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It seems like it shouldn’t be a hard lesson for companies to learn: Don’t be racist, whether in international advertising …
Recovering from Racist Ads: Dolce & Gabbana Faces a Challenge of Its Own Making in China
25 Friday Jan 2019
Tag Archives: international
Like Pumpkin and Chocolate Sauce for Your Fries? McDonald’s Might Be Able to Help with That
22 Monday Oct 2018
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As an international chain, McDonald’s understands that it needs to make some concessions and alterations to its menus to appeal …
The International Symbol of Love and Dessert: Fast Food?
16 Wednesday Feb 2011
Posted in Chapter 02: Developing Marketing Strategies, Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 07: Business-to-Business Marketing, Chapter 08: Global Marketing, Chapter 11: Product Branding and Packaging Decisions, Chapter 18: Integrated Marketing Communications, Chapter 19: Advertising, Public Relations and Sales Promotions
In the West, holidays such as Valentine’s Day and Christmas represent huge sales opportunities for a variety of sellers. Refusing …
Grewal Levy Marketing News 