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Tag Archives: mcdonalds

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Customers Are Lovin’ McDonald’s’ New Adult Happy Meals

30 Friday Dec 2022

Posted by grewallevymarketingnews in Chapter 09: Segmentation, Targeting and Positioning

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Cactus Plant Flea Market, Happy Meals, mcdonalds

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When McDonald’s announced the launch of its brand new, limited edition, adult-themed Happy Meals, customers quickly expressed how much they …

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What Happens to the Global Fast Food Culture When McDonald’s Leaves a Country?

22 Tuesday Mar 2022

Posted by grewallevymarketingnews in Chapter 05: Analyzing the Marketing Environment, Chapter 08: Global Marketing

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global marketing, Marketing Environment, mcdonalds

For companies going global, the BRIC countries have long been focal targets—growing, increasingly open and welcoming regions in which they …

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Marketing Tidbit: McDonald’s New Loyalty Program

28 Tuesday Sep 2021

Posted by grewallevymarketingnews in Chapter 18: Integrated Marketing Communications, Marketing Tidbits

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Integrated Marketing Communication, Loyalty Programs, Marketing Tidbit, mcdonalds

Come for cheap food, stay for free food? McDonald’s is hoping consumers will do just that, induced by the new loyalty program it rolled out in July. The MyMcDonald’s Rewards program, available through the company’s app, marks McDonald’s first venture into reward programs in the United States. (It previously has established similar programs in France and a few other countries.) Customers received 1,500 points at the moment they sign up, then earn 100 points for each $1 spent. The points can be traded for treats like hash browns (1,500 points), a large iced coffee (3,000 points), or a Happy Meal (6,000 points). The benefits for McDonald’s have been well established by research into loyalty programs, which shows that they tend to lead to a more engaged customer base and provide unparalleled access to valuable digital data. But what about the customers? Why would someone spend $600 at McDonald’s, in return for the prospect of receiving a $2.79 Happy Meal for free? It may seem unlikely, but the proof of concept is in the pudding—and the burritos and the coffee. That is, similar programs have worked well for other companies, including Chipotle and Starbucks. At Starbucks for example, the loyalty program grew by 18 percent from March 2020 to 2021, enabling the company to not just survive but even thrive during the pandemic.

Source: Dave Sebastian, “McDonald’s Loyalty Program Goes National,” The Wall Street Journal, June 22, 2021; Alexis Morillo, “McDonald’s New Loyalty Program Is Launching Today—Here’s How It Works,” Delish, July 8, 2021; Larry Dignan, “Starbucks Leverages Loyalty Program, Digital To Navigate Customers’ New Normal,” ZDNet, April 28, 2021

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Discrimination Isn’t Delicious: McDonald’s Sued for Failing to Advertise on Black-Owned TV Networks

10 Friday Sep 2021

Posted by grewallevymarketingnews in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 19: Advertising, Public Relations and Sales Promotions

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advertising, Conscious Marketing, mcdonalds

This story might take need more than sales through the dollar menu. McDonald’s is being sued for $10 billion, over …

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Hip Hop Fast Food: A Novel Collaboration Between Travis Scott and McDonald’s

12 Monday Oct 2020

Posted by grewallevymarketingnews in Chapter 11: Product Branding and Packaging Decisions

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Co-Branding, mcdonalds, Product Branding, Travis Scott

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Posters in McDonald’s windows, featuring phrases like “It’s Lit!” and “Straight Up!” along with suggestions that consumers approach the counter …

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An Increasingly Relevant Question for Fast Food: Are We a Restaurant Supported by Tech or a Tech Company that Sells Food?

10 Friday Jan 2020

Posted by grewallevymarketingnews in Chapter 06: Consumer Behavior

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consumer behavior, mcdonalds, Predictive analytics, technology

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People are not visiting McDonald’s and other fast food chains in the same numbers as they used to do—that’s a …

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Like Pumpkin and Chocolate Sauce for Your Fries? McDonald’s Might Be Able to Help with That

22 Monday Oct 2018

Posted by Grewal Levy Marketing in Chapter 08: Global Marketing, Chapter 12: Developing New Products

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fast food, international, localization, mcdonalds, Menu, new product

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As an international chain, McDonald’s understands that it needs to make some concessions and alterations to its menus to appeal …

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Let Me Have a Mobile Order with a Side of Fries: McDonald’s Offers Freebies to Change Customer Habits

26 Wednesday Sep 2018

Posted by grewallevymarketingnews in Chapter 03: Social and Mobile Marketing

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mcdonalds, Social and Mobile Marketing

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McDonald’s sees an opportunity to help cut labor costs and increase customer satisfaction all at the same time: A new …

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The Regular, Ongoing Shifts to McDonald’s Menus

20 Tuesday Sep 2016

Posted by grewallevymarketingnews in Chapter 01: Overview of Marketing, Chapter 12: Developing New Products

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Developing New Products, mcdonalds, Overview of Marketing

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Menu changes often seem to come with great fanfare, as companies seek to gain publicity for their latest and greatest …

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A Revised Palette for the Golden Arches: Packaging Updates by McDonald’s

04 Friday Mar 2016

Posted by Grewal Levy Marketing in Chapter 11: Product Branding and Packaging Decisions

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mcdonalds, Package Decisions

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For the first time in several years, McDonald’s is tinkering with the packaging in which it serves its burgers, fries, …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (74)
  • Chapter 02: Developing Marketing Strategies (131)
  • Chapter 03: Social and Mobile Marketing (153)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (147)
  • Chapter 05: Analyzing the Marketing Environment (216)
  • Chapter 06: Consumer Behavior (173)
  • Chapter 07: Business-to-Business Marketing (83)
  • Chapter 08: Global Marketing (114)
  • Chapter 09: Segmentation, Targeting and Positioning (146)
  • Chapter 10: Marketing Research (97)
  • Chapter 11: Product Branding and Packaging Decisions (203)
  • Chapter 12: Developing New Products (178)
  • Chapter 13: Services: The Intangible Product (143)
  • Chapter 14: Pricing Concepts for Establishing Value (94)
  • Chapter 15: Strategic Pricing Concepts (91)
  • Chapter 16: Supply Chain Management (107)
  • Chapter 17: Retailing and Multichannel Marketing (202)
  • Chapter 18: Integrated Marketing Communications (161)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (187)
  • Chapter 20: Personal Selling and Sales Management (55)
  • Marketing Tidbits (32)
  • Uncategorized (3)

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