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TikTok is renowned for its data collection strategies. As it entered the mainstream in 2020, information about its data collection …
TikTok Social Listening: Chasing Virality
28 Tuesday Feb 2023
Tag Archives: TikTok
Dollar General Employee Goes Viral on TikTok, Gets Fired, Starts a Movement
23 Thursday Jun 2022
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Mary Gundel was a celebrated Dollar General manager, at a store near Tampa. She’d received a letter from headquarters telling …
TikTok Provides Both a Candy Challenge and a Candy Solution for One Small Retailer
14 Wednesday Oct 2020
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As the saying goes, necessity is the mother of invention. Faced with declining sales and the looming COVID-19 pandemic, one …
Marketing Your TikTok Account by … Sleeping?
29 Wednesday Apr 2020
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Although a lot of the examples we use in these abstracts refer to companies conducting marketing campaigns for their products, …
How Much Stuffing Is Enough? Oreo Plans to Use TikTok to Find Out
28 Friday Feb 2020
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What kind of Oreo eater are you? Do you love the stuffing most, scraping it off with your teeth and …
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