Loyal Customers Don’t Like Change: The Challenges for Marriott in Adjusting Its Loyalty Program

18 Tuesday Dec 2018

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies

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Brand Loyalty, Loyalty Programs, Marriott, merger, Starwood Hotels

After Marriott purchased Starwood Hotels and its various brands, it initially kept the loyalty programs associated with the different brands …

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Those Fickle Britons: Brand Loyalty Trends in the United Kingdom

13 Wednesday Feb 2013

Posted by Grewal Levy Marketing in Chapter 06: Consumer Behavior, Chapter 08: Global Marketing, Chapter 12: Developing New Products

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Brand Loyalty, global marketing, New Products, United Kingdom

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A recent survey of consumer trends suggests that U.K. consumers are far less brand loyal than their counterparts throughout the …

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