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Tag Archives: Activism

Dear Public: This Letter Is How Our Corporation Does Activism. Love, Chief Executive

30 Monday Aug 2021

Posted by grewallevymarketingnews in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics

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Activism, corporate social responsibility, open letter

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Neutrality is no longer a feasible or desirable strategic choice when it comes to corporations taking a stance—or not—on some …

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Archived Articles by Chapter

Chapter 01: Overview of Marketing (72)
Chapter 02: Developing Marketing Strategies (129)
Chapter 03: Social and Mobile Marketing (146)
Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (139)
Chapter 05: Analyzing the Marketing Environment (207)
Chapter 06: Consumer Behavior (166)
Chapter 07: Business-to-Business Marketing (81)
Chapter 08: Global Marketing (110)
Chapter 09: Segmentation, Targeting and Positioning (138)
Chapter 10: Marketing Research (96)
Chapter 11: Product Branding and Packaging Decisions (196)
Chapter 12: Developing New Products (175)
Chapter 13: Services: The Intangible Product (138)
Chapter 14: Pricing Concepts for Establishing Value (91)
Chapter 15: Strategic Pricing Concepts (85)
Chapter 16: Supply Chain Management (99)
Chapter 17: Retailing and Multichannel Marketing (194)
Chapter 18: Integrated Marketing Communications (158)
Chapter 19: Advertising, Public Relations and Sales Promotions (180)
Chapter 20: Personal Selling and Sales Management (53)
Marketing Tidbits (12)
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