02 Thursday Feb 2017
Posted in Chapter 08: Global Marketing
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Can anyone take on Netflix … and win? The South African media giant Naspers Ltd. is trying to do just …
20 Sunday Jul 2014
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Who knew that the cultured world of literary publishing could start to look so much like a soap opera, filled …
05 Saturday Jul 2014
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Amazon, Canal Plus, France, Germany, Hollywood, House of Cards, netflix
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In its home country, Netflix has approximately 34 million U.S. subscribers. That’s a lot of streaming viewers, but it isn’t …
23 Thursday Jan 2014
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Another massive retail chain that once dominated strip malls and suburban landscapes has gone the way of Circuit City. This …
18 Wednesday Sep 2013
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Cellcontrol, driving apps, exercise apps, marketing, netflix, Ranger! Park Finder, Smartphone Apps, tablet reading, technology, website blockers
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When technology becomes too much, where do modern consumers turn? To more technology, of course. In the face of growing …
30 Saturday Mar 2013
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Arrested Development, Disney, DreamWorks, House of Cards, LucasFilm, marketing, Marketing Environment, netflix, New Product Development, segmentation, targeting, Turbo: F.A.S.T.
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Netflix has had a rough decade so far. Beset by increasing competition from Amazon, Apple, and cable on-demand services—and hindered …
09 Friday Mar 2012
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Netflix has 21 million subscribers to its Internet streaming service for $7.99 per month. Time Warner’s HBO has 28 million. …
03 Saturday Mar 2012
Posted in Chapter 05: Analyzing the Marketing Environment, Chapter 09: Segmentation, Targeting and Positioning, Chapter 10: Marketing Research, Chapter 11: Product Branding and Packaging Decisions, Chapter 18: Integrated Marketing Communications, Chapter 19: Advertising, Public Relations and Sales Promotions, Chapter 20: Personal Selling and Sales Management
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YouTube may be known mostly as the place to watch entertaining, funny, or just plain odd amateur contributions, but those …
07 Monday Nov 2011
Posted in Chapter 07: Business-to-Business Marketing, Chapter 13: Services: The Intangible Product, Chapter 15: Strategic Pricing Concepts, Chapter 18: Integrated Marketing Communications, Chapter 19: Advertising, Public Relations and Sales Promotions, Chapter 20: Personal Selling and Sales Management
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advertising online, content, hulu, netflix, video online, Youtube
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Although some of its most popular content remains amateur videos of extreme sport accidents, cats, or child singers, YouTube’s latest …
30 Friday Sep 2011
Tags
advertiser sponsored, advertising, Facebook, gossip girl, hulu, Internet TV, kmart, netflix, sears, TV, Youtube
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For the first time, rather than just streaming context, Netflix is creating content for its own show, First Day, which …
