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Charitable and nonprofit organizations face something of a dilemma. To introduce themselves to potential donors and beneficiaries, they have to …
Marketing Charity
23 Monday Oct 2017
Tag Archives: Marketing Strategy
A Price Cut or a Competitive Marketing Tactic? Amazon’s Price Drop at Whole Foods Is Both
12 Thursday Oct 2017
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When Amazon announced that it was purchasing Whole Foods, it also nearly immediately announced a big change: The prices at …
“If You Win on Amazon, You Win, Period”: The Marketing Revolution Sparked by Amazon’s Complete Dominance
06 Wednesday Sep 2017
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Because Amazon is basically in charge of everything, we would be remiss if we failed to acknowledge its effects on …
Promoting Bookings by Promoting Hotel Loyalty Programs by Promoting Better Prices
29 Wednesday Jun 2016
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Loyalty programs are valuable for marketers. They offer information and insights about what customers want, and they help encourage those …
Truffle Pig: A New Kind of Collaboration
23 Wednesday Sep 2015
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What happens when you mix a social media upstart with a well-known traditional media player and then add in some …
As Virtual Reality Becomes Reality, How Should Marketers Plan Their Uses?
21 Monday Sep 2015
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The promises of virtual reality devices are vast and varied. Gaming! Entertainment! E-commerce! Thus, for companies in virtually every industry, …
Why Does IKEA Hate Air? For a Very Good and Fiscally Responsible Reason, Actually
03 Thursday Sep 2015
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The Swedish furniture retailer IKEA is already quite successful. But it also is determined to meet ambitious growth goals that …
A Renewed Focus on Service by McDonald’s: From Billions Served to Billions Heard
17 Tuesday Feb 2015
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Lots of companies say that they listen to their customers. To prove its claim, McDonald’s initiated an integrated marketing campaign …
Tough Product Line Choices in Procter & Gamble’s Latest Divestment Moves
03 Friday Oct 2014
New Insights into Millennials
19 Thursday Jun 2014
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Just when retailers had figured out how to appeal to the huge target market of Baby Boomers, along came their …
