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It’s a story as old as time: You’re on vacation somewhere exotic (to you) and decide to get a tattoo …
Duolingo Wants to See, Fix, Your Foreign Language Tattoos
11 Saturday Feb 2023
Category Archives: Chapter 01: Overview of Marketing
Uber Eats Put out a Halloween Film that’s Scarily Good
09 Thursday Feb 2023
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For the annual scare- and candy-fest, U.S. consumers now spend more than $10 billion each Halloween. It thus is no …
The Biggest Warehouses in the Country Are Completely Full
17 Wednesday Aug 2022
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Probably no one ever thought that any member of a working supply chain would look back at the challenges and …
Identifying the True Value of Products and Pricing Them Accordingly
17 Tuesday May 2022
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The prices of consumer products generally are based on the costs required to produce them, plus some margin so that …
It’s a Cinch: By Aggregating Local Offerings, Cinch Market Aims to Make It Easy to Shop Local
16 Friday Oct 2020
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Cinch, Cinch Market, Conscious Marketing, corporate social responsibility, Overview of Marketing
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There are a lot of well-meaning, ethical consumers who desperately want to shop local, support local businesses, and (possibly) protest …
How FedEx Is Relying on a Marketing Executive to Redesign and Optimize Its Operations
07 Thursday May 2020
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Marketing can benefit all aspects of a company, as recent developments at FedEx make clear. Led primarily by an executive, …
Marketing Your TikTok Account by … Sleeping?
29 Wednesday Apr 2020
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Although a lot of the examples we use in these abstracts refer to companies conducting marketing campaigns for their products, …
A Lipstick Option for Those Who Dream of a Hermes Bag
03 Tuesday Mar 2020
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The ultra-luxury brand Hermès is known primarily for its extremely high priced handbags and scarves, luxury items that, by design, …
Using Advertising, AR, and IMC to Get the Word Out: Bob’s Discount Furniture Is Not a Discounter
27 Tuesday Aug 2019
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When Bob’s Discount Furniture determined that what it really needed to do was reinvent its image, to prevent consumers from …
Scan Your Face, Drive Away in Less than a Minute: Using Biometrics at Hertz Rental Locations
01 Monday Apr 2019
Posted in Chapter 01: Overview of Marketing
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A modern business traveler arrives at Atlanta’s Hartsfield-Jackson International Airport, one of the busiest in the world, tired and ready …
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