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Grewal Levy Marketing News

Grewal Levy Marketing News

Tag Archives: Marketing Strategy

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Supply, Demand, a Holiday Season, and a Pandemic: The Latest Moves in the Battle of the Gaming Consoles

20 Tuesday Oct 2020

Posted by grewallevymarketingnews in Chapter 02: Developing Marketing Strategies, Chapter 12: Developing New Products

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Developing New Products, Marketing Strategy, playstation, Xbox

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Every few years, an estimated 2.7 billion people wait excitedly for the newest generation of video game consoles to be …

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TikTok Provides Both a Candy Challenge and a Candy Solution for One Small Retailer

14 Wednesday Oct 2020

Posted by grewallevymarketingnews in Chapter 02: Developing Marketing Strategies, Chapter 03: Social and Mobile Marketing, Chapter 17: Retailing and Multichannel Marketing

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Candy Me Up, Marketing Strategy, Retailing, Social and Mobile Marketing, TikTok

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As the saying goes, necessity is the mother of invention. Faced with declining sales and the looming COVID-19 pandemic, one …

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Marketing Charity

23 Monday Oct 2017

Posted by grewallevymarketingnews in Chapter 02: Developing Marketing Strategies, Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics

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Charity, Marketing Ethics, Marketing Strategy

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Charitable and nonprofit organizations face something of a dilemma. To introduce themselves to potential donors and beneficiaries, they have to …

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A Price Cut or a Competitive Marketing Tactic? Amazon’s Price Drop at Whole Foods Is Both

12 Thursday Oct 2017

Posted by grewallevymarketingnews in Chapter 02: Developing Marketing Strategies, Chapter 15: Strategic Pricing Concepts

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Amazon, Marketing Strategy, Strategic Pricing, Whole Foods

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When Amazon announced that it was purchasing Whole Foods, it also nearly immediately announced a big change: The prices at …

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“If You Win on Amazon, You Win, Period”: The Marketing Revolution Sparked by Amazon’s Complete Dominance

06 Wednesday Sep 2017

Posted by grewallevymarketingnews in Chapter 02: Developing Marketing Strategies, Chapter 17: Retailing and Multichannel Marketing

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Amazon, Marketing Strategy, Omnichannel Marketing, Retailing

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Because Amazon is basically in charge of everything, we would be remiss if we failed to acknowledge its effects on …

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Promoting Bookings by Promoting Hotel Loyalty Programs by Promoting Better Prices

29 Wednesday Jun 2016

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 15: Strategic Pricing Concepts

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Hotels, Marketing Plan, Marketing Strategy, Strategic Pricing

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Loyalty programs are valuable for marketers. They offer information and insights about what customers want, and they help encourage those …

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Truffle Pig: A New Kind of Collaboration

23 Wednesday Sep 2015

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies

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Daily Mail, Marketing Plan, Marketing Strategy, Mobile Marketing, Snapchat, Truffle Pig

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What happens when you mix a social media upstart with a well-known traditional media player and then add in some …

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As Virtual Reality Becomes Reality, How Should Marketers Plan Their Uses?

21 Monday Sep 2015

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies

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Marketing Plan, Marketing Strategy, Virtual Reality

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The promises of virtual reality devices are vast and varied. Gaming! Entertainment! E-commerce! Thus, for companies in virtually every industry, …

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Why Does IKEA Hate Air? For a Very Good and Fiscally Responsible Reason, Actually

03 Thursday Sep 2015

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 16: Supply Chain Management

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IKEA, Marketing Plan, Marketing Strategy, Supply Chain Management

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The Swedish furniture retailer IKEA is already quite successful. But it also is determined to meet ambitious growth goals that …

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A Renewed Focus on Service by McDonald’s: From Billions Served to Billions Heard

17 Tuesday Feb 2015

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 18: Integrated Marketing Communications

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Integrated Marketing Communication, Marketing Strategy, mcdonalds

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Lots of companies say that they listen to their customers. To prove its claim, McDonald’s initiated an integrated marketing campaign …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (72)
  • Chapter 02: Developing Marketing Strategies (127)
  • Chapter 03: Social and Mobile Marketing (142)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (133)
  • Chapter 05: Analyzing the Marketing Environment (204)
  • Chapter 06: Consumer Behavior (164)
  • Chapter 07: Business-to-Business Marketing (80)
  • Chapter 08: Global Marketing (107)
  • Chapter 09: Segmentation, Targeting and Positioning (135)
  • Chapter 10: Marketing Research (93)
  • Chapter 11: Product Branding and Packaging Decisions (194)
  • Chapter 12: Developing New Products (171)
  • Chapter 13: Services: The Intangible Product (138)
  • Chapter 14: Pricing Concepts for Establishing Value (89)
  • Chapter 15: Strategic Pricing Concepts (81)
  • Chapter 16: Supply Chain Management (97)
  • Chapter 17: Retailing and Multichannel Marketing (193)
  • Chapter 18: Integrated Marketing Communications (158)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (177)
  • Chapter 20: Personal Selling and Sales Management (53)
  • Uncategorized (2)

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