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Tag Archives: pepsi

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The Pepsi Challenge: How Did Such a Tone-Deaf Advertisement Ever Get Approved?

13 Tuesday Jun 2017

Posted by grewallevymarketingnews in Chapter 03: Social and Mobile Marketing, Chapter 19: Advertising, Public Relations and Sales Promotions

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advertising, pepsi, Social and Mobile Marketing

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Although it never aired in the United States, the Pepsi advertisement in which Kendall Jenner seemingly resolves such thorny and …

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Flipping the Approach: How Pepsi Is Using Packaging to Drive Advertising, Instead of the Other Way Around

22 Thursday Sep 2016

Posted by grewallevymarketingnews in Chapter 11: Product Branding and Packaging Decisions

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Package Decisions, pepsi, Product Branding

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In India, the battle for shares of the growing cola market is intense. But the target market of Indian consumers …

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Kola House Restaurant: Ensuring a Service Experience that Includes Pepsi

30 Wednesday Mar 2016

Posted by Grewal Levy Marketing in Chapter 01: Overview of Marketing, Chapter 13: Services: The Intangible Product

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Kola House, Overview of Marketing, pepsi, services

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The terms and names that marketers use to describe their offerings are often critically important. Consumers might refer to carbonated …

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Landing an Endorsement Contract on Empire: Fiction, Reality, and Pepsi

19 Tuesday Jan 2016

Posted by Grewal Levy Marketing in Chapter 18: Integrated Marketing Communications

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Empire, Integrated Marketing Communication, pepsi

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Product placements in popular films and television shows are a well-proven and relatively effective marketing tactic. But when it comes …

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The Premium Soda Market, As Interpreted and Targeted by Pepsi

11 Monday Jan 2016

Posted by Grewal Levy Marketing in Chapter 12: Developing New Products

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New Product Development, pepsi

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With the assertion that, despite some sales declines, people still love their carbonated beverages—whether they call them sodas, colas, pop, …

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The Sponsorship Kings: Pepsi, Coke, Bud

15 Wednesday Aug 2012

Posted by Grewal Levy Marketing in Chapter 19: Advertising, Public Relations and Sales Promotions

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Tags

advertising, Anheuser-Busch, coca cola, marketing, pepsi, sponsorship

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Spending $340–$345 million each year, PepsiCo is the brand that earns the top spot when it comes to marketing spending …

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The Gatorade Flop-Sweats

29 Wednesday Jul 2009

Posted by Grewal Levy Marketing in Chapter 01: Overview of Marketing, Chapter 02: Developing Marketing Strategies, Chapter 12: Developing New Products, Chapter 18: Integrated Marketing Communications

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Tags

advertising campaign, beverage, gatorade, health, healthy, pepsi, whats G

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Pepsi Co. may be a well-diversified, international conglomerate, but that does not mean it is immune to missteps. Its 2001 …

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Diet Pepsi Max for Men

08 Sunday Jul 2007

Posted by Grewal Levy Marketing in Chapter 12: Developing New Products, Chapter 18: Integrated Marketing Communications, Chapter 19: Advertising, Public Relations and Sales Promotions

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diet pepsi max, men, pepsi

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In its largest product launch to date, backed by a $55 million investment, Pepsi is mixing a soft drink and …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (73)
  • Chapter 02: Developing Marketing Strategies (131)
  • Chapter 03: Social and Mobile Marketing (152)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (143)
  • Chapter 05: Analyzing the Marketing Environment (211)
  • Chapter 06: Consumer Behavior (171)
  • Chapter 07: Business-to-Business Marketing (81)
  • Chapter 08: Global Marketing (114)
  • Chapter 09: Segmentation, Targeting and Positioning (141)
  • Chapter 10: Marketing Research (96)
  • Chapter 11: Product Branding and Packaging Decisions (200)
  • Chapter 12: Developing New Products (177)
  • Chapter 13: Services: The Intangible Product (139)
  • Chapter 14: Pricing Concepts for Establishing Value (93)
  • Chapter 15: Strategic Pricing Concepts (87)
  • Chapter 16: Supply Chain Management (106)
  • Chapter 17: Retailing and Multichannel Marketing (195)
  • Chapter 18: Integrated Marketing Communications (160)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (185)
  • Chapter 20: Personal Selling and Sales Management (54)
  • Marketing Tidbits (24)
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