11 Monday Jan 2016
Posted in Chapter 12: Developing New Products
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With the assertion that, despite some sales declines, people still love their carbonated beverages—whether they call them sodas, colas, pop, …
07 Tuesday Apr 2015
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With its new “Home Smart” line of furniture, IKEA is showing its own smarts. The range of desks, lamps, and …
01 Monday Dec 2014
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When the words don’t matter, the music should be global, right? Electronic dance music (EDM) relies mainly on the beats …
19 Friday Sep 2014
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For gamers who want the most authentic experience playing the latest iteration of the Alien franchise, Alien: Isolation, the …
13 Saturday Sep 2014
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For filmmakers and productions studios, remakes of popular films offer a nearly guaranteed hit, because viewers who loved the original …
11 Thursday Sep 2014
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Not all too long ago, it seemed like cupcakes were taking over every block, mall, and shopping district in the …
26 Monday Aug 2013
Tags
AMC, Breaking Bad, consumer behavior, Divided Attention, NBC, New Product Development, Nielsen, Second Screen, The Killing, The Mindy Project, The Walking Dead
According to recent Nielsen reports, television watchers no longer just watch television. Instead, approximately 40 percent of them have the …
28 Sunday Apr 2013
From its origin as the developer of an app filled with cross-looking, animated birds, the Finnish company Rovio is hoping …
30 Saturday Mar 2013
Tags
Arrested Development, Disney, DreamWorks, House of Cards, LucasFilm, marketing, Marketing Environment, netflix, New Product Development, segmentation, targeting, Turbo: F.A.S.T.
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Netflix has had a rough decade so far. Beset by increasing competition from Amazon, Apple, and cable on-demand services—and hindered …
28 Thursday Mar 2013
Tags
crowdsourcing, Facebook, Flavor Contest, integrated marketing communications, Lay's, New Product Development
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When Lay’s decided to introduce a new chip flavor in its U.S. market, it planned to turn to the crowds, …
