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Grewal Levy Marketing News

Grewal Levy Marketing News

Tag Archives: Marketing Strategy

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As More Carmakers Open Experience-Based Showrooms, What Goals Are They Really Seeking?

20 Thursday Jan 2022

Posted by grewallevymarketingnews in Chapter 02: Developing Marketing Strategies

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Carmakers, Marketing Strategy, showrooming

For car shoppers wandering around New York City, an expanding array of experience options offers them some novel propositions. They …

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Marketing Tidbit: Ferrari’s Expansion into Fashion

17 Friday Sep 2021

Posted by grewallevymarketingnews in Chapter 02: Developing Marketing Strategies, Chapter 12: Developing New Products, Marketing Tidbits

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Developing New Products, fashion, Ferrari, Marketing Strategy, Marketing Tidbit

Vroom vroom! Moving from sports cars to sportswear, the legendary automotive brand Ferrari has introduced itself anew as a fashion …

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A Pandemic Opportunity for Independent Chefs, Supported by Instagram

07 Wednesday Apr 2021

Posted by grewallevymarketingnews in Chapter 02: Developing Marketing Strategies

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Chefs, Marketing Strategy, social media

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The restaurant industry has always been a tough one, featuring thin margins and intense competition. In that context, independent actors …

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Do Parents Need a Ferrari SUV to Get the Kids to School?

26 Friday Mar 2021

Posted by grewallevymarketingnews in Chapter 02: Developing Marketing Strategies

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Ferrari, luxury brands, Marketing Strategy, SUV

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For luxury carmakers, exclusivity is key. If just anyone or everyone can putter around town in one of their vehicles, …

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Supply, Demand, a Holiday Season, and a Pandemic: The Latest Moves in the Battle of the Gaming Consoles

20 Tuesday Oct 2020

Posted by grewallevymarketingnews in Chapter 02: Developing Marketing Strategies, Chapter 12: Developing New Products

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Developing New Products, Marketing Strategy, playstation, Xbox

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Every few years, an estimated 2.7 billion people wait excitedly for the newest generation of video game consoles to be …

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TikTok Provides Both a Candy Challenge and a Candy Solution for One Small Retailer

14 Wednesday Oct 2020

Posted by grewallevymarketingnews in Chapter 02: Developing Marketing Strategies, Chapter 03: Social and Mobile Marketing, Chapter 17: Retailing and Multichannel Marketing

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Candy Me Up, Marketing Strategy, Retailing, Social and Mobile Marketing, TikTok

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As the saying goes, necessity is the mother of invention. Faced with declining sales and the looming COVID-19 pandemic, one …

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Marketing Charity

23 Monday Oct 2017

Posted by grewallevymarketingnews in Chapter 02: Developing Marketing Strategies, Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics

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Charity, Marketing Ethics, Marketing Strategy

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Charitable and nonprofit organizations face something of a dilemma. To introduce themselves to potential donors and beneficiaries, they have to …

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A Price Cut or a Competitive Marketing Tactic? Amazon’s Price Drop at Whole Foods Is Both

12 Thursday Oct 2017

Posted by grewallevymarketingnews in Chapter 02: Developing Marketing Strategies, Chapter 15: Strategic Pricing Concepts

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Amazon, Marketing Strategy, Strategic Pricing, Whole Foods

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When Amazon announced that it was purchasing Whole Foods, it also nearly immediately announced a big change: The prices at …

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“If You Win on Amazon, You Win, Period”: The Marketing Revolution Sparked by Amazon’s Complete Dominance

06 Wednesday Sep 2017

Posted by grewallevymarketingnews in Chapter 02: Developing Marketing Strategies, Chapter 17: Retailing and Multichannel Marketing

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Amazon, Marketing Strategy, Omnichannel Marketing, Retailing

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Because Amazon is basically in charge of everything, we would be remiss if we failed to acknowledge its effects on …

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Promoting Bookings by Promoting Hotel Loyalty Programs by Promoting Better Prices

29 Wednesday Jun 2016

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 15: Strategic Pricing Concepts

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Hotels, Marketing Plan, Marketing Strategy, Strategic Pricing

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Loyalty programs are valuable for marketers. They offer information and insights about what customers want, and they help encourage those …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (76)
  • Chapter 02: Developing Marketing Strategies (135)
  • Chapter 03: Social and Mobile Marketing (159)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (156)
  • Chapter 05: Analyzing the Marketing Environment (221)
  • Chapter 06: Consumer Behavior (179)
  • Chapter 07: Business-to-Business Marketing (84)
  • Chapter 08: Global Marketing (117)
  • Chapter 09: Segmentation, Targeting and Positioning (147)
  • Chapter 10: Marketing Research (98)
  • Chapter 11: Product Branding and Packaging Decisions (203)
  • Chapter 12: Developing New Products (179)
  • Chapter 13: Services: The Intangible Product (145)
  • Chapter 14: Pricing Concepts for Establishing Value (97)
  • Chapter 15: Strategic Pricing Concepts (92)
  • Chapter 16: Supply Chain Management (111)
  • Chapter 17: Retailing and Multichannel Marketing (204)
  • Chapter 18: Integrated Marketing Communications (162)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (189)
  • Chapter 20: Personal Selling and Sales Management (56)
  • Marketing Tidbits (32)
  • Uncategorized (15)

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