When not carefully managed however, blogging can reflect quite badly on a job candidate. Employers have turned down candidates who appear to lack promise because of the contents of their blogs. For example, one job candidate spoke poorly of another employee of the company and made various comments about “getting drunk.” To the employer, this content indicated “a character problem” and therefore a reason not to hire the candidate for the position.
Even when companies successfully recruit employees from their blogging, it becomes a double-edged sword, because employees that continue to blog remain available and accessible to other employers. Employees thus achieve a wealth of options because they continue to receive more job offers, which in turn may make the employee even more valuable because he or she clearly is desirable to other companies.
1. How do blogs benefit employers?
2. How do blogs benefit potential employees?
Sarah Needleman, “How Blogging Can Help You Get a New Job,” The Wall Street Journal, April 10, 2007.