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Category Archives: Chapter 01: Overview of Marketing

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Duolingo Wants to See, Fix, Your Foreign Language Tattoos

11 Saturday Feb 2023

Posted by grewallevymarketingnews in Chapter 01: Overview of Marketing, Chapter 03: Social and Mobile Marketing, Uncategorized

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Ad, Duo-Over, Duolingo, Tattoo

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It’s a story as old as time: You’re on vacation somewhere exotic (to you) and decide to get a tattoo …

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Uber Eats Put out a Halloween Film that’s Scarily Good 

09 Thursday Feb 2023

Posted by grewallevymarketingnews in Chapter 01: Overview of Marketing, Chapter 19: Advertising, Public Relations and Sales Promotions, Uncategorized

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Halloween, marketing, Uber Eats

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For the annual scare- and candy-fest, U.S. consumers now spend more than $10 billion each Halloween. It thus is no …

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The Biggest Warehouses in the Country Are Completely Full

17 Wednesday Aug 2022

Posted by grewallevymarketingnews in Chapter 01: Overview of Marketing, Chapter 16: Supply Chain Management

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Overview of Marketing, Supply Chain Management, Warehouse

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Probably no one ever thought that any member of a working supply chain would look back at the challenges and …

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Identifying the True Value of Products and Pricing Them Accordingly

17 Tuesday May 2022

Posted by grewallevymarketingnews in Chapter 01: Overview of Marketing, Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 15: Strategic Pricing Concepts

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Conscious Marketing, Overview of Marketing, Strategic Pricing

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The prices of consumer products generally are based on the costs required to produce them, plus some margin so that …

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It’s a Cinch: By Aggregating Local Offerings, Cinch Market Aims to Make It Easy to Shop Local

16 Friday Oct 2020

Posted by grewallevymarketingnews in Chapter 01: Overview of Marketing, Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics

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Cinch, Cinch Market, Conscious Marketing, corporate social responsibility, Overview of Marketing

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There are a lot of well-meaning, ethical consumers who desperately want to shop local, support local businesses, and (possibly) protest …

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How FedEx Is Relying on a Marketing Executive to Redesign and Optimize Its Operations

07 Thursday May 2020

Posted by grewallevymarketingnews in Chapter 01: Overview of Marketing, Chapter 16: Supply Chain Management, Chapter 20: Personal Selling and Sales Management

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fedex, Overview of Marketing, sales management, Supply Chain Management

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Marketing can benefit all aspects of a company, as recent developments at FedEx make clear. Led primarily by an executive, …

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Marketing Your TikTok Account by … Sleeping?

29 Wednesday Apr 2020

Posted by grewallevymarketingnews in Chapter 01: Overview of Marketing, Chapter 03: Social and Mobile Marketing

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Overview of Marketing, Social and Mobile Marketing, TikTok

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Although a lot of the examples we use in these abstracts refer to companies conducting marketing campaigns for their products, …

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A Lipstick Option for Those Who Dream of a Hermes Bag

03 Tuesday Mar 2020

Posted by grewallevymarketingnews in Chapter 01: Overview of Marketing, Chapter 12: Developing New Products

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Developing New Products, Hermes, Overview of Marketing

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The ultra-luxury brand Hermès is known primarily for its extremely high priced handbags and scarves, luxury items that, by design, …

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Using Advertising, AR, and IMC to Get the Word Out: Bob’s Discount Furniture Is Not a Discounter

27 Tuesday Aug 2019

Posted by Grewal Levy Marketing in Chapter 01: Overview of Marketing, Chapter 18: Integrated Marketing Communications

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Bob's, discount, jordans furniture

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When Bob’s Discount Furniture determined that what it really needed to do was reinvent its image, to prevent consumers from …

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Scan Your Face, Drive Away in Less than a Minute: Using Biometrics at Hertz Rental Locations

01 Monday Apr 2019

Posted by Grewal Levy Marketing in Chapter 01: Overview of Marketing

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biometrics, car rentals, Hertz, technology

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A modern business traveler arrives at Atlanta’s Hartsfield-Jackson International Airport, one of the busiest in the world, tired and ready …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (76)
  • Chapter 02: Developing Marketing Strategies (135)
  • Chapter 03: Social and Mobile Marketing (159)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (156)
  • Chapter 05: Analyzing the Marketing Environment (221)
  • Chapter 06: Consumer Behavior (179)
  • Chapter 07: Business-to-Business Marketing (84)
  • Chapter 08: Global Marketing (117)
  • Chapter 09: Segmentation, Targeting and Positioning (147)
  • Chapter 10: Marketing Research (98)
  • Chapter 11: Product Branding and Packaging Decisions (203)
  • Chapter 12: Developing New Products (179)
  • Chapter 13: Services: The Intangible Product (145)
  • Chapter 14: Pricing Concepts for Establishing Value (97)
  • Chapter 15: Strategic Pricing Concepts (92)
  • Chapter 16: Supply Chain Management (111)
  • Chapter 17: Retailing and Multichannel Marketing (204)
  • Chapter 18: Integrated Marketing Communications (162)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (189)
  • Chapter 20: Personal Selling and Sales Management (56)
  • Marketing Tidbits (32)
  • Uncategorized (15)

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