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Grewal Levy Marketing News

Tag Archives: Buzzfeed

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Tasty: A Revolution in Marketing or Just the Latest Example of IMC?

06 Friday Oct 2017

Posted by grewallevymarketingnews in Chapter 18: Integrated Marketing Communications

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Buzzfeed, integrated marketing communications, Tasty

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From one perspective, Tasty—the division of BuzzFeed that is responsible for producing the site’s vastly popular, widely viewed “food porn” …

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Drawing the Line Between Advertising and Content in Modern Media Environments: Did BuzzFeed Do Anything Wrong When It Pulled Posts?

07 Tuesday Jul 2015

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 07: Business-to-Business Marketing

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advertising, B2B Marketing, Buzzfeed, Marketing Ethics

This gallery contains 1 photo.

When it first started operations, BuzzFeed focused on creating or aggregating content that it believed was likely to go viral. …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (72)
  • Chapter 02: Developing Marketing Strategies (129)
  • Chapter 03: Social and Mobile Marketing (146)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (138)
  • Chapter 05: Analyzing the Marketing Environment (207)
  • Chapter 06: Consumer Behavior (165)
  • Chapter 07: Business-to-Business Marketing (81)
  • Chapter 08: Global Marketing (110)
  • Chapter 09: Segmentation, Targeting and Positioning (138)
  • Chapter 10: Marketing Research (96)
  • Chapter 11: Product Branding and Packaging Decisions (196)
  • Chapter 12: Developing New Products (175)
  • Chapter 13: Services: The Intangible Product (138)
  • Chapter 14: Pricing Concepts for Establishing Value (90)
  • Chapter 15: Strategic Pricing Concepts (85)
  • Chapter 16: Supply Chain Management (99)
  • Chapter 17: Retailing and Multichannel Marketing (194)
  • Chapter 18: Integrated Marketing Communications (158)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (180)
  • Chapter 20: Personal Selling and Sales Management (53)
  • Marketing Tidbits (9)
  • Uncategorized (3)

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