13 Tuesday Jun 2017
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Although it never aired in the United States, the Pepsi advertisement in which Kendall Jenner seemingly resolves such thorny and …
22 Thursday Sep 2016
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In India, the battle for shares of the growing cola market is intense. But the target market of Indian consumers …
30 Wednesday Mar 2016
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The terms and names that marketers use to describe their offerings are often critically important. Consumers might refer to carbonated …
19 Tuesday Jan 2016
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Product placements in popular films and television shows are a well-proven and relatively effective marketing tactic. But when it comes …
11 Monday Jan 2016
Posted in Chapter 12: Developing New Products
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With the assertion that, despite some sales declines, people still love their carbonated beverages—whether they call them sodas, colas, pop, …
15 Wednesday Aug 2012
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Spending $340–$345 million each year, PepsiCo is the brand that earns the top spot when it comes to marketing spending …
29 Wednesday Jul 2009
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Pepsi Co. may be a well-diversified, international conglomerate, but that does not mean it is immune to missteps. Its 2001 …
08 Sunday Jul 2007
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In its largest product launch to date, backed by a $55 million investment, Pepsi is mixing a soft drink and …
