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Tag Archives: shipping

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Controlling Theft with Dummy Packages: Amazon’s Effort to Catch Unethical Delivery Drivers

26 Friday Oct 2018

Posted by Grewal Levy Marketing in Chapter 16: Supply Chain Management, Uncategorized

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Amazon, Amazon Prime, delivery, shipping

If you ship more than 5 billion packages annually, you’re going to lose a few of them. But Amazon is …

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Priming Amazon Customers

24 Wednesday Nov 2010

Posted by Grewal Levy Marketing in Chapter 10: Marketing Research, Chapter 11: Product Branding and Packaging Decisions, Chapter 12: Developing New Products, Chapter 13: Services: The Intangible Product, Chapter 17: Retailing and Multichannel Marketing

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Amazon, Amazon Prime, shipping, ShopRunner

When Amazon Prime began in December 2004, the goal was to build customer loyalty to Amazon.com. For $79 per year, …

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Archived Articles by Chapter (3e Chapter Order)

  • Chapter 01: Overview of Marketing (66)
  • Chapter 02: Developing Marketing Strategies (122)
  • Chapter 03: Social and Mobile Marketing (129)
  • Chapter 04: Marketing Ethics (123)
  • Chapter 05: Analyzing the Marketing Environment (192)
  • Chapter 06: Consumer Behavior (152)
  • Chapter 07: Business-to-Business Marketing (71)
  • Chapter 08: Global Marketing (98)
  • Chapter 09: Segmentation, Targeting and Positioning (120)
  • Chapter 10: Marketing Research (86)
  • Chapter 11: Product Branding and Packaging Decisions (185)
  • Chapter 12: Developing New Products (152)
  • Chapter 13: Services: The Intangible Product (124)
  • Chapter 14: Pricing Concepts for Establishing Value (87)
  • Chapter 15: Strategic Pricing Concepts (75)
  • Chapter 16: Supply Chain Management (87)
  • Chapter 17: Retailing and Multichannel Marketing (178)
  • Chapter 18: Integrated Marketing Communications (148)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (161)
  • Chapter 20: Personal Selling and Sales Management (47)
  • Uncategorized (32)

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