20 Thursday Apr 2017
Posted in Chapter 12: Developing New Products
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Walt Disney Co. and other major retailers are hopeful that history will repeat itself when it comes to the success …
22 Tuesday Mar 2016
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Some companies choose to raise prices to earn more profits. Others do so in response to increased prices on their …
17 Thursday Sep 2015
Tags
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There are a lot of moms out there. And in a breathtakingly clever way, Disney has figured out a way …
27 Monday Apr 2015
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While its partner company Pixar continues to break new ground in animated movies, Walt Disney Pictures is taking a different …
28 Friday Feb 2014
Tags
2015, Canon, Disney, Expanded Universe, George Lucas, J.J. Abrams, Lucasfilm Story Group, Star Wars
The Star Wars universe has been undergoing some significant changes lately: the purchase of the franchise by Disney, moving the …
26 Monday Aug 2013
The price to get into Disneyland, in Anaheim, Calif., just increased by $5, to $92 ($86 for children). The price …
30 Saturday Mar 2013
Tags
Arrested Development, Disney, DreamWorks, House of Cards, LucasFilm, marketing, Marketing Environment, netflix, New Product Development, segmentation, targeting, Turbo: F.A.S.T.
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Netflix has had a rough decade so far. Beset by increasing competition from Amazon, Apple, and cable on-demand services—and hindered …
29 Friday Mar 2013
Tags
Content ID, Disney, Halloween, Marketing Ethics, Peter Pan, Piracy, services, Snow White and the Seven Dwarfs, The Three Faces of Eve, Youtube, YouTube Rentals
When Viacom sued YouTube in 2007, it alleged that the online video sharing site was liable for the presence of …
19 Tuesday Feb 2013
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In a nearly $1 billion initiative, Disney plans to roll out a massive new system in all its parks that …
