• Dhruv Grewal
  • Michael Levy
  • Podcast
  • Videos
  • Digital
  • Newsletters

Grewal Levy Marketing News

Grewal Levy Marketing News

Tag Archives: yoga

Gallery

Take a Yoga Class, Watch a Yoga Demonstration, Then Buy New Yoga Pants: How Lululemon Seeks to Become a One-Stop Shop for Yogis

01 Monday Feb 2016

Posted by Grewal Levy Marketing in Chapter 13: Services: The Intangible Product

≈ Leave a comment

Tags

lululemon, services, yoga

This gallery contains 1 photo.

There are some new, service-oriented offerings available in the newly open, flagship, Manhattan-area Lululemon store. Approximately one-third of the store …

Continue reading →

Gallery

Fit as Fashion: The Repositioning of Self Magazine

27 Wednesday Mar 2013

Posted by Grewal Levy Marketing in Chapter 06: Consumer Behavior, Chapter 09: Segmentation, Targeting and Positioning, Chapter 10: Marketing Research

≈ Leave a comment

Tags

advertising, consumer behavior, Fitness, Julianne Hough, Marketing Research, repositioning, Safe Harbor, segmentation, Self Magazine, yoga

This gallery contains 2 photos.

At one time, fitness and fashion seemed like separate trends. Some people liked to read about how to tone their …

Continue reading →

Gallery

Non-Lemon Lululemon

02 Wednesday Nov 2011

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 05: Analyzing the Marketing Environment, Chapter 06: Consumer Behavior, Chapter 17: Retailing and Multichannel Marketing

≈ 1 Comment

Tags

apparel, athleta, Gap, lululemon, Nike, sports, yoga

This gallery contains 1 photo.

Retail brands like Nike, Gap, and Nordstrom are looking to duplicate Lululemon’s sales efforts.  Lululemon was founded in 1998 by …

Continue reading →

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Blog Stats

  • 237,774 views

Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (72)
  • Chapter 02: Developing Marketing Strategies (127)
  • Chapter 03: Social and Mobile Marketing (141)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (132)
  • Chapter 05: Analyzing the Marketing Environment (204)
  • Chapter 06: Consumer Behavior (163)
  • Chapter 07: Business-to-Business Marketing (77)
  • Chapter 08: Global Marketing (107)
  • Chapter 09: Segmentation, Targeting and Positioning (135)
  • Chapter 10: Marketing Research (93)
  • Chapter 11: Product Branding and Packaging Decisions (193)
  • Chapter 12: Developing New Products (166)
  • Chapter 13: Services: The Intangible Product (136)
  • Chapter 14: Pricing Concepts for Establishing Value (89)
  • Chapter 15: Strategic Pricing Concepts (80)
  • Chapter 16: Supply Chain Management (97)
  • Chapter 17: Retailing and Multichannel Marketing (192)
  • Chapter 18: Integrated Marketing Communications (158)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (176)
  • Chapter 20: Personal Selling and Sales Management (53)
  • Uncategorized (2)

Tags

advertising Amazon apple B2B Marketing branding China coca cola consumer behavior customer service data Developing New Products Disney ethics Facebook fashion food global global marketing Google + green health india Integrated Marketing Communication integrated marketing communications luxury Macy's marketing marketing enivronment Marketing Enviornment Marketing Environment Marketing Ethics Marketing Research marketing strategies Marketing Strategy mcdonalds mobile mobile commerce Mobile Marketing netflix New Product Development Nike Omnichannel Marketing Overview of Marketing p&g Packaging pepsi Positioning pricing Private label Product Branding Public Relations rebranding recession repositioning retailers Retailing sales management segmentation services Social and Mobile Marketing social media Starbucks Strategic Pricing strategy supply chain Supply Chain Management sustainability Target targeting technology TV twitter Walmart Whole Foods Youtube

Create a free website or blog at WordPress.com.

Cancel
Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
To find out more, including how to control cookies, see here: Cookie Policy