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Tag Archives: Crumbs

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A Crumbling Cupcake Model: Does the Failure of One Chain Mean the End of the Cupcake Craze?

11 Thursday Sep 2014

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 12: Developing New Products

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Crumbs, cupcakes, marketing strategies, New Product Development

This gallery contains 1 photo.

Not all too long ago, it seemed like cupcakes were taking over every block, mall, and shopping district in the …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (76)
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  • Chapter 05: Analyzing the Marketing Environment (220)
  • Chapter 06: Consumer Behavior (178)
  • Chapter 07: Business-to-Business Marketing (84)
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  • Chapter 11: Product Branding and Packaging Decisions (203)
  • Chapter 12: Developing New Products (178)
  • Chapter 13: Services: The Intangible Product (144)
  • Chapter 14: Pricing Concepts for Establishing Value (97)
  • Chapter 15: Strategic Pricing Concepts (92)
  • Chapter 16: Supply Chain Management (110)
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  • Marketing Tidbits (32)
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