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Menu changes often seem to come with great fanfare, as companies seek to gain publicity for their latest and greatest …
The Regular, Ongoing Shifts to McDonald’s Menus
20 Tuesday Sep 2016
Tag Archives: mcdonalds
A Revised Palette for the Golden Arches: Packaging Updates by McDonald’s
04 Friday Mar 2016
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For the first time in several years, McDonald’s is tinkering with the packaging in which it serves its burgers, fries, …
Consumers Love Breakfast. McDonald’s Corporate Loves New Revenue. So What’s the Franchisees’ Problem?
18 Wednesday Nov 2015
Posted in Chapter 16: Supply Chain Management
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The arrival of all-day breakfast at McDonald’s seemed a little like a no-brainer. For literally decades, consumers had complained about …
There Is No Single Best Source for a Good Idea: The Varying Inputs to Fast Food Menus
20 Tuesday Oct 2015
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The fast food market is huge, but it is also incredibly competitive. New entrants are rapidly expanding the group of …
A Renewed Focus on Service by McDonald’s: From Billions Served to Billions Heard
17 Tuesday Feb 2015
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Lots of companies say that they listen to their customers. To prove its claim, McDonald’s initiated an integrated marketing campaign …
Potential Restaurant Innovations, as Revealed by Trademark Applications
04 Tuesday Nov 2014
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Observers with the time and inclination to comb through trademark or patent filings can uncover some interesting indications of where …
The Strengths, Weaknesses, Opportunities, and Threats Facing McDonald’s Today
21 Tuesday Oct 2014
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According to the most recent reports, the slump McDonald’s is experiencing currently is not only the worst in a decade, …
Exporting Service with a Smile: Customer Service Spreads to Russia
21 Tuesday Jan 2014
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With its long history of people struggling for subsistence, its geography marked by a vast Siberian landscape, and a culture …
I’m Not Winging, Or Loving, It: A Rare Misstep and an Inventory Nightmare for McDonald’s
17 Friday Jan 2014
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Back in the fall on this site, we described an innovation by McDonald’s and its wide-ranging effects on the entire …
Feeling Chicken About the Wings? Accounting for the McDonald’s Effect on Pricing
09 Wednesday Oct 2013
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Every year, right around September, consumers confront a pricing shift for an unexpected commodity: chicken wings. In the fall, as …
