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Grewal Levy Marketing News

Category Archives: Chapter 01: Overview of Marketing

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The Biggest Warehouses in the Country Are Completely Full

17 Wednesday Aug 2022

Posted by grewallevymarketingnews in Chapter 01: Overview of Marketing, Chapter 16: Supply Chain Management

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Overview of Marketing, Supply Chain Management, Warehouse

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Probably no one ever thought that any member of a working supply chain would look back at the challenges and …

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Identifying the True Value of Products and Pricing Them Accordingly

17 Tuesday May 2022

Posted by grewallevymarketingnews in Chapter 01: Overview of Marketing, Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 15: Strategic Pricing Concepts

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Conscious Marketing, Overview of Marketing, Strategic Pricing

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The prices of consumer products generally are based on the costs required to produce them, plus some margin so that …

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It’s a Cinch: By Aggregating Local Offerings, Cinch Market Aims to Make It Easy to Shop Local

16 Friday Oct 2020

Posted by grewallevymarketingnews in Chapter 01: Overview of Marketing, Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics

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Cinch, Cinch Market, Conscious Marketing, corporate social responsibility, Overview of Marketing

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There are a lot of well-meaning, ethical consumers who desperately want to shop local, support local businesses, and (possibly) protest …

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How FedEx Is Relying on a Marketing Executive to Redesign and Optimize Its Operations

07 Thursday May 2020

Posted by grewallevymarketingnews in Chapter 01: Overview of Marketing, Chapter 16: Supply Chain Management, Chapter 20: Personal Selling and Sales Management

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fedex, Overview of Marketing, sales management, Supply Chain Management

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Marketing can benefit all aspects of a company, as recent developments at FedEx make clear. Led primarily by an executive, …

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Marketing Your TikTok Account by … Sleeping?

29 Wednesday Apr 2020

Posted by grewallevymarketingnews in Chapter 01: Overview of Marketing, Chapter 03: Social and Mobile Marketing

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Overview of Marketing, Social and Mobile Marketing, TikTok

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Although a lot of the examples we use in these abstracts refer to companies conducting marketing campaigns for their products, …

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A Lipstick Option for Those Who Dream of a Hermes Bag

03 Tuesday Mar 2020

Posted by grewallevymarketingnews in Chapter 01: Overview of Marketing, Chapter 12: Developing New Products

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Developing New Products, Hermes, Overview of Marketing

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The ultra-luxury brand Hermès is known primarily for its extremely high priced handbags and scarves, luxury items that, by design, …

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Using Advertising, AR, and IMC to Get the Word Out: Bob’s Discount Furniture Is Not a Discounter

27 Tuesday Aug 2019

Posted by Grewal Levy Marketing in Chapter 01: Overview of Marketing, Chapter 18: Integrated Marketing Communications

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Bob's, discount, jordans furniture

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When Bob’s Discount Furniture determined that what it really needed to do was reinvent its image, to prevent consumers from …

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Scan Your Face, Drive Away in Less than a Minute: Using Biometrics at Hertz Rental Locations

01 Monday Apr 2019

Posted by Grewal Levy Marketing in Chapter 01: Overview of Marketing

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biometrics, car rentals, Hertz, technology

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A modern business traveler arrives at Atlanta’s Hartsfield-Jackson International Airport, one of the busiest in the world, tired and ready …

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It Still Might Require Your Whole Paycheck: Whole Foods’s Pricing After the Amazon Takeover

07 Wednesday Nov 2018

Posted by Grewal Levy Marketing in Chapter 01: Overview of Marketing, Chapter 15: Strategic Pricing Concepts

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Amazon, Amazon Prime, pricing, value, Whole Foods

When Amazon purchased Whole Foods, much of the buzz centered on its announced plans to lower prices throughout the store. …

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Making a Family Business More Valuable by Addressing Gender Inequality in the Coffee Market

20 Tuesday Feb 2018

Posted by grewallevymarketingnews in Chapter 01: Overview of Marketing, Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics

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City Girl Coffee, Marketing Ethics, Overview of Marketing

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Worldwide, the coffee supply chain is dominated by women—not that most marketing in this industry would indicate that. Rather than …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (74)
  • Chapter 02: Developing Marketing Strategies (131)
  • Chapter 03: Social and Mobile Marketing (153)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (147)
  • Chapter 05: Analyzing the Marketing Environment (216)
  • Chapter 06: Consumer Behavior (173)
  • Chapter 07: Business-to-Business Marketing (83)
  • Chapter 08: Global Marketing (114)
  • Chapter 09: Segmentation, Targeting and Positioning (146)
  • Chapter 10: Marketing Research (97)
  • Chapter 11: Product Branding and Packaging Decisions (203)
  • Chapter 12: Developing New Products (178)
  • Chapter 13: Services: The Intangible Product (143)
  • Chapter 14: Pricing Concepts for Establishing Value (94)
  • Chapter 15: Strategic Pricing Concepts (91)
  • Chapter 16: Supply Chain Management (107)
  • Chapter 17: Retailing and Multichannel Marketing (202)
  • Chapter 18: Integrated Marketing Communications (161)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (187)
  • Chapter 20: Personal Selling and Sales Management (55)
  • Marketing Tidbits (32)
  • Uncategorized (3)

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