Tags
In its ongoing attempts to expand its content, the online streaming service Netflix has become a property owner. It has …
Moving into Production: Netflix Establishes a Physical Location to Produce New Content
21 Friday Dec 2018
Tag Archives: netflix
Just a Little Bit Creepy, or Way Too Far? How Spotify and Netflix Are Using Their Highly Specific Data Analysis Results
06 Tuesday Feb 2018
This gallery contains 1 photo.
Consumers might say they know that streaming services, such as Netflix and Spotify, gather lots of data about their preferences …
Eleven Loves Eggos; Why Wouldn’t Fans of Stranger Things Love Them Too?
20 Wednesday Dec 2017
This gallery contains 1 photo.
The hit Netflix series Stranger Things is set in the 1980s and also has drawn many comparisons to movies released …
Is a Dash of Local Flavor Enough to Beat Netflix in African Market?
02 Thursday Feb 2017
Posted in Chapter 08: Global Marketing
This gallery contains 1 photo.
Can anyone take on Netflix … and win? The South African media giant Naspers Ltd. is trying to do just …
As the Pages Turn: The Dramatic Developments in Publishing and Book Sales
20 Sunday Jul 2014
This gallery contains 1 photo.
Who knew that the cultured world of literary publishing could start to look so much like a soap opera, filled …
As If Amazon Were Not Enough Competition: The Challenges and Challengers to Netflix’s Global Expansion
05 Saturday Jul 2014
Tags
Amazon, Canal Plus, France, Germany, Hollywood, House of Cards, netflix
This gallery contains 1 photo.
In its home country, Netflix has approximately 34 million U.S. subscribers. That’s a lot of streaming viewers, but it isn’t …
Another Signal of the End of an Era: Farewell to Blockbuster
23 Thursday Jan 2014
Tags
This gallery contains 1 photo.
Another massive retail chain that once dominated strip malls and suburban landscapes has gone the way of Circuit City. This …
Finding a Virtual Cabin on Your Own Walden Pond? Six Apps to Help Consumers Step Back from Technology
18 Wednesday Sep 2013
Tags
Cellcontrol, driving apps, exercise apps, marketing, netflix, Ranger! Park Finder, Smartphone Apps, tablet reading, technology, website blockers
This gallery contains 1 photo.
When technology becomes too much, where do modern consumers turn? To more technology, of course. In the face of growing …
Netflix Seeks to Ensure Customer Loyalty Among the Very Youngest Consumers
30 Saturday Mar 2013
Tags
Arrested Development, Disney, DreamWorks, House of Cards, LucasFilm, marketing, Marketing Environment, netflix, New Product Development, segmentation, targeting, Turbo: F.A.S.T.
This gallery contains 3 photos.
Netflix has had a rough decade so far. Beset by increasing competition from Amazon, Apple, and cable on-demand services—and hindered …
The Glitter of Internet Streaming
09 Friday Mar 2012
This gallery contains 1 photo.
Netflix has 21 million subscribers to its Internet streaming service for $7.99 per month. Time Warner’s HBO has 28 million. …
