06 Wednesday Sep 2017
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Because Amazon is basically in charge of everything, we would be remiss if we failed to acknowledge its effects on …
29 Wednesday Jun 2016
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Loyalty programs are valuable for marketers. They offer information and insights about what customers want, and they help encourage those …
23 Wednesday Sep 2015
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What happens when you mix a social media upstart with a well-known traditional media player and then add in some …
21 Monday Sep 2015
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The promises of virtual reality devices are vast and varied. Gaming! Entertainment! E-commerce! Thus, for companies in virtually every industry, …
03 Thursday Sep 2015
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The Swedish furniture retailer IKEA is already quite successful. But it also is determined to meet ambitious growth goals that …
17 Tuesday Feb 2015
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Lots of companies say that they listen to their customers. To prove its claim, McDonald’s initiated an integrated marketing campaign …
03 Friday Oct 2014
19 Thursday Jun 2014
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Just when retailers had figured out how to appeal to the huge target market of Baby Boomers, along came their …
02 Sunday Mar 2014
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The marketing plan for the craft specialty store Hobby Lobby contains all the traditional elements of a marketing plan, as …
21 Saturday Sep 2013
Thirty-two teams play in the NFL, each putting players on the field every Sunday during the season in an attempt …
