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Grewal Levy Marketing News

Tag Archives: Jenny Craig

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When the Person Is the Brand: Talk Shows, Reality Television, and Individual Branding

15 Tuesday Oct 2013

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 11: Product Branding and Packaging Decisions

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covergirl, Jenny Craig, Meghan McCain, Personal Branding, Pivot channel, Queen Latifah, Zyrtec

When Kanye West appeared on the talk show hosted by Kris Jenner, he brought along pictures of his already famous …

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What to Do When Consumers Confuse Your Spokesperson for Your Competitors? Dump the Spokespeople!

15 Sunday Sep 2013

Posted by Grewal Levy Marketing in Chapter 01: Overview of Marketing, Chapter 06: Consumer Behavior, Chapter 19: Advertising, Public Relations and Sales Promotions

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comparative advertising, Dan Marino, Jennifer Hudson, Jenny Craig, Mariah Carey, Marie Osmond, Spokesperson, Valerie Bertinelli, Weight Watchers

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Two long-time rivals in the weight loss industry, Jenny Craig and Weight Watchers, have long used relatively similar marketing campaigns: …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (74)
  • Chapter 02: Developing Marketing Strategies (131)
  • Chapter 03: Social and Mobile Marketing (153)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (147)
  • Chapter 05: Analyzing the Marketing Environment (216)
  • Chapter 06: Consumer Behavior (173)
  • Chapter 07: Business-to-Business Marketing (83)
  • Chapter 08: Global Marketing (114)
  • Chapter 09: Segmentation, Targeting and Positioning (146)
  • Chapter 10: Marketing Research (97)
  • Chapter 11: Product Branding and Packaging Decisions (203)
  • Chapter 12: Developing New Products (178)
  • Chapter 13: Services: The Intangible Product (143)
  • Chapter 14: Pricing Concepts for Establishing Value (94)
  • Chapter 15: Strategic Pricing Concepts (91)
  • Chapter 16: Supply Chain Management (107)
  • Chapter 17: Retailing and Multichannel Marketing (202)
  • Chapter 18: Integrated Marketing Communications (161)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (187)
  • Chapter 20: Personal Selling and Sales Management (55)
  • Marketing Tidbits (32)
  • Uncategorized (3)

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