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Tag Archives: New Product Development

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A Toy Company for a New Age: How Mattel Is Reinventing Itself for Modern Consumers

24 Monday Jul 2017

Posted by grewallevymarketingnews in Chapter 12: Developing New Products

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Mattel, New Product Development

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To get modern kids engaged with a toy, it likely requires more than conventional products have offered. A simple doll …

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The Premium Soda Market, As Interpreted and Targeted by Pepsi

11 Monday Jan 2016

Posted by Grewal Levy Marketing in Chapter 12: Developing New Products

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New Product Development, pepsi

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With the assertion that, despite some sales declines, people still love their carbonated beverages—whether they call them sodas, colas, pop, …

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Charging Up Without the Wires: IKEA’s New Product Line Innovations

07 Tuesday Apr 2015

Posted by Grewal Levy Marketing in Chapter 12: Developing New Products, Chapter 16: Supply Chain Management

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IKEA, New Product Development, Supply Chain Management

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With its new “Home Smart” line of furniture, IKEA is showing its own smarts. The range of desks, lamps, and …

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Unleashing the Beat When No One Is Dancing: Can EDM Festivals Succeed in China?

01 Monday Dec 2014

Posted by Grewal Levy Marketing in Chapter 08: Global Marketing, Chapter 12: Developing New Products

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China, EDM, global marketing, music, New Product Development

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When the words don’t matter, the music should be global, right? Electronic dance music (EDM) relies mainly on the beats …

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Ripley on Preorder: How Sega and GameStop Rely on Film Stars to Sell Video Games

19 Friday Sep 2014

Posted by Grewal Levy Marketing in Chapter 12: Developing New Products, Chapter 16: Supply Chain Management

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Alien, GameStop, New Product Development, Sega, Supply Chain Management

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  For gamers who want the most authentic experience playing the latest iteration of the Alien franchise, Alien: Isolation, the …

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Global Filmmaking: How China Is Importing and Reconceiving of U.S. Romantic Comedies

13 Saturday Sep 2014

Posted by Grewal Levy Marketing in Chapter 08: Global Marketing, Chapter 12: Developing New Products

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China, global marketing, New Product Development, Twentieth Century Fox

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For filmmakers and productions studios, remakes of popular films offer a nearly guaranteed hit, because viewers who loved the original …

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A Crumbling Cupcake Model: Does the Failure of One Chain Mean the End of the Cupcake Craze?

11 Thursday Sep 2014

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 12: Developing New Products

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Crumbs, cupcakes, marketing strategies, New Product Development

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Not all too long ago, it seemed like cupcakes were taking over every block, mall, and shopping district in the …

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Divided Attention, Increasing Revenues? Producing Television Content for Handheld Devices

26 Monday Aug 2013

Posted by Grewal Levy Marketing in Chapter 06: Consumer Behavior, Chapter 12: Developing New Products

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AMC, Breaking Bad, consumer behavior, Divided Attention, NBC, New Product Development, Nielsen, Second Screen, The Killing, The Mindy Project, The Walking Dead

According to recent Nielsen reports, television watchers no longer just watch television. Instead, approximately 40 percent of them have the …

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Getting Angry in New Realms: As Angry Birds Enters the Video Market, Rovio Expands Its Brand

28 Sunday Apr 2013

Posted by Grewal Levy Marketing in Chapter 11: Product Branding and Packaging Decisions, Chapter 12: Developing New Products

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Angry Birds, branding, New Product Development, Rovio

From its origin as the developer of an app filled with cross-looking, animated birds, the Finnish company Rovio is hoping …

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Netflix Seeks to Ensure Customer Loyalty Among the Very Youngest Consumers

30 Saturday Mar 2013

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment, Chapter 09: Segmentation, Targeting and Positioning, Chapter 12: Developing New Products

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Arrested Development, Disney, DreamWorks, House of Cards, LucasFilm, marketing, Marketing Environment, netflix, New Product Development, segmentation, targeting, Turbo: F.A.S.T.

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Netflix has had a rough decade so far. Beset by increasing competition from Amazon, Apple, and cable on-demand services—and hindered …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (72)
  • Chapter 02: Developing Marketing Strategies (131)
  • Chapter 03: Social and Mobile Marketing (152)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (142)
  • Chapter 05: Analyzing the Marketing Environment (211)
  • Chapter 06: Consumer Behavior (171)
  • Chapter 07: Business-to-Business Marketing (81)
  • Chapter 08: Global Marketing (113)
  • Chapter 09: Segmentation, Targeting and Positioning (141)
  • Chapter 10: Marketing Research (96)
  • Chapter 11: Product Branding and Packaging Decisions (200)
  • Chapter 12: Developing New Products (177)
  • Chapter 13: Services: The Intangible Product (139)
  • Chapter 14: Pricing Concepts for Establishing Value (92)
  • Chapter 15: Strategic Pricing Concepts (85)
  • Chapter 16: Supply Chain Management (105)
  • Chapter 17: Retailing and Multichannel Marketing (194)
  • Chapter 18: Integrated Marketing Communications (160)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (185)
  • Chapter 20: Personal Selling and Sales Management (54)
  • Marketing Tidbits (22)
  • Uncategorized (3)

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