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Grewal Levy Marketing News

Grewal Levy Marketing News

Tag Archives: energy

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A Chicken in Every Pot, and Two Refrigerators in Every Home

25 Thursday Mar 2010

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment, Chapter 06: Consumer Behavior, Chapter 12: Developing New Products, Chapter 15: Strategic Pricing Concepts

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appliances, energy, green, sustainability

Even the government agrees: Replacing old, energy-gobbling appliances with new, efficient, Energy Star–rated versions is a positive goal. The U.S. …

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Big Box Retailers Are Becoming Big “Greenhouses”

25 Wednesday Apr 2007

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 14: Pricing Concepts for Establishing Value, Chapter 17: Retailing and Multichannel Marketing

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big box, earth day, energy, green, green energy, home depot, sustainability, Walmart

This gallery contains 1 photo.

We might not call them tree-huggers just yet, but Big Box retailers are promoting eco-friendly products and committing to making …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (73)
  • Chapter 02: Developing Marketing Strategies (131)
  • Chapter 03: Social and Mobile Marketing (152)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (143)
  • Chapter 05: Analyzing the Marketing Environment (211)
  • Chapter 06: Consumer Behavior (171)
  • Chapter 07: Business-to-Business Marketing (81)
  • Chapter 08: Global Marketing (114)
  • Chapter 09: Segmentation, Targeting and Positioning (141)
  • Chapter 10: Marketing Research (96)
  • Chapter 11: Product Branding and Packaging Decisions (200)
  • Chapter 12: Developing New Products (177)
  • Chapter 13: Services: The Intangible Product (139)
  • Chapter 14: Pricing Concepts for Establishing Value (93)
  • Chapter 15: Strategic Pricing Concepts (87)
  • Chapter 16: Supply Chain Management (106)
  • Chapter 17: Retailing and Multichannel Marketing (195)
  • Chapter 18: Integrated Marketing Communications (160)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (185)
  • Chapter 20: Personal Selling and Sales Management (54)
  • Marketing Tidbits (24)
  • Uncategorized (3)

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