The Other Victims of the Wiretapping Scandal? Microsoft, Apple, Google, Facebook, YouTube….

26 Monday Aug 2013

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 05: Analyzing the Marketing Environment, Chapter 19: Advertising, Public Relations and Sales Promotions

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AOL, apple, ethics, Facebook, Google +, Microsoft, NSA, PalTalk, Skype, Wiretapping, Yahoo, Youtube

In early June 2013, The Washington Post published a confirmed report that the U.S. National Security Administration (NSA) had wiretapped …

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Crowdsourcing the Big Jobs

09 Thursday Feb 2012

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment, Chapter 06: Consumer Behavior, Chapter 07: Business-to-Business Marketing, Chapter 10: Marketing Research, Chapter 13: Services: The Intangible Product, Chapter 20: Personal Selling and Sales Management

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Amazon Mechanical Turkk, AOL, CrowdFlower, crowdsourcing, temp work

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In the past, when companies had big projects to finish but lacked the resources to hire enough people to do …

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