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Tag Archives: customer service

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An Innovative Car-Buying Platform with Some Major Service Gaps

23 Friday Dec 2022

Posted by grewallevymarketingnews in Chapter 13: Services: The Intangible Product

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Car, Carvana, customer service

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Carvana’s website offers a very simple, cool platform that allows shoppers to search for and buy used cars. Even cooler, …

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Following Customer Service on Twitter

08 Thursday Nov 2012

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 06: Consumer Behavior, Chapter 13: Services: The Intangible Product

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Budget, consumer behavior, customer service, marketing, NPR, Penske, twitter

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A company’s Twitter account does not need thousands of dedicated followers to make an impact. Unlike celebrities and media personalities, …

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Service With or Without People

03 Tuesday Jan 2012

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 09: Segmentation, Targeting and Positioning, Chapter 11: Product Branding and Packaging Decisions, Chapter 13: Services: The Intangible Product

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customer service, employees, self checkout, self service, technology

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With the effective use of technology, a customer service exchange can occur without any human interaction. This promise and the …

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Social Media to the Rescue!

04 Tuesday Aug 2009

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 10: Marketing Research, Chapter 18: Integrated Marketing Communications

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coca cola, customer service, Facebook, social media, southwest airlines, twitter

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The sometimes silly world of social media may not seem like a popular hangout for corporate executives, but renowned companies …

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Is 90 Percent Good Enough?

29 Wednesday Jul 2009

Posted by Grewal Levy Marketing in Chapter 13: Services: The Intangible Product, Chapter 15: Strategic Pricing Concepts

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apple, apple store, customer service, genius bar

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Apple has a customer satisfaction rating that is the envy of plenty of companies: 90 percent of its customers are …

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Twittering the Latest News

29 Monday Jun 2009

Posted by Grewal Levy Marketing in Chapter 11: Product Branding and Packaging Decisions, Chapter 13: Services: The Intangible Product, Chapter 18: Integrated Marketing Communications, Chapter 19: Advertising, Public Relations and Sales Promotions

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customer service, Facebook, social network, tweets, twitter

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It isn’t only your college roommate sending out those 140-character updates. Small and large companies alike find valuable applications for …

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The 2009 Outlook on Self-Service

29 Sunday Mar 2009

Posted by Grewal Levy Marketing in Chapter 13: Services: The Intangible Product, Chapter 17: Retailing and Multichannel Marketing, Chapter 20: Personal Selling and Sales Management

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Tags

checkout, customer service, kiosk, self checkout

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Intel developed technology that allows self-service kiosks to act as “super associates” that offer information about products in the store …

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Cutting Back on Customer Service May Be the Answer

05 Monday Jan 2009

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment, Chapter 10: Marketing Research, Chapter 13: Services: The Intangible Product, Chapter 17: Retailing and Multichannel Marketing

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Tags

Analytics, atm, customer service, service failure, wait time

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In this down economy, companies are struggling and trying to cut costs. A look at their customer service might be …

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New Marketing Advances

18 Thursday Dec 2008

Posted by Grewal Levy Marketing in Chapter 01: Overview of Marketing, Chapter 03: Social and Mobile Marketing, Chapter 06: Consumer Behavior, Chapter 08: Global Marketing, Chapter 11: Product Branding and Packaging Decisions, Chapter 18: Integrated Marketing Communications, Chapter 20: Personal Selling and Sales Management

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Tags

customer service, dell, mobile commerce, twitter

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Companies have been daring, experimenting with all sorts of different technologies, including social networks, blogging sites, and viral content. At …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (74)
  • Chapter 02: Developing Marketing Strategies (131)
  • Chapter 03: Social and Mobile Marketing (153)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (147)
  • Chapter 05: Analyzing the Marketing Environment (216)
  • Chapter 06: Consumer Behavior (173)
  • Chapter 07: Business-to-Business Marketing (83)
  • Chapter 08: Global Marketing (114)
  • Chapter 09: Segmentation, Targeting and Positioning (146)
  • Chapter 10: Marketing Research (97)
  • Chapter 11: Product Branding and Packaging Decisions (203)
  • Chapter 12: Developing New Products (178)
  • Chapter 13: Services: The Intangible Product (143)
  • Chapter 14: Pricing Concepts for Establishing Value (94)
  • Chapter 15: Strategic Pricing Concepts (91)
  • Chapter 16: Supply Chain Management (107)
  • Chapter 17: Retailing and Multichannel Marketing (202)
  • Chapter 18: Integrated Marketing Communications (161)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (187)
  • Chapter 20: Personal Selling and Sales Management (55)
  • Marketing Tidbits (32)
  • Uncategorized (3)

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