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Tag Archives: Developing New Products

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No Screen but More Meditation: Amazon’s Halo Fitness Band Is Taking a Different Tack

11 Thursday Feb 2021

Posted by grewallevymarketingnews in Chapter 06: Consumer Behavior, Chapter 12: Developing New Products

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Amazon, consumer behavior, Developing New Products, Fitness band, Halo

With its recent entry into the fitness app and wearable competition, Amazon is taking a different approach than the examples …

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Sustainable, Beautiful, and Essential: The Launch of a New Beauty Brand

01 Monday Feb 2021

Posted by grewallevymarketingnews in Chapter 11: Product Branding and Packaging Decisions, Chapter 12: Developing New Products

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Beauty Products, Developing New Products, Essenci, Package Decisions, Product Branding

Considering their work experience in the perfume industry and educational backgrounds in sustainable development, the married couple that recently founded …

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Pink Crème, Sprinkles, and a Photo: Sweetening the Appeal of Oreos with Personalized Options

28 Thursday Jan 2021

Posted by grewallevymarketingnews in Chapter 12: Developing New Products

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Developing New Products, Oreo

Conventional Oreos are delicious, of course, and the company also has introduced a range of creative flavors to keep people …

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Leveraging the Power of Scent in New Products Designed to Soothe and Comfort

18 Monday Jan 2021

Posted by grewallevymarketingnews in Chapter 12: Developing New Products

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candles, Developing New Products, essential oils, fragrance

Extensive neurological research shows that scents have powerful influences on people—something Shakespeare could have told them (“There’s rosemary, that’s for …

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From All Access to +: Reimagining and Rebranding a Streaming Channel

28 Wednesday Oct 2020

Posted by grewallevymarketingnews in Chapter 12: Developing New Products

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CBS, Developing New Products, Paramount +

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The new kid on the streaming block actually has been around for a while. With the merger of Viacom and …

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Supply, Demand, a Holiday Season, and a Pandemic: The Latest Moves in the Battle of the Gaming Consoles

20 Tuesday Oct 2020

Posted by grewallevymarketingnews in Chapter 02: Developing Marketing Strategies, Chapter 12: Developing New Products

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Developing New Products, Marketing Strategy, playstation, Xbox

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Every few years, an estimated 2.7 billion people wait excitedly for the newest generation of video game consoles to be …

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A Foot Soldier in the Ongoing Chicken Wars

01 Tuesday Sep 2020

Posted by grewallevymarketingnews in Chapter 12: Developing New Products, Chapter 14: Pricing Concepts for Establishing Value

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Developing New Products, Pricing Concepts, Wendys

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There was a time, in late 2019, when the phrase “chicken wars” was being used widely, and it had nothing …

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Are Traditional Gas Guzzlers the Future for the Electric Vehicle Market?

14 Tuesday Jul 2020

Posted by grewallevymarketingnews in Chapter 12: Developing New Products

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Developing New Products, Electric cars, electric vehicles

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Although there are more electric vehicles (EVs) on the road today than ever before, the market remains somewhat limited, prompting …

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Nura: The Earphones that Sound Great to You, Because They’re Tailored to Your Ear

03 Friday Jul 2020

Posted by grewallevymarketingnews in Chapter 12: Developing New Products

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Developing New Products, Nura

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Using a novel technology that monitors the acoustic emissions that people’s ears produce as they listen, Nura headphones and earphones …

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A Brave Innovation or a Stubborn Refusal to Gauge Consumer Preferences? The Saga of Automotive Fuel Cell Technology

21 Tuesday Apr 2020

Posted by grewallevymarketingnews in Chapter 05: Analyzing the Marketing Environment, Chapter 12: Developing New Products

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Developing New Products, Electric cars, Marketing Environment

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Electric and hybrid cars have made great headway in the automotive market, such that they are no longer much of …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (72)
  • Chapter 02: Developing Marketing Strategies (127)
  • Chapter 03: Social and Mobile Marketing (142)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (133)
  • Chapter 05: Analyzing the Marketing Environment (204)
  • Chapter 06: Consumer Behavior (164)
  • Chapter 07: Business-to-Business Marketing (80)
  • Chapter 08: Global Marketing (107)
  • Chapter 09: Segmentation, Targeting and Positioning (135)
  • Chapter 10: Marketing Research (93)
  • Chapter 11: Product Branding and Packaging Decisions (194)
  • Chapter 12: Developing New Products (171)
  • Chapter 13: Services: The Intangible Product (138)
  • Chapter 14: Pricing Concepts for Establishing Value (89)
  • Chapter 15: Strategic Pricing Concepts (81)
  • Chapter 16: Supply Chain Management (97)
  • Chapter 17: Retailing and Multichannel Marketing (193)
  • Chapter 18: Integrated Marketing Communications (158)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (177)
  • Chapter 20: Personal Selling and Sales Management (53)
  • Uncategorized (2)

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