As a global, massive consumer products goods conglomerate, Unilever exerts tremendous influence. Its products, advertising, packaging, and marketing are available …
Challenging the Norm: Unilever’s Pledges to Do Better
14 Wednesday Apr 2021
Tag Archives: Unilever
How a Dollar a Razor Became a $1 Billion Transaction: The Innovation of the Dollar Shave Club
12 Friday Aug 2016
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The model used to price the cartridges for men’s razors is so famous that when other companies use it, they’re …
It’s a Hard Knock Life—but Nothing a Little Ragu Can’t Fix
07 Wednesday Nov 2012
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For the brands maintained by Unilever, the consumer product giant, advertising is taking a new tack: Focus on emotion, rather …
