12 Monday Oct 2020
This gallery contains 1 photo.
Posters in McDonald’s windows, featuring phrases like “It’s Lit!” and “Straight Up!” along with suggestions that consumers approach the counter …
10 Friday Jan 2020
Posted in Chapter 06: Consumer Behavior
This gallery contains 1 photo.
People are not visiting McDonald’s and other fast food chains in the same numbers as they used to do—that’s a …
22 Monday Oct 2018
This gallery contains 13 photos.
As an international chain, McDonald’s understands that it needs to make some concessions and alterations to its menus to appeal …
26 Wednesday Sep 2018
This gallery contains 1 photo.
McDonald’s sees an opportunity to help cut labor costs and increase customer satisfaction all at the same time: A new …
20 Tuesday Sep 2016
This gallery contains 1 photo.
Menu changes often seem to come with great fanfare, as companies seek to gain publicity for their latest and greatest …
04 Friday Mar 2016
This gallery contains 1 photo.
For the first time in several years, McDonald’s is tinkering with the packaging in which it serves its burgers, fries, …
18 Wednesday Nov 2015
Posted in Chapter 16: Supply Chain Management
This gallery contains 1 photo.
The arrival of all-day breakfast at McDonald’s seemed a little like a no-brainer. For literally decades, consumers had complained about …
20 Tuesday Oct 2015
This gallery contains 1 photo.
The fast food market is huge, but it is also incredibly competitive. New entrants are rapidly expanding the group of …
17 Tuesday Feb 2015
This gallery contains 1 photo.
Lots of companies say that they listen to their customers. To prove its claim, McDonald’s initiated an integrated marketing campaign …
04 Tuesday Nov 2014
This gallery contains 1 photo.
Observers with the time and inclination to comb through trademark or patent filings can uncover some interesting indications of where …
