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There was a time, in late 2019, when the phrase “chicken wars” was being used widely, and it had nothing …
A Foot Soldier in the Ongoing Chicken Wars
01 Tuesday Sep 2020
Tag Archives: Developing New Products
Nura: The Earphones that Sound Great to You, Because They’re Tailored to Your Ear
03 Friday Jul 2020
Posted in Chapter 12: Developing New Products
This gallery contains 1 photo.
Using a novel technology that monitors the acoustic emissions that people’s ears produce as they listen, Nura headphones and earphones …
A Brave Innovation or a Stubborn Refusal to Gauge Consumer Preferences? The Saga of Automotive Fuel Cell Technology
21 Tuesday Apr 2020
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Electric and hybrid cars have made great headway in the automotive market, such that they are no longer much of …
A Lipstick Option for Those Who Dream of a Hermes Bag
03 Tuesday Mar 2020
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The ultra-luxury brand Hermès is known primarily for its extremely high priced handbags and scarves, luxury items that, by design, …
BlackBerry: Once a Device Maker, Now a Funny Cybersecurity Firm
03 Monday Feb 2020
Posted in Chapter 12: Developing New Products
This gallery contains 1 photo.
Once a favorite of corporate actors, BlackBerry phones and mobile devices were essentially run out of the market by the …
The Power of a Handwritten Letter on Construction Paper: How Young Girls Are Making Their Consumption Demands Known and Thereby Changing Product Markets
14 Tuesday Jan 2020
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In a telling scene in an old episode of The Simpsons, young Lisa complains, “It’s awful being a kid. No …
New Services Make It Easy to Adopt an ‘Instagram Style’
10 Wednesday Oct 2018
Posted in Chapter 12: Developing New Products
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Instagram fashion influencers have cultivated their own “Instagram Style” of constantly evolving cult fashion items that quickly become must-have (and …
Chipotle Makes Changes to Appeal to Customers Hungry for Something New
10 Monday Sep 2018
Posted in Chapter 12: Developing New Products
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Chipotle’s new Chief Executive is whipping up change in the kitchen of the fast-casual restaurant. Chipotle’s deliberately limited menu will …
Switching the Target Market for the Switch: Nintendo’s Pursuit of More Mature Audiences
30 Thursday Nov 2017
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In March, Nintendo introduced a new device, the Switch, which is a hybrid, handheld console with a distinct operating platform. …
How GE’s FirstBuild Is Redefining Innovation and Agility
18 Monday Sep 2017
Posted in Chapter 12: Developing New Products
This gallery contains 1 photo.
On the campus of University of Louisville sits a building that houses FirstBuild, the independent innovation arm of General Electric …
