20 Thursday Apr 2023
Posted in Chapter 12: Developing New Products
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In most bodegas and small grocery stores, customers can find a small freezer chest, stocked full of their favorite frozen …
14 Wednesday Apr 2021
As a global, massive consumer products goods conglomerate, Unilever exerts tremendous influence. Its products, advertising, packaging, and marketing are available …
12 Friday Aug 2016
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The model used to price the cartridges for men’s razors is so famous that when other companies use it, they’re …
07 Wednesday Nov 2012
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For the brands maintained by Unilever, the consumer product giant, advertising is taking a new tack: Focus on emotion, rather …
Grewal Levy Marketing News 