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The ultra-luxury brand Hermès is known primarily for its extremely high priced handbags and scarves, luxury items that, by design, …
A Lipstick Option for Those Who Dream of a Hermes Bag
03 Tuesday Mar 2020
Category Archives: Chapter 01: Overview of Marketing
Using Advertising, AR, and IMC to Get the Word Out: Bob’s Discount Furniture Is Not a Discounter
27 Tuesday Aug 2019
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When Bob’s Discount Furniture determined that what it really needed to do was reinvent its image, to prevent consumers from …
Scan Your Face, Drive Away in Less than a Minute: Using Biometrics at Hertz Rental Locations
01 Monday Apr 2019
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A modern business traveler arrives at Atlanta’s Hartsfield-Jackson International Airport, one of the busiest in the world, tired and ready …
It Still Might Require Your Whole Paycheck: Whole Foods’s Pricing After the Amazon Takeover
07 Wednesday Nov 2018
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When Amazon purchased Whole Foods, much of the buzz centered on its announced plans to lower prices throughout the store. …
Making a Family Business More Valuable by Addressing Gender Inequality in the Coffee Market
20 Tuesday Feb 2018
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Worldwide, the coffee supply chain is dominated by women—not that most marketing in this industry would indicate that. Rather than …
Putting Plated on the Shelf: The Acquisition of a Meal-Kit Service by Albertsons
27 Friday Oct 2017
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Meal kits have become a prominent consumption channel, offering consumers the convenience of prepackaged portions and recipes, often delivered to …
Appealing to the Geeks Is Big Business: The Elaborate Experience Marketing at Comic-Con
22 Friday Sep 2017
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Comic-Con was once a refuge for nerds and geeks, interested in interacting with others to share stories about their intense …
The Kids Are Marketing All Right: Recycling and Selling on E-Commerce Platforms
12 Friday May 2017
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Rather than waiting for retailers to stock the fashions they want or for their parents to give them enough money …
The Regular, Ongoing Shifts to McDonald’s Menus
20 Tuesday Sep 2016
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Menu changes often seem to come with great fanfare, as companies seek to gain publicity for their latest and greatest …
There’s Simply No Avoiding It: Location-Based Marketing and Pokémon Go
04 Thursday Aug 2016
Posted in Chapter 01: Overview of Marketing
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Everyone is doing it. We mean Pokémon Go, of course, the mobile app version of the nostalgic game that requires …
