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Every few years, an estimated 2.7 billion people wait excitedly for the newest generation of video game consoles to be …
20 Tuesday Oct 2020
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Every few years, an estimated 2.7 billion people wait excitedly for the newest generation of video game consoles to be …
14 Wednesday Oct 2020
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As the saying goes, necessity is the mother of invention. Faced with declining sales and the looming COVID-19 pandemic, one …
23 Monday Oct 2017
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Charitable and nonprofit organizations face something of a dilemma. To introduce themselves to potential donors and beneficiaries, they have to …
12 Thursday Oct 2017
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When Amazon announced that it was purchasing Whole Foods, it also nearly immediately announced a big change: The prices at …
06 Wednesday Sep 2017
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Because Amazon is basically in charge of everything, we would be remiss if we failed to acknowledge its effects on …
29 Wednesday Jun 2016
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Loyalty programs are valuable for marketers. They offer information and insights about what customers want, and they help encourage those …
23 Wednesday Sep 2015
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What happens when you mix a social media upstart with a well-known traditional media player and then add in some …
21 Monday Sep 2015
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The promises of virtual reality devices are vast and varied. Gaming! Entertainment! E-commerce! Thus, for companies in virtually every industry, …
03 Thursday Sep 2015
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The Swedish furniture retailer IKEA is already quite successful. But it also is determined to meet ambitious growth goals that …
17 Tuesday Feb 2015
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Lots of companies say that they listen to their customers. To prove its claim, McDonald’s initiated an integrated marketing campaign …