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Tag Archives: Disney

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A Cultural and Ethical Battle over a Live Action Heroine: Controversy in the Credits for Mulan

08 Thursday Oct 2020

Posted by grewallevymarketingnews in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 08: Global Marketing

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China, Conscious Marketing, corporate social responsibility, Disney, global marketing, Mulan

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Excitement about Disney’s live-action remakes of some of its most popular movies has been intense, and the anticipation surrounding Mulan …

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Should Streaming Services Hype Competitors’ Offerings? Disney’s Netflix Ad Ban

02 Thursday Jan 2020

Posted by grewallevymarketingnews in Chapter 07: Business-to-Business Marketing

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B2B Marketing, Disney, netflix

When people only watched network television broadcasts, it was a widely accepted norm that one network simply would not accept …

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The Most Anticipated Sequel of the Year (for Toy Retailers)

20 Thursday Apr 2017

Posted by grewallevymarketingnews in Chapter 12: Developing New Products

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Developing New Products, Disney, Star Wars, toys

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Walt Disney Co. and other major retailers are hopeful that history will repeat itself when it comes to the success …

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Disney’s Demand and Supply: Using Higher Prices to Help Ensure Customer Satisfaction

22 Tuesday Mar 2016

Posted by Grewal Levy Marketing in Chapter 15: Strategic Pricing Concepts

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Demand-based Pricing, Disney, Strategic Pricing

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Some companies choose to raise prices to earn more profits. Others do so in response to increased prices on their …

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The Most Powerful and Appealing Target Market Might Be … Your Mom?

17 Thursday Sep 2015

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing

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Disney, Mobile Marketing

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There are a lot of moms out there. And in a breathtakingly clever way, Disney has figured out a way …

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Leaving Drawings in the Drawing Room: How Disney Is Leveraging Its Inventory of Animated Films for Live-Action Success

27 Monday Apr 2015

Posted by Grewal Levy Marketing in Chapter 12: Developing New Products, Chapter 18: Integrated Marketing Communications

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Developing New Products, Disney, Integrated Marketing Communication

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While its partner company Pixar continues to break new ground in animated movies, Walt Disney Pictures is taking a different …

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May the Force Be with You. And You. But Not You. Maybe You … Defining the Star Wars Canon

28 Friday Feb 2014

Posted by Grewal Levy Marketing in Chapter 11: Product Branding and Packaging Decisions, Chapter 12: Developing New Products, Chapter 16: Supply Chain Management

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2015, Canon, Disney, Expanded Universe, George Lucas, J.J. Abrams, Lucasfilm Story Group, Star Wars

The Star Wars universe has been undergoing some significant changes lately: the purchase of the franchise by Disney, moving the …

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The Increasing Costs of Play: New Offers and Pricing by Disney and Universal Theme Parks

26 Monday Aug 2013

Posted by Grewal Levy Marketing in Chapter 13: Services: The Intangible Product, Chapter 14: Pricing Concepts for Establishing Value

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Disney, Disneyland, marketing, pricing, Universal Theme Park

The price to get into Disneyland, in Anaheim, Calif., just increased by $5, to $92 ($86 for children). The price …

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Netflix Seeks to Ensure Customer Loyalty Among the Very Youngest Consumers

30 Saturday Mar 2013

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment, Chapter 09: Segmentation, Targeting and Positioning, Chapter 12: Developing New Products

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Arrested Development, Disney, DreamWorks, House of Cards, LucasFilm, marketing, Marketing Environment, netflix, New Product Development, segmentation, targeting, Turbo: F.A.S.T.

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Netflix has had a rough decade so far. Beset by increasing competition from Amazon, Apple, and cable on-demand services—and hindered …

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Captain Hook Would Be Proud: Movie Piracy and YouTube

29 Friday Mar 2013

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 13: Services: The Intangible Product, Chapter 17: Retailing and Multichannel Marketing

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Content ID, Disney, Halloween, Marketing Ethics, Peter Pan, Piracy, services, Snow White and the Seven Dwarfs, The Three Faces of Eve, Youtube, YouTube Rentals

When Viacom sued YouTube in 2007, it alleged that the online video sharing site was liable for the presence of …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (74)
  • Chapter 02: Developing Marketing Strategies (131)
  • Chapter 03: Social and Mobile Marketing (153)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (147)
  • Chapter 05: Analyzing the Marketing Environment (216)
  • Chapter 06: Consumer Behavior (173)
  • Chapter 07: Business-to-Business Marketing (83)
  • Chapter 08: Global Marketing (114)
  • Chapter 09: Segmentation, Targeting and Positioning (146)
  • Chapter 10: Marketing Research (97)
  • Chapter 11: Product Branding and Packaging Decisions (203)
  • Chapter 12: Developing New Products (178)
  • Chapter 13: Services: The Intangible Product (143)
  • Chapter 14: Pricing Concepts for Establishing Value (94)
  • Chapter 15: Strategic Pricing Concepts (91)
  • Chapter 16: Supply Chain Management (107)
  • Chapter 17: Retailing and Multichannel Marketing (202)
  • Chapter 18: Integrated Marketing Communications (161)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (187)
  • Chapter 20: Personal Selling and Sales Management (55)
  • Marketing Tidbits (32)
  • Uncategorized (3)

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