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Tag Archives: mcdonalds

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Hip Hop Fast Food: A Novel Collaboration Between Travis Scott and McDonald’s

12 Monday Oct 2020

Posted by grewallevymarketingnews in Chapter 11: Product Branding and Packaging Decisions

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Co-Branding, mcdonalds, Product Branding, Travis Scott

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Posters in McDonald’s windows, featuring phrases like “It’s Lit!” and “Straight Up!” along with suggestions that consumers approach the counter …

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An Increasingly Relevant Question for Fast Food: Are We a Restaurant Supported by Tech or a Tech Company that Sells Food?

10 Friday Jan 2020

Posted by grewallevymarketingnews in Chapter 06: Consumer Behavior

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consumer behavior, mcdonalds, Predictive analytics, technology

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People are not visiting McDonald’s and other fast food chains in the same numbers as they used to do—that’s a …

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Like Pumpkin and Chocolate Sauce for Your Fries? McDonald’s Might Be Able to Help with That

22 Monday Oct 2018

Posted by Grewal Levy Marketing in Chapter 08: Global Marketing, Chapter 12: Developing New Products

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Tags

fast food, international, localization, mcdonalds, Menu, new product

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As an international chain, McDonald’s understands that it needs to make some concessions and alterations to its menus to appeal …

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Let Me Have a Mobile Order with a Side of Fries: McDonald’s Offers Freebies to Change Customer Habits

26 Wednesday Sep 2018

Posted by grewallevymarketingnews in Chapter 03: Social and Mobile Marketing

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mcdonalds, Social and Mobile Marketing

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McDonald’s sees an opportunity to help cut labor costs and increase customer satisfaction all at the same time: A new …

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The Regular, Ongoing Shifts to McDonald’s Menus

20 Tuesday Sep 2016

Posted by grewallevymarketingnews in Chapter 01: Overview of Marketing, Chapter 12: Developing New Products

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Developing New Products, mcdonalds, Overview of Marketing

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Menu changes often seem to come with great fanfare, as companies seek to gain publicity for their latest and greatest …

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A Revised Palette for the Golden Arches: Packaging Updates by McDonald’s

04 Friday Mar 2016

Posted by Grewal Levy Marketing in Chapter 11: Product Branding and Packaging Decisions

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mcdonalds, Package Decisions

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For the first time in several years, McDonald’s is tinkering with the packaging in which it serves its burgers, fries, …

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Consumers Love Breakfast. McDonald’s Corporate Loves New Revenue. So What’s the Franchisees’ Problem?

18 Wednesday Nov 2015

Posted by Grewal Levy Marketing in Chapter 16: Supply Chain Management

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breakfast, Channel Management, mcdonalds

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The arrival of all-day breakfast at McDonald’s seemed a little like a no-brainer. For literally decades, consumers had complained about …

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There Is No Single Best Source for a Good Idea: The Varying Inputs to Fast Food Menus

20 Tuesday Oct 2015

Posted by Grewal Levy Marketing in Chapter 10: Marketing Research, Chapter 12: Developing New Products

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Tags

Developing New Products, fast food, Marketing Research, mcdonalds

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The fast food market is huge, but it is also incredibly competitive. New entrants are rapidly expanding the group of …

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A Renewed Focus on Service by McDonald’s: From Billions Served to Billions Heard

17 Tuesday Feb 2015

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 18: Integrated Marketing Communications

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Tags

Integrated Marketing Communication, Marketing Strategy, mcdonalds

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Lots of companies say that they listen to their customers. To prove its claim, McDonald’s initiated an integrated marketing campaign …

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Potential Restaurant Innovations, as Revealed by Trademark Applications

04 Tuesday Nov 2014

Posted by Grewal Levy Marketing in Chapter 11: Product Branding and Packaging Decisions, Chapter 12: Developing New Products

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applebees, Developing New Products, mcdonalds, Product Branding

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Observers with the time and inclination to comb through trademark or patent filings can uncover some interesting indications of where …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (72)
  • Chapter 02: Developing Marketing Strategies (127)
  • Chapter 03: Social and Mobile Marketing (142)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (133)
  • Chapter 05: Analyzing the Marketing Environment (204)
  • Chapter 06: Consumer Behavior (164)
  • Chapter 07: Business-to-Business Marketing (80)
  • Chapter 08: Global Marketing (107)
  • Chapter 09: Segmentation, Targeting and Positioning (135)
  • Chapter 10: Marketing Research (93)
  • Chapter 11: Product Branding and Packaging Decisions (194)
  • Chapter 12: Developing New Products (171)
  • Chapter 13: Services: The Intangible Product (138)
  • Chapter 14: Pricing Concepts for Establishing Value (89)
  • Chapter 15: Strategic Pricing Concepts (81)
  • Chapter 16: Supply Chain Management (97)
  • Chapter 17: Retailing and Multichannel Marketing (193)
  • Chapter 18: Integrated Marketing Communications (158)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (177)
  • Chapter 20: Personal Selling and Sales Management (53)
  • Uncategorized (2)

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