Take a Yoga Class, Watch a Yoga Demonstration, Then Buy New Yoga Pants: How Lululemon Seeks to Become a One-Stop Shop for Yogis

01 Monday Feb 2016

Posted by Grewal Levy Marketing in Chapter 13: Services: The Intangible Product

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There are some new, service-oriented offerings available in the newly open, flagship, Manhattan-area Lululemon store. Approximately one-third of the store …

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Fit as Fashion: The Repositioning of Self Magazine

27 Wednesday Mar 2013

Posted by Grewal Levy Marketing in Chapter 06: Consumer Behavior, Chapter 09: Segmentation, Targeting and Positioning, Chapter 10: Marketing Research

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advertising, consumer behavior, Fitness, Julianne Hough, Marketing Research, repositioning, Safe Harbor, segmentation, Self Magazine, yoga

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At one time, fitness and fashion seemed like separate trends. Some people liked to read about how to tone their …

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Non-Lemon Lululemon

02 Wednesday Nov 2011

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 05: Analyzing the Marketing Environment, Chapter 06: Consumer Behavior, Chapter 17: Retailing and Multichannel Marketing

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apparel, athleta, Gap, lululemon, Nike, sports, yoga

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Retail brands like Nike, Gap, and Nordstrom are looking to duplicate Lululemon’s sales efforts. Lululemon was founded in 1998 by …

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Tag Archives: yoga

Take a Yoga Class, Watch a Yoga Demonstration, Then Buy New Yoga Pants: How Lululemon Seeks to Become a One-Stop Shop for Yogis

Fit as Fashion: The Repositioning of Self Magazine

Non-Lemon Lululemon