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The end of the COVID-19 pandemic (or at least its transformation into something that we just sort of live with) …
Can Ads Save Netflix?
05 Tuesday Jul 2022
Tag Archives: netflix
Should Streaming Services Hype Competitors’ Offerings? Disney’s Netflix Ad Ban
02 Thursday Jan 2020
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When people only watched network television broadcasts, it was a widely accepted norm that one network simply would not accept …
If Viewers Just Keep Queuing Up Reruns, Do Streaming Services Even Need to Produce Content?
17 Wednesday Jul 2019
Posted in Chapter 06: Consumer Behavior
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The massive trend of cord cutting, such that many consumers no longer subscribe to cable television services and instead get …
Moving into Production: Netflix Establishes a Physical Location to Produce New Content
21 Friday Dec 2018
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In its ongoing attempts to expand its content, the online streaming service Netflix has become a property owner. It has …
Just a Little Bit Creepy, or Way Too Far? How Spotify and Netflix Are Using Their Highly Specific Data Analysis Results
06 Tuesday Feb 2018
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Consumers might say they know that streaming services, such as Netflix and Spotify, gather lots of data about their preferences …
Eleven Loves Eggos; Why Wouldn’t Fans of Stranger Things Love Them Too?
20 Wednesday Dec 2017
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The hit Netflix series Stranger Things is set in the 1980s and also has drawn many comparisons to movies released …
Is a Dash of Local Flavor Enough to Beat Netflix in African Market?
02 Thursday Feb 2017
Posted in Chapter 08: Global Marketing
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Can anyone take on Netflix … and win? The South African media giant Naspers Ltd. is trying to do just …
As the Pages Turn: The Dramatic Developments in Publishing and Book Sales
20 Sunday Jul 2014
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Who knew that the cultured world of literary publishing could start to look so much like a soap opera, filled …
As If Amazon Were Not Enough Competition: The Challenges and Challengers to Netflix’s Global Expansion
05 Saturday Jul 2014
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Amazon, Canal Plus, France, Germany, Hollywood, House of Cards, netflix
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In its home country, Netflix has approximately 34 million U.S. subscribers. That’s a lot of streaming viewers, but it isn’t …
Another Signal of the End of an Era: Farewell to Blockbuster
23 Thursday Jan 2014
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Another massive retail chain that once dominated strip malls and suburban landscapes has gone the way of Circuit City. This …
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