17 Wednesday Jul 2019
Posted in Chapter 06: Consumer Behavior, Uncategorized
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The massive trend of cord cutting, such that many consumers no longer subscribe to cable television services and instead get …
21 Friday Dec 2018
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In its ongoing attempts to expand its content, the online streaming service Netflix has become a property owner. It has …
06 Tuesday Feb 2018
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Consumers might say they know that streaming services, such as Netflix and Spotify, gather lots of data about their preferences …
20 Wednesday Dec 2017
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The hit Netflix series Stranger Things is set in the 1980s and also has drawn many comparisons to movies released …
02 Thursday Feb 2017
Posted in Chapter 08: Global Marketing
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Can anyone take on Netflix … and win? The South African media giant Naspers Ltd. is trying to do just …
20 Sunday Jul 2014
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Who knew that the cultured world of literary publishing could start to look so much like a soap opera, filled …
05 Saturday Jul 2014
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Amazon, Canal Plus, France, Germany, Hollywood, House of Cards, netflix
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In its home country, Netflix has approximately 34 million U.S. subscribers. That’s a lot of streaming viewers, but it isn’t …
23 Thursday Jan 2014
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Another massive retail chain that once dominated strip malls and suburban landscapes has gone the way of Circuit City. This …
18 Wednesday Sep 2013
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Cellcontrol, driving apps, exercise apps, marketing, netflix, Ranger! Park Finder, Smartphone Apps, tablet reading, technology, website blockers
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When technology becomes too much, where do modern consumers turn? To more technology, of course. In the face of growing …
30 Saturday Mar 2013
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Arrested Development, Disney, DreamWorks, House of Cards, LucasFilm, marketing, Marketing Environment, netflix, New Product Development, segmentation, targeting, Turbo: F.A.S.T.
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Netflix has had a rough decade so far. Beset by increasing competition from Amazon, Apple, and cable on-demand services—and hindered …
