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Grewal Levy Marketing News

Tag Archives: Unilever

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Can Warmer Ice Cream Make a Dent in Climate Change?

20 Thursday Apr 2023

Posted by grewallevymarketingnews in Chapter 12: Developing New Products

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Climate Change, Developing New Products, Ice Cream, Unilever

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In most bodegas and small grocery stores, customers can find a small freezer chest, stocked full of their favorite frozen …

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Challenging the Norm: Unilever’s Pledges to Do Better

14 Wednesday Apr 2021

Posted by grewallevymarketingnews in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 10: Marketing Research, Chapter 11: Product Branding and Packaging Decisions

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Beauty Products, Conscious Marketing, Marketing Research, Packaging, Product Branding, Unilever

As a global, massive consumer products goods conglomerate, Unilever exerts tremendous influence. Its products, advertising, packaging, and marketing are available …

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How a Dollar a Razor Became a $1 Billion Transaction: The Innovation of the Dollar Shave Club

12 Friday Aug 2016

Posted by grewallevymarketingnews in Chapter 14: Pricing Concepts for Establishing Value

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Dollar Shave Club, Pricing Concepts, Unilever

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The model used to price the cartridges for men’s razors is so famous that when other companies use it, they’re …

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It’s a Hard Knock Life—but Nothing a Little Ragu Can’t Fix

07 Wednesday Nov 2012

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 06: Consumer Behavior, Chapter 19: Advertising, Public Relations and Sales Promotions

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advertising, consumer behavior, marketing, Ragu, Unilever

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For the brands maintained by Unilever, the consumer product giant, advertising is taking a new tack: Focus on emotion, rather …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (76)
  • Chapter 02: Developing Marketing Strategies (135)
  • Chapter 03: Social and Mobile Marketing (159)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (156)
  • Chapter 05: Analyzing the Marketing Environment (221)
  • Chapter 06: Consumer Behavior (179)
  • Chapter 07: Business-to-Business Marketing (84)
  • Chapter 08: Global Marketing (117)
  • Chapter 09: Segmentation, Targeting and Positioning (147)
  • Chapter 10: Marketing Research (98)
  • Chapter 11: Product Branding and Packaging Decisions (203)
  • Chapter 12: Developing New Products (179)
  • Chapter 13: Services: The Intangible Product (145)
  • Chapter 14: Pricing Concepts for Establishing Value (97)
  • Chapter 15: Strategic Pricing Concepts (92)
  • Chapter 16: Supply Chain Management (111)
  • Chapter 17: Retailing and Multichannel Marketing (204)
  • Chapter 18: Integrated Marketing Communications (162)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (189)
  • Chapter 20: Personal Selling and Sales Management (56)
  • Marketing Tidbits (32)
  • Uncategorized (15)

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