A Supermarket with a Remarkable Understanding of Consumer Behavior: H-E-B

19 Wednesday Mar 2014

Posted by Grewal Levy Marketing in Chapter 14: Pricing Concepts for Establishing Value, Chapter 17: Retailing and Multichannel Marketing

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Big Data, consumer behavior, H-E-B, Retailing, Trader Joe's, Whole Foods

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When it comes to consumer behavior, the research is clear: If they want to succeed, companies selling to consumers need …

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