Chapter 09: Segmentation, Targeting and Positioning

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Audi, global marketing, india, luxury

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The vision of Indian streets filled with bicycles, carts, and beat-up trucks is not quite history yet. But India’s growing …

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Global Restrictions

12 Wednesday Oct 2011

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment, Chapter 07: Business-to-Business Marketing, Chapter 08: Global Marketing, Chapter 17: Retailing and Multichannel Marketing

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Tags

carrefour, foreign investment, india, india retail, joint venture, Walmart

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India is a huge retail market that is estimated to generate annual sales of $450 billion; it’s no wonder that …

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Coca-Cola and Pepsi Make Products Just for China

14 Monday Jun 2010

Posted by Grewal Levy Marketing in Chapter 01: Overview of Marketing, Chapter 08: Global Marketing, Chapter 09: Segmentation, Targeting and Positioning, Chapter 12: Developing New Products

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asia, China, coca cola, food, india

With its 1.33 billion people, China causes companies to just start drooling. The country offers such market potential and such …

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Spending the Day at the Salon

26 Friday Feb 2010

Posted by Grewal Levy Marketing in Chapter 08: Global Marketing, Chapter 09: Segmentation, Targeting and Positioning, Chapter 10: Marketing Research, Chapter 13: Services: The Intangible Product, Chapter 14: Pricing Concepts for Establishing Value

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india, luxury, salon

Why do people choose to get a haircut from a fancy, branded salon rather than from Supercuts, or from their …

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The Nano

15 Wednesday Apr 2009

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 08: Global Marketing, Chapter 12: Developing New Products, Chapter 14: Pricing Concepts for Establishing Value

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Tags

india, nano, tata

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New Delhi is filled with horse-drawn carts, bicycles, scooters, taxis, and private cars. As the growing Indian middle class demands …

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Wal-Mart Officially Enters India in Joint Venture

02 Sunday Sep 2007

Posted by Grewal Levy Marketing in Chapter 07: Business-to-Business Marketing, Chapter 08: Global Marketing, Chapter 16: Supply Chain Management

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bharti, india, india retail, Walmart

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In agreeing to create a joint venture dedicated to wholesale cash-and-carry and back-end supply chain management operations in India, Wal-Mart …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (74)
  • Chapter 02: Developing Marketing Strategies (131)
  • Chapter 03: Social and Mobile Marketing (153)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (147)
  • Chapter 05: Analyzing the Marketing Environment (216)
  • Chapter 06: Consumer Behavior (173)
  • Chapter 07: Business-to-Business Marketing (83)
  • Chapter 08: Global Marketing (114)
  • Chapter 09: Segmentation, Targeting and Positioning (146)
  • Chapter 10: Marketing Research (97)
  • Chapter 11: Product Branding and Packaging Decisions (203)
  • Chapter 12: Developing New Products (178)
  • Chapter 13: Services: The Intangible Product (143)
  • Chapter 14: Pricing Concepts for Establishing Value (94)
  • Chapter 15: Strategic Pricing Concepts (91)
  • Chapter 16: Supply Chain Management (107)
  • Chapter 17: Retailing and Multichannel Marketing (202)
  • Chapter 18: Integrated Marketing Communications (161)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (187)
  • Chapter 20: Personal Selling and Sales Management (55)
  • Marketing Tidbits (32)
  • Uncategorized (3)

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