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Tag Archives: shipping

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Controlling Theft with Dummy Packages: Amazon’s Effort to Catch Unethical Delivery Drivers

26 Friday Oct 2018

Posted by Grewal Levy Marketing in Chapter 16: Supply Chain Management, Uncategorized

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Amazon, Amazon Prime, delivery, shipping

If you ship more than 5 billion packages annually, you’re going to lose a few of them. But Amazon is …

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Priming Amazon Customers

24 Wednesday Nov 2010

Posted by Grewal Levy Marketing in Chapter 10: Marketing Research, Chapter 11: Product Branding and Packaging Decisions, Chapter 12: Developing New Products, Chapter 13: Services: The Intangible Product, Chapter 17: Retailing and Multichannel Marketing

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Amazon, Amazon Prime, shipping, ShopRunner

When Amazon Prime began in December 2004, the goal was to build customer loyalty to Amazon.com. For $79 per year, …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (66)
  • Chapter 02: Developing Marketing Strategies (123)
  • Chapter 03: Social and Mobile Marketing (129)
  • Chapter 04: Marketing Ethics (124)
  • Chapter 05: Analyzing the Marketing Environment (192)
  • Chapter 06: Consumer Behavior (155)
  • Chapter 07: Business-to-Business Marketing (71)
  • Chapter 08: Global Marketing (100)
  • Chapter 09: Segmentation, Targeting and Positioning (122)
  • Chapter 10: Marketing Research (88)
  • Chapter 11: Product Branding and Packaging Decisions (186)
  • Chapter 12: Developing New Products (155)
  • Chapter 13: Services: The Intangible Product (126)
  • Chapter 14: Pricing Concepts for Establishing Value (88)
  • Chapter 15: Strategic Pricing Concepts (76)
  • Chapter 16: Supply Chain Management (87)
  • Chapter 17: Retailing and Multichannel Marketing (180)
  • Chapter 18: Integrated Marketing Communications (149)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (164)
  • Chapter 20: Personal Selling and Sales Management (48)
  • Uncategorized (47)

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