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Grewal Levy Marketing News

Tag Archives: international

Gallery

Recovering from Racist Ads: Dolce & Gabbana Faces a Challenge of Its Own Making in China

25 Friday Jan 2019

Posted by Grewal Levy Marketing in Chapter 08: Global Marketing, Chapter 19: Advertising, Public Relations and Sales Promotions

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ad campaign, D&G, fashion, international

It seems like it shouldn’t be a hard lesson for companies to learn: Don’t be racist, whether in international advertising …

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Like Pumpkin and Chocolate Sauce for Your Fries? McDonald’s Might Be Able to Help with That

22 Monday Oct 2018

Posted by Grewal Levy Marketing in Chapter 08: Global Marketing, Chapter 12: Developing New Products

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fast food, international, localization, mcdonalds, Menu, new product

This gallery contains 13 photos.

As an international chain, McDonald’s understands that it needs to make some concessions and alterations to its menus to appeal …

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The International Symbol of Love and Dessert: Fast Food?

16 Wednesday Feb 2011

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 07: Business-to-Business Marketing, Chapter 08: Global Marketing, Chapter 11: Product Branding and Packaging Decisions, Chapter 18: Integrated Marketing Communications, Chapter 19: Advertising, Public Relations and Sales Promotions

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culture, fast food, global, holidays, international, KFC, Pizza Hut

In the West, holidays such as Valentine’s Day and Christmas represent huge sales opportunities for a variety of sellers. Refusing …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (72)
  • Chapter 02: Developing Marketing Strategies (127)
  • Chapter 03: Social and Mobile Marketing (142)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (133)
  • Chapter 05: Analyzing the Marketing Environment (204)
  • Chapter 06: Consumer Behavior (164)
  • Chapter 07: Business-to-Business Marketing (80)
  • Chapter 08: Global Marketing (107)
  • Chapter 09: Segmentation, Targeting and Positioning (135)
  • Chapter 10: Marketing Research (93)
  • Chapter 11: Product Branding and Packaging Decisions (194)
  • Chapter 12: Developing New Products (171)
  • Chapter 13: Services: The Intangible Product (138)
  • Chapter 14: Pricing Concepts for Establishing Value (89)
  • Chapter 15: Strategic Pricing Concepts (81)
  • Chapter 16: Supply Chain Management (97)
  • Chapter 17: Retailing and Multichannel Marketing (193)
  • Chapter 18: Integrated Marketing Communications (158)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (177)
  • Chapter 20: Personal Selling and Sales Management (53)
  • Uncategorized (2)

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