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Tag Archives: netflix

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Go On, Keep Sharing Your Netflix Password, but Now You’ll Have to Pay

02 Thursday Feb 2023

Posted by grewallevymarketingnews in Chapter 06: Consumer Behavior, Chapter 15: Strategic Pricing Concepts

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netflix, Password sharing, pricing

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Netflix knows you’ve been sharing your passwords, allowing your mom, your cousin, your ex-boyfriend, a few people in your dorm, …

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Can Ads Save Netflix?

05 Tuesday Jul 2022

Posted by grewallevymarketingnews in Chapter 15: Strategic Pricing Concepts, Chapter 19: Advertising, Public Relations and Sales Promotions

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advertising, netflix, Strategic Pricing

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The end of the COVID-19 pandemic (or at least its transformation into something that we just sort of live with) …

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Should Streaming Services Hype Competitors’ Offerings? Disney’s Netflix Ad Ban

02 Thursday Jan 2020

Posted by grewallevymarketingnews in Chapter 07: Business-to-Business Marketing

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B2B Marketing, Disney, netflix

When people only watched network television broadcasts, it was a widely accepted norm that one network simply would not accept …

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If Viewers Just Keep Queuing Up Reruns, Do Streaming Services Even Need to Produce Content?

17 Wednesday Jul 2019

Posted by Grewal Levy Marketing in Chapter 06: Consumer Behavior

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hulu, netflix, original content

The massive trend of cord cutting, such that many consumers no longer subscribe to cable television services and instead get …

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Moving into Production: Netflix Establishes a Physical Location to Produce New Content

21 Friday Dec 2018

Posted by Grewal Levy Marketing in Chapter 12: Developing New Products, Chapter 16: Supply Chain Management

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entertainment, netflix, studio

In its ongoing attempts to expand its content, the online streaming service Netflix has become a property owner. It has …

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Just a Little Bit Creepy, or Way Too Far? How Spotify and Netflix Are Using Their Highly Specific Data Analysis Results

06 Tuesday Feb 2018

Posted by grewallevymarketingnews in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 09: Segmentation, Targeting and Positioning, Chapter 19: Advertising, Public Relations and Sales Promotions

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advertising, data, Marketing Ethics, Marketing Research, netflix, Spotify

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Consumers might say they know that streaming services, such as Netflix and Spotify, gather lots of data about their preferences …

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Eleven Loves Eggos; Why Wouldn’t Fans of Stranger Things Love Them Too?

20 Wednesday Dec 2017

Posted by grewallevymarketingnews in Chapter 18: Integrated Marketing Communications

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Eggo's, Integrated Marketing Communication, netflix, Stranger Things

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The hit Netflix series Stranger Things is set in the 1980s and also has drawn many comparisons to movies released …

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Is a Dash of Local Flavor Enough to Beat Netflix in African Market?

02 Thursday Feb 2017

Posted by grewallevymarketingnews in Chapter 08: Global Marketing

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global marketing, netflix, South Africa

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Can anyone take on Netflix … and win? The South African media giant Naspers Ltd. is trying to do just …

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As the Pages Turn: The Dramatic Developments in Publishing and Book Sales

20 Sunday Jul 2014

Posted by Grewal Levy Marketing in Chapter 11: Product Branding and Packaging Decisions, Chapter 16: Supply Chain Management

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Amazon, ebooks, Gamefly, kindle, netflix, Oyster, Scribd, Simon and Schuster

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Who knew that the cultured world of literary publishing could start to look so much like a soap opera, filled …

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As If Amazon Were Not Enough Competition: The Challenges and Challengers to Netflix’s Global Expansion

05 Saturday Jul 2014

Posted by Grewal Levy Marketing in Chapter 08: Global Marketing, Chapter 12: Developing New Products

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Amazon, Canal Plus, France, Germany, Hollywood, House of Cards, netflix

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In its home country, Netflix has approximately 34 million U.S. subscribers. That’s a lot of streaming viewers, but it isn’t …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (76)
  • Chapter 02: Developing Marketing Strategies (135)
  • Chapter 03: Social and Mobile Marketing (157)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (155)
  • Chapter 05: Analyzing the Marketing Environment (220)
  • Chapter 06: Consumer Behavior (178)
  • Chapter 07: Business-to-Business Marketing (84)
  • Chapter 08: Global Marketing (116)
  • Chapter 09: Segmentation, Targeting and Positioning (147)
  • Chapter 10: Marketing Research (98)
  • Chapter 11: Product Branding and Packaging Decisions (203)
  • Chapter 12: Developing New Products (178)
  • Chapter 13: Services: The Intangible Product (144)
  • Chapter 14: Pricing Concepts for Establishing Value (97)
  • Chapter 15: Strategic Pricing Concepts (92)
  • Chapter 16: Supply Chain Management (110)
  • Chapter 17: Retailing and Multichannel Marketing (202)
  • Chapter 18: Integrated Marketing Communications (162)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (189)
  • Chapter 20: Personal Selling and Sales Management (55)
  • Marketing Tidbits (32)
  • Uncategorized (15)

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