22 Friday Sep 2017
This gallery contains 1 photo.
Comic-Con was once a refuge for nerds and geeks, interested in interacting with others to share stories about their intense …
12 Friday May 2017
This gallery contains 1 photo.
Rather than waiting for retailers to stock the fashions they want or for their parents to give them enough money …
20 Tuesday Sep 2016
This gallery contains 1 photo.
Menu changes often seem to come with great fanfare, as companies seek to gain publicity for their latest and greatest …
04 Thursday Aug 2016
Posted in Chapter 01: Overview of Marketing
This gallery contains 1 photo.
Everyone is doing it. We mean Pokémon Go, of course, the mobile app version of the nostalgic game that requires …
30 Wednesday Mar 2016
This gallery contains 1 photo.
The terms and names that marketers use to describe their offerings are often critically important. Consumers might refer to carbonated …
29 Thursday Oct 2015
Posted in Chapter 01: Overview of Marketing
This gallery contains 1 photo.
Consumers like to complain about advertising. It interrupts television shows, delays the start of movies, clutters the landscape, and overwhelms …
15 Tuesday Sep 2015
Posted in Chapter 01: Overview of Marketing
This gallery contains 1 photo.
When Polaroid introduced a handheld, instant camera to the market 50 years ago, no market research provided any hint that …
09 Wednesday Sep 2015
Posted in Chapter 01: Overview of Marketing
This gallery contains 1 photo.
Twenty years ago, virtually no one in the United States was consuming kefir, the yogurt-like, cultured dairy drink that now …
19 Friday Jun 2015
Tags
This gallery contains 1 photo.
Part of the addictive appeal of the apps that millions of people play, from “Candy Crush Saga” to “Clash of …
17 Friday Apr 2015
This gallery contains 1 photo.
What makes Google the massive powerhouse that it is currently also might be the very thing that causes it to …
