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When people only watched network television broadcasts, it was a widely accepted norm that one network simply would not accept …
Should Streaming Services Hype Competitors’ Offerings? Disney’s Netflix Ad Ban
02 Thursday Jan 2020
Tag Archives: Disney
The Most Anticipated Sequel of the Year (for Toy Retailers)
20 Thursday Apr 2017
Posted in Chapter 12: Developing New Products
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Walt Disney Co. and other major retailers are hopeful that history will repeat itself when it comes to the success …
Disney’s Demand and Supply: Using Higher Prices to Help Ensure Customer Satisfaction
22 Tuesday Mar 2016
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Some companies choose to raise prices to earn more profits. Others do so in response to increased prices on their …
The Most Powerful and Appealing Target Market Might Be … Your Mom?
17 Thursday Sep 2015
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There are a lot of moms out there. And in a breathtakingly clever way, Disney has figured out a way …
Leaving Drawings in the Drawing Room: How Disney Is Leveraging Its Inventory of Animated Films for Live-Action Success
27 Monday Apr 2015
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While its partner company Pixar continues to break new ground in animated movies, Walt Disney Pictures is taking a different …
May the Force Be with You. And You. But Not You. Maybe You … Defining the Star Wars Canon
28 Friday Feb 2014
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2015, Canon, Disney, Expanded Universe, George Lucas, J.J. Abrams, Lucasfilm Story Group, Star Wars
The Star Wars universe has been undergoing some significant changes lately: the purchase of the franchise by Disney, moving the …
The Increasing Costs of Play: New Offers and Pricing by Disney and Universal Theme Parks
26 Monday Aug 2013
The price to get into Disneyland, in Anaheim, Calif., just increased by $5, to $92 ($86 for children). The price …
Netflix Seeks to Ensure Customer Loyalty Among the Very Youngest Consumers
30 Saturday Mar 2013
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Arrested Development, Disney, DreamWorks, House of Cards, LucasFilm, marketing, Marketing Environment, netflix, New Product Development, segmentation, targeting, Turbo: F.A.S.T.
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Netflix has had a rough decade so far. Beset by increasing competition from Amazon, Apple, and cable on-demand services—and hindered …
Captain Hook Would Be Proud: Movie Piracy and YouTube
29 Friday Mar 2013
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Content ID, Disney, Halloween, Marketing Ethics, Peter Pan, Piracy, services, Snow White and the Seven Dwarfs, The Three Faces of Eve, Youtube, YouTube Rentals
When Viacom sued YouTube in 2007, it alleged that the online video sharing site was liable for the presence of …
The Magic Kingdom Gets a Little More Magical with MyMagic+ (and Some Cool Wristbands)
19 Tuesday Feb 2013
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In a nearly $1 billion initiative, Disney plans to roll out a massive new system in all its parks that …
