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Tag Archives: korea

Gallery

Bright Lights, Big Sandwich: The Starring Role of Subway in South Korea’s Television Lineup

06 Thursday May 2021

Posted by grewallevymarketingnews in Chapter 08: Global Marketing, Chapter 19: Advertising, Public Relations and Sales Promotions

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Tags

advertising, global marketing, korea, Subway

In South Korea, television broadcast rules do not allow for commercial breaks, so companies trying to get viewers’ attention have …

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Gallery

The Dynamic Retail Environment in Korea

14 Monday Nov 2011

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment, Chapter 08: Global Marketing, Chapter 09: Segmentation, Targeting and Positioning, Chapter 13: Services: The Intangible Product, Chapter 17: Retailing and Multichannel Marketing

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Tags

app, korea, mobile commerce, pop up store, virtual retailing, virtual store

This gallery contains 1 photo.

Want a little retail excitement? It seems that the place to look is South Korea, where the discount retailer E-Mart …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (72)
  • Chapter 02: Developing Marketing Strategies (131)
  • Chapter 03: Social and Mobile Marketing (152)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (142)
  • Chapter 05: Analyzing the Marketing Environment (211)
  • Chapter 06: Consumer Behavior (171)
  • Chapter 07: Business-to-Business Marketing (81)
  • Chapter 08: Global Marketing (113)
  • Chapter 09: Segmentation, Targeting and Positioning (141)
  • Chapter 10: Marketing Research (96)
  • Chapter 11: Product Branding and Packaging Decisions (200)
  • Chapter 12: Developing New Products (177)
  • Chapter 13: Services: The Intangible Product (139)
  • Chapter 14: Pricing Concepts for Establishing Value (92)
  • Chapter 15: Strategic Pricing Concepts (85)
  • Chapter 16: Supply Chain Management (105)
  • Chapter 17: Retailing and Multichannel Marketing (194)
  • Chapter 18: Integrated Marketing Communications (160)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (185)
  • Chapter 20: Personal Selling and Sales Management (54)
  • Marketing Tidbits (22)
  • Uncategorized (3)

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