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Tag Archives: mobile app

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The MinuteClinic Mobile App: A New Expansion by CVS

15 Monday Feb 2016

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment

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CVS, Marketing Environment, MinuteClinic, mobile app

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There are some apps that are really exciting and “sexy,” promising vast leaps in technological innovation, achieving new capabilities mainly …

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Shorts or Sweats, Tanks or Hoodies: Using a Weather App to Decide Which Nike Gear to Choose

22 Friday Jan 2016

Posted by Grewal Levy Marketing in Chapter 18: Integrated Marketing Communications

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Integrated Marketing Communication, mobile app, Nike

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You get up in the morning, gearing up in your mind for a good run to start your day. But …

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When Old School Methods Shine on New Tech: What Sets Kohl’s Successful Mobile App Apart

14 Thursday May 2015

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 17: Retailing and Multichannel Marketing

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kohls, mobile app, Mobile Marketing, Multichannel Marketing, Retailing

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Cutting-edge technology companies and hipsters might not give a lot of credit to retailers as innovators. But when an international …

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Pizza Hut on the Mobile Go

29 Saturday Oct 2011

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 05: Analyzing the Marketing Environment, Chapter 09: Segmentation, Targeting and Positioning, Chapter 10: Marketing Research, Chapter 13: Services: The Intangible Product, Chapter 18: Integrated Marketing Communications

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app, mobile app, mobile commerce, Pizza Hut

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The delivery pizza business has always been mobile in one sense, but Pizza Hut is making sure that it spreads …

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Mobile Commerce

30 Thursday Dec 2010

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 03: Social and Mobile Marketing, Chapter 11: Product Branding and Packaging Decisions, Chapter 18: Integrated Marketing Communications, Chapter 19: Advertising, Public Relations and Sales Promotions

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mobile app, mobile commerce

Mobile commerce offers a great opportunity for manufacturers and retailers. By 2015, people will access the Web more often through …

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The Mobile Commerce Connection

14 Tuesday Jul 2009

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 05: Analyzing the Marketing Environment, Chapter 18: Integrated Marketing Communications

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apple, apps, AT&T, iphone, mobile, mobile app, mobile commerce

So many people want the next-generation iPhone that AT&T had to shut down its preorders. Such examples are more and …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (74)
  • Chapter 02: Developing Marketing Strategies (131)
  • Chapter 03: Social and Mobile Marketing (153)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (147)
  • Chapter 05: Analyzing the Marketing Environment (216)
  • Chapter 06: Consumer Behavior (173)
  • Chapter 07: Business-to-Business Marketing (83)
  • Chapter 08: Global Marketing (114)
  • Chapter 09: Segmentation, Targeting and Positioning (146)
  • Chapter 10: Marketing Research (97)
  • Chapter 11: Product Branding and Packaging Decisions (203)
  • Chapter 12: Developing New Products (178)
  • Chapter 13: Services: The Intangible Product (143)
  • Chapter 14: Pricing Concepts for Establishing Value (94)
  • Chapter 15: Strategic Pricing Concepts (91)
  • Chapter 16: Supply Chain Management (107)
  • Chapter 17: Retailing and Multichannel Marketing (202)
  • Chapter 18: Integrated Marketing Communications (161)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (187)
  • Chapter 20: Personal Selling and Sales Management (55)
  • Marketing Tidbits (32)
  • Uncategorized (3)

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