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Tag Archives: social networking

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Selling through WhatsApp: How a Digital Tool Is Altering Sales Practices in India

23 Wednesday Jan 2019

Posted by Grewal Levy Marketing in Chapter 08: Global Marketing, Chapter 20: Personal Selling and Sales Management

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Farming, india, social networking, technology, WhatsApp

For people living, working, and farming in rural India, the spread of modern technology has revolutionized their daily practices. In …

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A LinkedIn Advertising Campaign that Focuses on How People Can Sell

17 Thursday Jan 2019

Posted by Grewal Levy Marketing in Chapter 20: Personal Selling and Sales Management

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connections, LinkedIn, Personal Selling, social networking

The underlying purpose and market offering of LinkedIn is inherent in its very name: to establish links. Its focus on …

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Is Facebook Over?

16 Sunday Feb 2014

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 06: Consumer Behavior, Chapter 09: Segmentation, Targeting and Positioning

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Facebook, social networking, Teens, trends

mhhe011783According to a recent study funded by the European Union, the terms that U.K. teens (16–18 years of age) use to describe Facebook include “embarrassing,” “old,” and “dead and buried.” These are not exactly the sorts of images that a company that revolutionized social media prefers to embrace. So what has led Facebook, once the social media home base of teens, to become the last place they want to be seen?

Most analyses suggest the main problem was its growing popularity—and more specifically, its growing popularity among their parents’ generation. As mom, dads, aunts, uncles, and even grandparents joined the network, teens quickly became less willing to share quite so much. Humor sites collect various awkward moments when a teenager rails against an unfair parent on Facebook, only to have that parent respond with deeply embarrassing accounts of the teen’s behavior or the imposition of a new punishment.

Beyond these direct contacts, teens tend to assume that anything their parents like cannot be cool for them as well. If their grandmother posts pictures of her vacation to Facebook, seemingly by definition the site cannot be cool anymore.

As challenging as these trends are for Facebook, it could always rebrand itself as the social media location for middle-aged users who want to share their thoughts about their children or grandchildren. The larger question is where teens will go next to get their social media fix. The growing popularity of Snapchat implies that teens might begin preferring temporary, ephemeral sharing, possibly in reaction to the lessons learned when Facebook posts remain accessible to employers and school administrators. Moreover, teens seemingly use various sites for different purposes: Twitter for wide broadcasts, Instagram for visual sharing, WhatsApp for more personal interactions.

The variety suggests a gap in the market, waiting for some innovative entrepreneur to devise the next big thing, a site that teens consider cool and compelling—until their parents find it and ruin it too, of course.

Source: Chris Matyszczyk, “For Teens, Facebook Is ‘Dead and Buried’,” CNET, December 27, 2013, http://news.cnet.com

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Marketing in the Web 2.0

10 Saturday Jan 2009

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 13: Services: The Intangible Product, Chapter 18: Integrated Marketing Communications, Chapter 20: Personal Selling and Sales Management

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blogging, marketing, Nubry, social media, social networking, web 2.0

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Marketing managers are venturing into Web 2.0. They still have some rules to follow, but there is a lot of …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (73)
  • Chapter 02: Developing Marketing Strategies (131)
  • Chapter 03: Social and Mobile Marketing (152)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (143)
  • Chapter 05: Analyzing the Marketing Environment (211)
  • Chapter 06: Consumer Behavior (171)
  • Chapter 07: Business-to-Business Marketing (81)
  • Chapter 08: Global Marketing (114)
  • Chapter 09: Segmentation, Targeting and Positioning (141)
  • Chapter 10: Marketing Research (96)
  • Chapter 11: Product Branding and Packaging Decisions (200)
  • Chapter 12: Developing New Products (177)
  • Chapter 13: Services: The Intangible Product (139)
  • Chapter 14: Pricing Concepts for Establishing Value (93)
  • Chapter 15: Strategic Pricing Concepts (87)
  • Chapter 16: Supply Chain Management (106)
  • Chapter 17: Retailing and Multichannel Marketing (195)
  • Chapter 18: Integrated Marketing Communications (160)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (185)
  • Chapter 20: Personal Selling and Sales Management (54)
  • Marketing Tidbits (24)
  • Uncategorized (3)

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