Tasty: A Revolution in Marketing or Just the Latest Example of IMC?

06 Friday Oct 2017

Posted by grewallevymarketingnews in Chapter 18: Integrated Marketing Communications

≈ Leave a comment

Tags

Buzzfeed, integrated marketing communications, Tasty

This gallery contains 1 photo.

From one perspective, Tasty—the division of BuzzFeed that is responsible for producing the site’s vastly popular, widely viewed “food porn” …

Continue reading →

Drawing the Line Between Advertising and Content in Modern Media Environments: Did BuzzFeed Do Anything Wrong When It Pulled Posts?

07 Tuesday Jul 2015

Posted by Grewal Levy Marketing in Chapter 04: Marketing Ethics, Chapter 07: Business-to-Business Marketing

≈ Leave a comment

Tags

advertising, B2B Marketing, Buzzfeed, Marketing Ethics

This gallery contains 1 photo.

When it first started operations, BuzzFeed focused on creating or aggregating content that it believed was likely to go viral. …

Continue reading →