18 Monday Sep 2017
Posted in Chapter 12: Developing New Products
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On the campus of University of Louisville sits a building that houses FirstBuild, the independent innovation arm of General Electric …
20 Thursday Apr 2017
Posted in Chapter 12: Developing New Products
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Walt Disney Co. and other major retailers are hopeful that history will repeat itself when it comes to the success …
21 Tuesday Mar 2017
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Sales of the iPad and iPhone may be slowing, but do not count Apple, Inc., out of the entertainment game …
09 Monday Jan 2017
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Convincing people to give a new product a try is nearly always difficult, especially in a crowded product market, such …
05 Thursday Jan 2017
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He’s back, and in a big way! After a multi-year hiatus, B&G Foods is introducing a new generation of consumers …
30 Wednesday Nov 2016
Posted in Chapter 12: Developing New Products
This gallery contains 1 photo.
When Papa John’s got started in 1984, it sold a single crust style: hand-tossed. That version is generally what the …
10 Thursday Nov 2016
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When you have come up with a radically new idea for a car, you need to take a radically new …
20 Tuesday Sep 2016
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Menu changes often seem to come with great fanfare, as companies seek to gain publicity for their latest and greatest …
30 Tuesday Aug 2016
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The Facebook Live offering is just what its name promises: Rather than posting prefilmed, edited, or professionally produced videos on …
12 Tuesday Jul 2016
Posted in Chapter 12: Developing New Products
This gallery contains 1 photo.
When companies introduce new products, they often are responding to consumer demands as they have emerged over time, such that …
