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It seems like it shouldn’t be a hard lesson for companies to learn: Don’t be racist, whether in international advertising …
Recovering from Racist Ads: Dolce & Gabbana Faces a Challenge of Its Own Making in China
25 Friday Jan 2019
Tag Archives: international
Like Pumpkin and Chocolate Sauce for Your Fries? McDonald’s Might Be Able to Help with That
22 Monday Oct 2018
This gallery contains 13 photos.
As an international chain, McDonald’s understands that it needs to make some concessions and alterations to its menus to appeal …
The International Symbol of Love and Dessert: Fast Food?
16 Wednesday Feb 2011
Posted in Chapter 02: Developing Marketing Strategies, Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 07: Business-to-Business Marketing, Chapter 08: Global Marketing, Chapter 11: Product Branding and Packaging Decisions, Chapter 18: Integrated Marketing Communications, Chapter 19: Advertising, Public Relations and Sales Promotions
In the West, holidays such as Valentine’s Day and Christmas represent huge sales opportunities for a variety of sellers. Refusing …
