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Grewal Levy Marketing News

Tag Archives: Omnichannel Marketing

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Trading Luxury Goods Like Stocks Brings Greater Access and Lower Prices for Consumers

12 Wednesday Sep 2018

Posted by grewallevymarketingnews in Chapter 16: Supply Chain Management, Chapter 17: Retailing and Multichannel Marketing

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Omnichannel Marketing, StockX, Supply Chain Management

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StockX is shaking up the luxury goods market by innovating a new way to bring limited-edition, high-demand products—namely, exclusive sneakers—to …

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Putting Plated on the Shelf: The Acquisition of a Meal-Kit Service by Albertsons

27 Friday Oct 2017

Posted by grewallevymarketingnews in Chapter 01: Overview of Marketing, Chapter 16: Supply Chain Management, Chapter 17: Retailing and Multichannel Marketing

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Albertsons, Omnichannel Marketing, Overview of Marketing, Plated, supply chain

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Meal kits have become a prominent consumption channel, offering consumers the convenience of prepackaged portions and recipes, often delivered to …

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“If You Win on Amazon, You Win, Period”: The Marketing Revolution Sparked by Amazon’s Complete Dominance

06 Wednesday Sep 2017

Posted by grewallevymarketingnews in Chapter 02: Developing Marketing Strategies, Chapter 17: Retailing and Multichannel Marketing

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Amazon, Marketing Strategy, Omnichannel Marketing, Retailing

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Because Amazon is basically in charge of everything, we would be remiss if we failed to acknowledge its effects on …

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Rather than a Death Knell, Omnichannel Might Ring in Prosperity for Smart Distributors in the Supply Chain

10 Monday Apr 2017

Posted by grewallevymarketingnews in Chapter 16: Supply Chain Management

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distribution, Omnichannel Marketing, supply chain

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In some ways, omnichannel initiatives seem likely to eliminate distributors from the supply chain. If consumers can access retail offerings …

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Political Advertising or Holiday Marketing in October: Which Is Worse?

04 Friday Nov 2016

Posted by grewallevymarketingnews in Chapter 17: Retailing and Multichannel Marketing

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Holiday Marketing, Omnichannel Marketing, political advertising, Retailing

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In the midst of the 2016 election season, marked by a virtually unprecedented level of contention and ugly rhetoric, the …

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Consumers as Advertising Creatives: Leveraging Customer Videos as Marketing Tools

13 Wednesday Apr 2016

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 17: Retailing and Multichannel Marketing

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Customer videos, Omnichannel Marketing, Social and Mobile Marketing

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For those who have always wanted to star in a major advertising campaign, but are not quite willing to give …

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A Service for Fliers, a Moneymaker for Airlines: WiFi-Enabled Shopping in the Air

28 Monday Mar 2016

Posted by Grewal Levy Marketing in Chapter 13: Services: The Intangible Product, Chapter 17: Retailing and Multichannel Marketing

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Airlines, Omnichannel Marketing, Retailing, services

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There is a new retail channel taking off—literally. The “onboard, online retail business” refers to the options that more and …

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The Off-Price Retail Revolution: High-End Names, Low-Price Options

09 Tuesday Feb 2016

Posted by Grewal Levy Marketing in Chapter 17: Retailing and Multichannel Marketing

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Off-Price Retail, Omnichannel Marketing, Retailing

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The debate about whether department stores are disappearing or just undergoing a metamorphosis continues, with no evident end in sight. …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (73)
  • Chapter 02: Developing Marketing Strategies (131)
  • Chapter 03: Social and Mobile Marketing (152)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (143)
  • Chapter 05: Analyzing the Marketing Environment (211)
  • Chapter 06: Consumer Behavior (171)
  • Chapter 07: Business-to-Business Marketing (81)
  • Chapter 08: Global Marketing (114)
  • Chapter 09: Segmentation, Targeting and Positioning (141)
  • Chapter 10: Marketing Research (96)
  • Chapter 11: Product Branding and Packaging Decisions (200)
  • Chapter 12: Developing New Products (177)
  • Chapter 13: Services: The Intangible Product (139)
  • Chapter 14: Pricing Concepts for Establishing Value (93)
  • Chapter 15: Strategic Pricing Concepts (87)
  • Chapter 16: Supply Chain Management (106)
  • Chapter 17: Retailing and Multichannel Marketing (195)
  • Chapter 18: Integrated Marketing Communications (160)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (185)
  • Chapter 20: Personal Selling and Sales Management (54)
  • Marketing Tidbits (24)
  • Uncategorized (3)

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