For car shoppers wandering around New York City, an expanding array of experience options offers them some novel propositions. They …
As More Carmakers Open Experience-Based Showrooms, What Goals Are They Really Seeking?
20 Thursday Jan 2022
Tag Archives: Marketing Strategy
Marketing Tidbit: Ferrari’s Expansion into Fashion
17 Friday Sep 2021
Vroom vroom! Moving from sports cars to sportswear, the legendary automotive brand Ferrari has introduced itself anew as a fashion …
A Pandemic Opportunity for Independent Chefs, Supported by Instagram
07 Wednesday Apr 2021
This gallery contains 1 photo.
The restaurant industry has always been a tough one, featuring thin margins and intense competition. In that context, independent actors …
Do Parents Need a Ferrari SUV to Get the Kids to School?
26 Friday Mar 2021
This gallery contains 1 photo.
For luxury carmakers, exclusivity is key. If just anyone or everyone can putter around town in one of their vehicles, …
Supply, Demand, a Holiday Season, and a Pandemic: The Latest Moves in the Battle of the Gaming Consoles
20 Tuesday Oct 2020
This gallery contains 1 photo.
Every few years, an estimated 2.7 billion people wait excitedly for the newest generation of video game consoles to be …
TikTok Provides Both a Candy Challenge and a Candy Solution for One Small Retailer
14 Wednesday Oct 2020
This gallery contains 1 photo.
As the saying goes, necessity is the mother of invention. Faced with declining sales and the looming COVID-19 pandemic, one …
Marketing Charity
23 Monday Oct 2017
This gallery contains 1 photo.
Charitable and nonprofit organizations face something of a dilemma. To introduce themselves to potential donors and beneficiaries, they have to …
A Price Cut or a Competitive Marketing Tactic? Amazon’s Price Drop at Whole Foods Is Both
12 Thursday Oct 2017
This gallery contains 1 photo.
When Amazon announced that it was purchasing Whole Foods, it also nearly immediately announced a big change: The prices at …
“If You Win on Amazon, You Win, Period”: The Marketing Revolution Sparked by Amazon’s Complete Dominance
06 Wednesday Sep 2017
This gallery contains 1 photo.
Because Amazon is basically in charge of everything, we would be remiss if we failed to acknowledge its effects on …
Promoting Bookings by Promoting Hotel Loyalty Programs by Promoting Better Prices
29 Wednesday Jun 2016
This gallery contains 1 photo.
Loyalty programs are valuable for marketers. They offer information and insights about what customers want, and they help encourage those …
Grewal Levy Marketing News 