10 Friday Jan 2020
Posted in Chapter 06: Consumer Behavior
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People are not visiting McDonald’s and other fast food chains in the same numbers as they used to do—that’s a …
22 Monday Oct 2018
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As an international chain, McDonald’s understands that it needs to make some concessions and alterations to its menus to appeal …
26 Wednesday Sep 2018
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McDonald’s sees an opportunity to help cut labor costs and increase customer satisfaction all at the same time: A new …
20 Tuesday Sep 2016
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Menu changes often seem to come with great fanfare, as companies seek to gain publicity for their latest and greatest …
04 Friday Mar 2016
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For the first time in several years, McDonald’s is tinkering with the packaging in which it serves its burgers, fries, …
18 Wednesday Nov 2015
Posted in Chapter 16: Supply Chain Management
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The arrival of all-day breakfast at McDonald’s seemed a little like a no-brainer. For literally decades, consumers had complained about …
20 Tuesday Oct 2015
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The fast food market is huge, but it is also incredibly competitive. New entrants are rapidly expanding the group of …
17 Tuesday Feb 2015
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Lots of companies say that they listen to their customers. To prove its claim, McDonald’s initiated an integrated marketing campaign …
04 Tuesday Nov 2014
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Observers with the time and inclination to comb through trademark or patent filings can uncover some interesting indications of where …
21 Tuesday Oct 2014
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According to the most recent reports, the slump McDonald’s is experiencing currently is not only the worst in a decade, …
